Priced on posts, not projects
The package promised twelve posts a month and reported a like count. Nobody could tell you whether a single kitchen or bath came from the feed, so you had no idea if it worked.
SOCIAL · FOR REMODELING
Social media for remodelers that books projects
A kitchen or whole-home remodel is a five-figure decision a homeowner sits on for months. Before-and-after reels, design-reveal video, Meta ads, and lead forms wired to real projects, run by a shop that has marketed local-service businesses since 2008.
THE FEED SPEC
- PlatformsIG, FB, TikTok, Shorts
- ContentBefore & after reveals
- We measureProjects booked, not likes
- MethodSince 2008
Ad spend goes to Meta, not to us. You keep the pages and the login.
- Since 2008
- Before-after content
- Projects not likes
- You own the pages
- Design-reveal video
QUICK FACTS · SOCIAL FOR REMODELERS
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- Marketing that lives inside the social feed for a remodeling company: organic posts and reels on Instagram, Facebook, TikTok, and YouTube Shorts, plus paid Meta ads and lead forms, built from before-and-after transformations, demo, and finished reveals so the feed produces booked kitchens, baths, and whole-home projects, not just followers.
- Timeline
- Posting and paid ads can start within days once we have page access and project photos. A feed that consistently pulls remodel inquiries takes a couple of months of steady content, because a kitchen or whole-home job is a long, considered decision, not an impulse buy.
- Investment
- Management is quoted at the strategy call after we see your service area, your project mix (kitchen, bath, whole-home, design-build), and how much footage your crews and designers can capture. Meta ad spend is separate and paid straight to Meta, never marked up.
- What you get
- A remodeling-specific content plan, before-and-after and reveal reel direction, written captions in remodeler language, Facebook and Instagram ad campaigns with lead forms, and monthly reporting on inquiries and calls, not vanity metrics.
- What's not included
- Google keyword rankings, Google Maps and the 3-pack, and ChatGPT or AI-search visibility live in other silos. If the lead starts in a social feed or ad manager, it lives here; if it starts on Google, it does not.
- Managed how
- In-house, in Orlando, on Instagram, Facebook, and TikTok pages and a Meta ad account you own and can log into. No shared agency account you lose the day you part ways.
- Who it's for
- Established remodelers who post a finished kitchen now and then and see nothing, owners who bought a cheap social package and got likes instead of consultations, and design-build shops sitting on gorgeous project photos nobody is using.
- Who it's not for
- Brand-new remodeling outfits with no completed projects to show, and owners who want a follower count instead of tracked consultations. If nobody on the crew can grab a before-and-after clip, the feed has nothing to work with.
THE SOCIAL FEED
Social media marketing for remodelers, measured in booked projects
A homeowner is not shopping for a remodeler at 10pm on Instagram. Then a reveal reel stops the thumb: a dated galley kitchen gutted to the studs, then a wide island, quartz counters, and a coffee bar where the old pantry stood. Now your name is the one they save when the wife finally says the kitchen has to go, or when a neighbor's bath remodel makes them look at their own 1990s tile. Social media marketing for remodelers is not about being clever online. It is about turning demo, progress, and finished reveals into content that books the next kitchen or whole-home project.
Remodeling does not sell like a small repair. A kitchen, a primary bath, or a whole-home renovation is a five-figure decision, often deep into six figures on a design-build project, and homeowners live with it for a decade or more. That means a long, visual look before the call. People follow your work for weeks or months, saving reveals to a Pinterest-style mental board, showing them to a spouse, deciding whether your finish work is the level they want in their own house and whether your crew will actually show up and clean up. Design is the whole sale here, so the before-and-after is your best salesperson. That footage is already on your crew's phones and your designer's camera roll. Most owners just never turn it into anything, or they hand it to a franchise-style agency that posts stock quotes no homeowner planning a $60,000 kitchen cares about.
Most social packages sell a post count and a like count with no line to a single signed contract. We run the other math. What did the feed and the ads produce in consultation requests and calls, which reveal made the phone ring, and which posts were noise. Since 2008 we have marketed local-service businesses, so we build the remodeling feed around leads, not followers, and tie it to the same reviews and rankings the rest of your shop already runs.
