The portfolio is buried
Homeowners buy remodels off before-and-after photos. A generic template hides them three clicks deep or beat them into a slow, ugly grid.
WEBSITES · FOR REMODELING
Website Design for Remodelers That Wins the bid
A remodeler sells a $60,000 kitchen off a portfolio, not a stock photo. We hand-code the site that carries your best work, loads under 2 seconds, and gets your shop quoted when a homeowner asks ChatGPT who to call.
THE BUILD SPEC
- StackHand-coded, no WordPress
- Load speedUnder 2 seconds
- Project galleriesReal jobs, per trade
- MethodSince 2008
You own the site and the domain. No lock-in, no page-builder rent.
- Since 2008
- Built AI-readable
- You own the asset
- Under 2 seconds
- Real job pages
QUICK FACTS · WEBSITES FOR REMODELERS
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- A custom, hand-coded website for a remodeling company: kitchen, bath, whole-home, and design-build work presented as real project pages with working quote forms.
- Timeline
- Most remodeler builds go from kickoff to launch in a few weeks, depending on how much of your portfolio and copy is ready.
- Investment
- Quoted at the strategy call once we scope your project count, service-area pages, and portfolio depth. No invented flat price.
- What you get
- A fast static site, project galleries, service pages for each remodel type, service-area pages, and a working quote form that emails you the lead.
- What's not included
- Ongoing ranking work, backlinks, map-pack management, or a paid-ads program. Those live in the SEO, Local SEO, and Google Ads silos for remodelers.
- Managed how
- Built in-house and handed over on a site and domain you own. No CMS rent, no template subscription.
- Who it's for
- Established remodelers with real completed projects and high project value who are done losing bids to a slow template site.
- Who it's not for
- Brand-new remodelers with no photos yet, or shops shopping only on price for a $99/month DIY builder.
THE ASSET
Your site is the first walk-through
A remodeling homeowner does not buy on the first click. She saves three or four sites, reads reviews, and stares at your before-and-after photos for a week before she fills out a form. By the time she calls, she has already toured your work in her head. Website design for remodelers has to survive that slow, high-consideration shop, because the ticket is a kitchen, a primary bath, or a whole-home gut, not a $200 service call.
That is why a template built for every trade fails a remodeler. It buries the portfolio, loads slow on the phone she is actually holding, and treats a $80,000 design-build the same as a drain cleaning. Your best proof is the work: the tile, the island, the framing shots, the reveal. We build the site around that proof, with a real project page for each job and clean pages for kitchen, bath, whole-home, and design-build so the right homeowner lands on the right room.
We hand-code it, no WordPress and no page-builder bloat, so it loads under 2 seconds and is structured to get quoted by AI search when someone asks ChatGPT or Google's AI Overview who remodels kitchens in their town. You own the site and the domain. Since 2008.
[ 01 ] THE PROBLEM
Why the template site loses the kitchen
A high-ticket remodel is a slow, cautious buy. A cheap site fumbles every part of it.
It loads too slow on the phone
She is browsing on her phone at 10pm. A page-builder site full of plugins takes five seconds to paint, and she is gone to the next tab.
It reads like every trade
A kitchen gut and a gutter cleaning look the same on a stock template. Nothing signals the project value or the craft, so the site cannot justify the quote.
AI search skips it
When a homeowner asks an AI assistant who remodels kitchens nearby, a thin, unstructured template has nothing clean to quote, so your shop never gets named.
[ 02 ] THE METHOD
What we build into a remodeler site
Every part is aimed at one thing: turning a cautious, high-ticket shopper into a booked consultation.
Project pages, not a photo dump
Each signature job gets its own page: the scope, the rooms, the before-and-after, the finishes. Real proof a homeowner can picture in her own house.
A page per remodel type
Clean pages for kitchen, bath, whole-home, and design-build, so a homeowner searching one room lands on that room and reads work that matches.
Service-area pages
Pages for the towns and neighborhoods you actually build in, so nearby homeowners see local work instead of a generic map.
Under two seconds, hand-coded
No WordPress, no page-builder. Static files that paint the portfolio fast on the phone she is holding, day or night.
A quote form that works
A form built for remodel intake: project type, rooms, timeline, budget range. It emails you the lead the second she hits send.
Structured for AI search
Clean headings, real trade nouns, and readable proof, so ChatGPT, Perplexity, and Google's AI Overview have something to quote when a homeowner asks who to call.
[ 03 ] THE DIFFERENCE
Hand-coded site vs. the $99 builder
Be Seen, Contractors!
