You bought a package, not a plan
A generic agency sold you a bundle of channels you cannot judge. You have no way to tell which line item is working, so you renew on faith.
CONTRACTOR MARKETING
Marketing for Contractors, Built to last
You know you are invisible online. You do not yet know which lever to pull. We only work with home-service trades, we hand-code (no WordPress), and we lead with the AI-search visibility most shops have not caught up to. One plan you can judge, not a package you cannot.
THE PLAN SPEC
- Trades servedHome-service only
- Cluster pages typical94+
- Competitive terms4-9 mo
- Bought links0
One channel decision at a time. No package you cannot evaluate.
- Since 2008
- Home-service only
- Hand-coded, no WordPress
- AI-search first
- You own the assets
QUICK FACTS · CONTRACTOR MARKETING
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- A full-funnel marketing plan for contractors: total budget, which channels to run, and how the website, SEO, local maps, AI search, and ads fit together. The umbrella that routes you to the right lever.
- Timeline
- Free audit back in 1-3 business days. A written channel plan at the strategy call. Competitive rankings from the work take 4-9 months.
- Investment
- Quoted at the strategy call once we see your market, your trade, and where you are invisible. No flat sticker price, because no two service areas are the same.
- What you get
- A written channel mix, a budget split you can defend to yourself, and a build order. You leave knowing the next move, not holding a bundle.
- What's not included
- We do not sell social-media fluff, printed flyers, or a channel you do not need yet. If a lever will not pay, we tell you to skip it.
- Managed how
- In-house, on a site and assets you own. No rented WordPress theme, no locked platform, no account you lose if you leave.
- Who it's for
- Established home-service contractors doing the work and losing the search: roofing, HVAC, plumbing, electrical, remodeling, and the rest of the trades.
- Who it's not for
- Brand-new operators with no service history, national franchises, or owners shopping for the cheapest bid instead of the right plan.
THE WHOLE FUNNEL
Marketing for contractors starts with one decision, not five
Most contractor owners do not have a marketing problem. They have a decision problem. You already know the phone rings less than it should, that the guy across town shows up first on Google, and that half your leads used to come from a truck door and a reputation. What you do not know is which lever moves the needle: a new website, real SEO, the map pack, AI search, paid clicks, or some mix of all of it. Marketing for contractors, done right, answers that before it sells you anything.
Here is what makes the trades different. Your customer searches at the worst moment: water in the ceiling, no heat in January, a panel that is smoking. They are not comparing brands. They grab the first credible name they see, and now that name shows up in Google, the Maps 3-pack, and increasingly in ChatGPT's answer. If you are not in those three places, you are not in the running, no matter how good your work is.
We only serve home-service trades, so we know how your customers actually search and buy. We hand-code every site (no WordPress), so it loads under two seconds and you own it outright. And we lead with AI-search visibility, because most agencies are still selling the last decade's playbook. We hand you a channel decision you can evaluate, then route you to the silo that does the work. Since 2008.
[ 01 ] THE PROBLEM
Why contractor marketing usually goes wrong
Four ways good contractors waste money before they call us.
The site is rented, not owned
A WordPress theme on someone else's platform, slow to load and locked to their account. Leave the agency and the site leaves with it.
You are missing the new front door
You show up on page two of Google and nowhere in the Maps pack or an AI answer. Your customer never scrolls that far, so your work never gets seen.
Nobody said no to you
The agency ran every channel at once and billed for all of them. A shop that only serves trades will tell you which lever to skip this quarter.
[ 02 ] THE METHOD
What a real contractor marketing plan covers
The umbrella. Depth lives in each channel silo.
The budget question
How much to spend, and how to split it across channels so the money lands where your customers actually look for your trade.
The channel mix
Which levers to run now and which to hold. Website, SEO, local maps, AI search, and ads, ranked by what pays fastest in your market.
Agency vs DIY vs in-house
An honest read on what you can run yourself, what needs a hand, and where hiring out actually earns its keep.
The build order
What to fix first. A fast, owned website usually comes before you pour money into ads that send traffic to a slow page.
AI-search visibility
Where you stand in AI Overviews and ChatGPT answers, and why that lane is still open while everyone else fights over page one.
The handoff
Once you know the mix, we route you to the silo that does the work: SEO, local, websites, or ads. No package, a plan.
[ 03 ] THE DIFFERENCE
The plan vs the package
Be Seen, Contractors!