[ 01 ] THE PROBLEM
Why remodeling social usually flops
Most remodelers who call us already tried social once. Here is what went wrong.
Stock quotes, no reveal
The agency posted generic design tips and motivational graphics that could belong to any business anywhere. Your actual before-and-afters, demo, and finished reveals, the thing homeowners want to see, never made the feed.
Great work, shot badly
The one thing that sells a remodel is the transformation, and the photos were dim, cluttered, and half-lit. A $70,000 kitchen looked ordinary because nobody framed the before-and-after that makes homeowners stop scrolling.
Nowhere for the lead to go
Even when a reveal landed, there was no lead form, no call-to-action, and no tracking. A homeowner ready to book a design consult had to hunt for your number, and most just kept scrolling to the next remodeler.
[ 02 ] THE METHOD
What we actually build
Every piece is wired to remodeling and how homeowners buy one.
Before-and-after system
We give your crew and designer a dead-simple shot list so they capture the before, the demo, and the finished reveal from the same angles, then we cut them into transformations that stop the scroll.
Design-reveal video
Walkthrough reels of finished kitchens, baths, and whole-home projects that let a homeowner feel the space, the flow, and the finish level before they ever book a consult.
Facebook and Instagram ads
Meta campaigns targeted to homeowners in your service area with the age, income, and home value that fit a five-figure remodel, set to gather real lead data instead of a boost button hit at random.
Lead forms that route
Facebook and Instagram lead forms wired so a homeowner ready to plan a kitchen or bath requests a consultation in two taps and the lead hits your phone, not a page nobody checks.
Process and trust content
Content that shows how you run a remodel start to finish, the design phase, the timeline, the clean job site, positioning you as the shop a homeowner trusts to live inside their house for weeks.
Leads-and-calls reporting
Tracking ties the feed and the ads to actual consultation requests and calls. Monthly you see what social produced in real inquiries, not a wall of impressions.
[ 03 ] THE DIFFERENCE
Run by the job site, not by a content calendar
Be Seen, Contractors!
Receipts, not like counts
- Content cut from your real before-and-after reveals
- Ads targeted to homeowners who can fund a remodel
- You own the pages and the account if we part ways
the cheap social package
A calendar and a like count
- Stock design quotes, no actual transformation
- Great projects shot dim and framed wrong
- Their shared account, gone the day you cancel
[ 04 ] DELIVERABLES
What ships with a remodeling social engagement
Remodeling content plan
A month-by-month plan of the before-and-afters, reveal reels, and process posts that match how homeowners decide which remodeler to trust.
Crew and designer shot list
A simple, printed guide so someone captures the before, demo, and finished reveal from the right angles without slowing the job down.
Reels and photo edits
Kitchen, bath, and whole-home transformations cut into scroll-stopping reels and photo sets for Instagram, Facebook, TikTok, and Shorts.
Written captions
Captions in remodeler language that give homeowners a reason to save, share, or request a consultation, not filler hashtags.
Design-reveal walkthroughs
Finished-project walkthrough video that lets a homeowner feel the space and the finish level before they book a design consult.
Meta ad campaigns
Facebook and Instagram ad campaigns targeted to homeowners in your area with the home value and income that fit a five-figure remodel.
Lead-form setup
Facebook and Instagram lead forms wired so consultation and estimate requests route straight to your phone or inbox.
Monthly leads report
Plain reporting on consultation requests, calls, and lead-form submissions from the feed and ads, not vanity metrics.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Audit
Where your customers actually are, and what a busy owner can realistically sustain.
-
WEEKS 2-3
Setup
Profiles cleaned up, branded, and pointed back at the site that books jobs.
-
MONTH 1
Cadence
A right-sized posting rhythm built from job-site photos, not stock images.
-
ONGOING
Manage
Posting, light engagement, and the occasional boosted post that earns its keep.
-
MONTHLY
Report
Reach and, more importantly, the calls and clicks it sent to your site.
[ 06 ] THE HONEST CURVE
What to expect from remodeling social
Remodeling is a long, high-ticket, visual decision, so social is a compounding game, not a slot machine. Posting and ads can start within days, but a feed that consistently pulls kitchen and whole-home inquiries takes a couple of months of steady before-and-after content that earns a homeowner's trust before they spend five figures.