A site built around your work
- Hand-coded, loads under 2 seconds
- Real project pages for each remodel
- You own the site and the domain
the $99/month DIY builder
A rented template that never rings
- Page-builder bloat, slow on phones
- One generic gallery for every trade
- You rent it, and it stops the day you cancel
[ 04 ] DELIVERABLES
What you get at handoff
Custom hand-coded website
A static, no-WordPress site built for your remodeling company, not a swapped template.
Project gallery pages
Individual pages for your signature builds with before-and-after and finish detail.
Remodel-type service pages
Dedicated pages for kitchen, bath, whole-home, and design-build work.
Service-area pages
Pages for the towns and neighborhoods where you take remodeling jobs.
Working quote form
A remodel-intake form wired to email you every lead, with spam protection built in.
Mobile-first layout
The full site, portfolio included, built to read cleanly on the phone first.
AI-readable structure
Clean markup and headings so AI search can quote your shop, not just index it.
Fast hosting, your domain
Launched on fast static hosting, on a site and domain you own outright.
[ 05 ] THE PROCESS
From plan to booked work.
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WEEK 1
Blueprint
Sitemap, service pages, and conversion paths mapped to how your customers actually buy.
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WEEK 1-2
Build
Hand-coded, no WordPress, no templates. Every section written for your trade and your cities.
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WEEK 2
Launch
Deployed to the Cloudflare edge, sub-second load, click-to-call built into every screen.
-
ONGOING
Care
Edits, new pages, and uptime handled, on a site you own outright.
-
ANYTIME
You Own It
Your code, your domain, your account. No lock-in, no hostage situation.
[ 06 ] THE HONEST CURVE
The honest numbers
A website is the asset, built and handed over. It is not a ranking service. Here is what the build side looks like.
Under 2s
Load speed
Static, hand-coded, no plugin drag.
0
WordPress plugins
Nothing to update, break, or get hacked.
Weeks
To launch
Depends on your portfolio and copy readiness.
100%
You own it
The site and the domain are yours, no rent.
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
Straight answers remodelers ask before they hire a site builder.
01Why hand-coded instead of WordPress for a remodeling site?
WordPress leans on plugins and page-builders that slow the site down and break over time. A remodeler lives on portfolio photos, and those need to paint fast on a phone. Hand-coded static files load under 2 seconds and have nothing to hack or update. You get speed without a maintenance headache.
02How do you handle my before-and-after photos?
Your project photos are the whole sale, so we build the site around them. Each signature job gets its own page with the scope, the rooms, and the before-and-after. We optimize the images so they stay sharp and still load fast. If your photos are rough, we will tell you which projects are worth shooting again.
03What does a remodeler website cost?
It depends on how many project pages, remodel-type pages, and service-area pages the build needs, plus how much of your portfolio and copy is ready. We do not post a flat price because a small design-build shop and a large whole-home outfit are different jobs. We scope it and quote it on the strategy call, no obligation.
04Do you rank my site on Google too?
This page is about building the website itself: the design, the code, the structure, and the handoff. Ongoing ranking work, backlinks, and organic growth are a separate program. The map pack and reviews are another. We build the site to be search-ready and AI-readable, and we can walk you through the ongoing options at the call.
05Will my site show up when someone asks ChatGPT for a remodeler?
We build the site so it is AI-readable: clean structure, real trade nouns, and readable proof that an AI assistant can actually quote. That is the foundation. Getting quoted consistently as an ongoing visibility program is its own service, but it starts with a site built right, which is what we do here.
06Can I update the site myself after launch?
Yes. We hand over a site and domain you own, and we set it up so adding a new project or editing copy is straightforward. If you would rather we handle updates, we can. There is no locked CMS holding your content hostage and no monthly builder fee to keep it online.
07I already have a site. Do I need a full rebuild?
Sometimes a redesign of what you have makes sense, sometimes a fresh hand-coded build is cheaper in the long run than fighting a slow template. We will look at your current site in the free audit and tell you straight which one saves you money. We do not push a rebuild you do not need.
08How long until it launches?
Most remodeler builds go from kickoff to launch in a few weeks. The pace comes down to how ready your portfolio and copy are. If your photos and project details are in hand, it moves fast. We will give you a real timeline on the call.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Local SEO for Remodelers
Ongoing map-pack and Google Business Profile work to put your remodeling shop in the local 3-pack.
→SEO for Remodelers
Ongoing ranking and organic-growth work to pull remodeling searches to the site we built you.
→Google Ads for Remodelers
Paid search that puts your remodeling company in front of homeowners ready to book now.
BOOK YOUR FREE STRATEGY CALL
See what your remodeling site is missing?
Get a free visibility audit of your current site: speed, structure, and whether AI search can even find you. We deliver it in 1-3 business days, no obligation.