A plan you can judge
- Home-service trades only, so we know how your buyers search
- Hand-coded sites you own, no WordPress, under two seconds
- AI-search visibility led, not bolted on after
the full-service package
A bundle you renew on faith
- Every industry at once, generic contractor advice
- A rented WordPress theme on their platform and their account
- The last decade's playbook, no AI search in the mix
[ 04 ] DELIVERABLES
What you walk away with
Free visibility audit
Where you rank in search, the map pack, and AI answers, back in 1-3 business days.
Channel-mix recommendation
Which levers to run now, ranked by what pays fastest in your specific market.
Budget split
A defensible breakdown of where the money goes and why, no black-box line items.
Build-order roadmap
What to fix first, second, and third so you never pay to send traffic to a broken page.
Competitor read
A plain look at who is beating you in your service area and exactly where they are winning.
AI-search standing
Whether you show up in AI Overviews and ChatGPT, and the honest gap to close.
Silo handoff
A clean route into the channel that does the work: SEO, local, websites, or ads.
A written plan you keep
The whole thing in writing, so you can act on it whether you hire us or not.
[ 05 ] THE PROCESS
From plan to booked work.
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WEEK 1
Discovery
We map your services, service area, current visibility, and revenue goals.
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WEEKS 2-3
Plan
A written plan sized to your market, with the priorities ranked by ROI.
-
MONTH 1-2
Build
We build the foundation, whatever the mix, and you approve the work before it ships.
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ONGOING
Grow
Steady execution, real reporting, and a clear next build list every month.
-
MONTHLY
Report
What we did, what it earned, and what comes next, in plain numbers.
[ 06 ] THE HONEST CURVE
What the numbers actually look like
Honest ranges, not promises. Competitive search takes months, and anyone who tells you otherwise is selling you something.
1-3 days
Audit turnaround
Your free visibility audit, back in 1-3 business days.
94+
Cluster pages typical
A full content build usually runs 94 or more pages.
4-9 mo
Competitive terms
How long real rankings take for the terms worth chasing.
0
Bought links
We do not buy links. Ever. That shortcut gets sites penalized.
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions contractor owners actually ask on the first call.
01What should I spend on marketing for my contracting business?
There is no flat number, and anyone quoting one before seeing your market is guessing. Budget depends on your trade, your service area, and how many competitors already own the search results. We give you a defensible split at the strategy call, then you decide.
02Is a contractor marketing agency worth it, or should I do it myself?
Some of it you can run yourself, and we will tell you which parts. What earns an agency its keep is the work that compounds: a fast site you own, real content architecture, and AI-search visibility. If a lever does not pay in your market, we tell you to skip it.
03Which channel should I start with?
Almost always the website first, because it is the page every other channel points to. A slow, rented site sinks your ads, your SEO, and your map pack at once. Once the front door is fast and owned, we sequence the rest.
04How is this different from a full-service agency?
We only serve home-service trades, we hand-code instead of using WordPress, and we lead with AI-search visibility. A general agency sells you a package across every industry. We hand you a channel decision you can actually evaluate, then do the specific work you approve.
05How long until I see results?
Depends on the lever. A new site is live in weeks. Competitive search rankings take 4 to 9 months, because Google does not move faster than that for terms worth having. We would rather set that expectation up front than sell you a fantasy.
06Do you lock me into your platform?
No. Every site is hand-coded and yours. You own the domain, the code, and the assets. If you ever leave, nothing walks out the door with us, which is the opposite of how a rented WordPress theme works.
07What is AI-search visibility and why do you lead with it?
More of your customers now get answers straight from AI Overviews and ChatGPT instead of scrolling Google. Most agencies are not building for that yet, so the lane is open. We check where you stand and build toward it. The depth of that work lives in our AI-search silo.
08What does the free audit actually include?
Where you rank in search, whether you show in the Maps 3-pack, and whether you appear in AI answers, plus a plain read on who is beating you locally. It comes back in 1-3 business days, and it is genuinely free with no obligation to hire us.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
SEO for Contractors
The content architecture and on-site rankings work that earns you page one for the terms worth chasing.
→Contractor Websites
A hand-coded site you own outright, loading under two seconds, built to convert the customer who found you.
→Local SEO & Google Maps
The Maps 3-pack, Google Business Profile, and service-area work that puts you in front of nearby searches.
BOOK YOUR FREE STRATEGY CALL
Stop guessing which lever to pull?
Start with the free visibility audit. We show you where you stand in search, maps, and AI answers, back in 1-3 business days, then hand you a plan you can judge.