GOOGLE ADS · FOR REMODELING

Google Ads for remodelers, priced by the booked job

A kitchen remodel is a five-figure decision a homeowner sits on for weeks. Search Ads, Local Services Ads, and call campaigns built so your shop shows up the day they start searching, run on cost-per-booked-job math by a shop managing local-service accounts since 2008.

See How It Works

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THE CAMPAIGN SPEC

Campaign typesSearch, LSA, call
LSA badge setupGoogle Guaranteed
We measureCost per booked job
MethodSince 2008

Ad spend goes to Google, not to us. You keep the account and the login.

QUICK FACTS · GOOGLE ADS FOR REMODELERS

At a glance.

The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.

What it is: Paid acquisition on Google for remodeling companies: Search Ads, Local Services Ads (Google Guaranteed), Performance Max, and call campaigns, built so the calls that come in are kitchen, bath, whole-home, and design-build projects your crew wants to run.
Timeline: Campaigns can go live in days once the account, budget, and service area are set. LSA badge screening (contractor license and insurance checks) is on Google's clock and can take a few weeks, so we start it early.
Investment: Management is quoted at the strategy call once we see your service area, project mix, and target ticket. Ad spend is separate and paid straight to Google. No flat price posted here.
What you get: Remodeling keyword and negative-keyword lists, ad copy, call and LSA setup, a landing page built to convert, budget pacing, remarketing for a long consideration cycle, and monthly reporting on cost per booked job.
What's not included: Organic remodeling rankings, on-page SEO, Google Business Profile map-pack work, and AI-search visibility live in other silos. Paid is paid; earned is earned. Those cross-link here, not live here.
Managed how: In-house, in Orlando, on a Google Ads and LSA account you own and can log into. No shared agency account you lose the day you part ways with us.
Who it's for: Established remodelers with a real portfolio and reviews, design-build shops that want higher-ticket kitchen and bath work, and owners who tried Ads, drew tire-kickers, and want the math run honestly.
Who it's not for: Brand-new outfits with no photos or reviews, and owners chasing impressions instead of tracked calls and booked consultations. A remodel is a trust purchase; paid can't sell one you can't back with proof.

PAID ACQUISITION

Google Ads for remodelers, measured in booked jobs

A homeowner deciding to gut their kitchen does not act on impulse. They start with a search, kitchen remodeler near me or bathroom renovation contractor, and they start weeks before they are ready to sign. Google Ads for remodelers is how your shop shows up at the top of that first search, while your SEO is still climbing, and how you stay in front of that homeowner across the long stretch of estimates and second-guessing before they commit. The wedge is not the click. It is the booked consultation, and whether the job that came out of it was worth what you paid to get the call.

Remodeling makes paid different from most trades, and the difference is ticket size and patience. A whole-home or design-build project runs deep into five or six figures, so a single booked job is worth far more than a $150 service call, which means paid math works here when it fails for low-ticket trades. But the sales cycle is long and the purchase is emotional: the homeowner researches for weeks, gets three estimates, checks your portfolio, reads every review, and sleeps on it before they hand over the biggest home-improvement check of their life. That means remarketing, call tracking, and trust signals matter as much as the first click, and a broad keyword list with no negatives will bury you in people pricing a handyman patch.

Most agencies bid these same remodeling terms, then hand you a dashboard full of impressions and a retainer. We run the other math. What did a booked kitchen cost, which keywords brought callers who signed, which ones burned budget on renters and DIY searches. Local Services Ads put the Google Guaranteed badge above the paid line and charge per lead, not per click, but only after Google screens your license and insurance, and on a job this size that badge is the trust a nervous homeowner needs. Since 2008 we have managed local-service accounts, so we speak service area, project value, and cost-per-job, not vanity impressions.

[ 01 ] THE PROBLEM

Why remodeling PPC gets a bad name

Most remodelers who call us already tried Ads once. Here is what went wrong.

01

Priced on clicks, not kitchens

The agency reported cost-per-click and impressions. Nobody could tell you what a booked kitchen actually cost, so on a five-figure job you were flying blind.