Days
To first posts and ads
Once we have page access and project photos
30-60d
To a working ad cost
As targeting and creative tune to your market
2-3 mo
To a feed that pulls
Steady reveals build trust before a project books
0
Vanity metrics reported
We report consultation requests and calls
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions remodelers ask before they hand us their pages.
01Does social media actually book remodeling jobs?
It does when it is built for booking, not for likes. A kitchen or whole-home remodel is a considered, five-figure purchase, so homeowners rarely call after one post. They follow your before-and-after reveals for weeks, decide your finish work is the level they want in their own house, and reach out when the kitchen finally hits its breaking point. The feed that books remodels shows real transformations and gives people a lead form or a number to act on. A feed of stock design quotes books nothing, which is why most cheap packages disappoint.
02What kind of content works best for a remodeling company?
The transformation is your best salesperson. Before-and-after reveals, demo-to-finish reels, and slow walkthroughs of a finished kitchen or bath outperform everything else, because design is the whole sale and a homeowner is buying a feeling of what their own house could become. Process content helps too: showing a clean job site, your design phase, and how you handle timelines answers the fear behind a big remodel, which is trusting a crew inside your home for weeks.
03Who shoots the videos and photos?
Your crew and designer do, and it is easier than it sounds. We hand you a simple shot list so someone grabs the before, a few demo clips, and the finished reveal from the right angles. You send us the raw footage and we do the editing, captions, and posting. The best remodeling content is real project footage from a phone on the job, not a studio production, but framing the before-and-after the same way each time is what makes it sell.
04How much does social media management cost for a remodeling company?
There is no flat number. It depends on your service area, your project mix across kitchen, bath, whole-home, and design-build, how many platforms you want covered, how much footage your crews can capture, and whether you are running paid ads. We size it at the strategy call so it fits your market and your goals. If you run Meta ads, that spend is separate and paid straight to Meta; we never mark it up.
05Which platforms should a remodeler be on?
For most remodeling companies, Instagram and Facebook carry the load, because remodeling is a visual, design-driven sale and homeowners planning a kitchen or bath live on those feeds. Instagram especially rewards strong before-and-after imagery. TikTok and YouTube Shorts are worth it because transformations make excellent short video. We do not spread you thin across every platform; we pick the few where your work and your buyers actually convert.
06I paid for a social package before and saw nothing. Why would this be different?
Most cheap packages sell you a post count and a like count with no line to a signed contract. Stock design graphics, no actual reveal, great projects shot dim and framed wrong, and nowhere for a lead to go. We build around your real before-and-after work, wire lead forms and tracking, target ads to homeowners who can actually fund a remodel, and report consultation requests and calls instead of impressions. If the numbers still do not work for your market, we tell you.
07Does this help my Google rankings or Google Maps?
Not directly. Social lives inside the feeds and ad managers of Instagram, Facebook, TikTok, and Shorts. Google keyword rankings, Google Maps and the 3-pack, and AI-search visibility are separate work we handle in other silos. A strong social presence supports your overall reputation, but if your goal is ranking for remodeling searches on Google, that is a different lever and we will point you to it.
08Do I own my pages and ad account?
You do. We work inside Instagram, Facebook, and TikTok pages and a Meta ad account in your name, and you keep the login. If we ever part ways, the pages, the content, the followers, and the ad history stay with you. No shared agency account that vanishes the day you cancel.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Local SEO for Remodelers
Google Business Profile and map-pack work that wins the local remodeling calls happening on Google Maps, a different lever from the feed.
→Websites for Remodelers
The hand-coded, under-two-second remodeling site your social traffic should land on when a homeowner is ready to book a consult.
→SEO for Remodelers
Organic Google rankings that catch the homeowners searching for a remodeler, separate work from the social feed.
BOOK YOUR FREE STRATEGY CALL
See what your next reveal could book?
We'll run a free audit of your current social presence and your remodeling market and deliver it in 1-3 business days, with an honest read on whether the feed can book projects in your area.