02

Paid the DIY and the renters

Broad keywords with no negatives meant you paid for cabinet-refacing videos, IKEA searches, renters who can't remodel, and people pricing a handyman patch. Budget gone, calendar empty.

03

No answer for the long cycle

A homeowner clicked, got your estimate, then went quiet for six weeks weighing three bids. With no remarketing, the shop that stayed visible during the wait got the signature.

04

No LSA badge, no trust

You competed on the paid line while the Google Guaranteed badge sat empty above you. On a job this expensive and this personal, the screened badge wins the nervous homeowner first.

[ 02 ] THE METHOD

What we actually build

Every campaign is wired to remodeling demand and how a homeowner buys a big project.

A

Local Services Ads setup

We stand up your LSA profile, walk the contractor license and insurance screening for the Google Guaranteed badge, and set lead disputes so you're not paying for junk leads.

B

Project-type campaign splits

Kitchen, bath, whole-home, and design-build run as their own campaigns with their own budgets, so we can see which project type books and pull spend toward it.

C

Remodeling keywords and negatives

We bid kitchen remodel, bathroom renovation, home addition, and design-build intent, and write negatives against DIY, refacing, rental, and handyman-patch searches that don't book projects.

D

Landing pages that convert

Paid clicks hit a page built for one job: the project type, service area, portfolio proof, and a phone number above the fold, loading in under 2 seconds.

E

Cost-per-job reporting

Call tracking ties spend to booked projects. Monthly, you see what a job cost by campaign and keyword, not a wall of impressions.

F

Remarketing for a long cycle

The homeowner who clicked but is still comparing bids gets a reminder as they browse, so a project that takes six weeks to decide comes back to you, not a competitor.

[ 03 ] THE DIFFERENCE

Run by the booked job, not by the dashboard

Be Seen, Contractors!

Receipts, not impressions

Reported on cost per booked project, by campaign
LSA badge screened, remarketing built for a long cycle
You own the account and keep it if we part ways

the churn-and-burn PPC shop

A dashboard and a retainer

Cost-per-click charts, no line to a signed kitchen
Broad match, no negatives, no answer for the wait
Their shared account, gone the day you cancel

[ 04 ] DELIVERABLES

What ships with a paid engagement

01

Account audit or clean build

We inherit and fix your existing Google Ads account or build a fresh one you own outright.

02

LSA profile and screening

Local Services Ads set up and walked through Google Guaranteed contractor license and insurance verification.

03

Keyword and negative lists

Remodeling bidding on kitchen, bath, whole-home, and design-build intent, with a negative list that blocks the searches that waste spend.

04

Ad copy and extensions

Search ads and call extensions written in remodeling language, with project types, service area, and hours wired in.

05

Conversion landing page

A single-purpose page for paid remodeling traffic, portfolio proof and phone above the fold, loading in under 2 seconds.

06

Call tracking setup

Tracking that connects a click or a lead to an actual phone call so we can price the booked project.

07

Remarketing audiences

Audiences that keep your shop in front of homeowners through the weeks they spend comparing bids and sitting on the decision.

08

Monthly cost-per-job report

Plain reporting on spend, calls, and booked-project cost by campaign, not vanity metrics.

[ 05 ] THE PROCESS

From plan to booked work.

WEEK 1

Account Audit

We map wasted spend, weak landing pages, and the searches actually worth buying.
WEEK 1-2

Build

Campaigns, ad groups, call tracking, and Local Services Ads set up to ring the phone, not just get clicks.
MONTH 1

Optimize

Search-term pruning, bid tuning, and landing pages that turn clicks into booked jobs.
ONGOING

Manage

Weekly hands on the account. We spend your budget like it is ours.
MONTHLY

Report

Cost per lead and cost per booked job, in plain numbers, no agency spin.

[ 06 ] THE HONEST CURVE

What to expect from paid

Paid is the fast lane, but it is not a slot machine. Remodeling calls can come within days; a stable cost-per-job takes longer here than in quick-ticket trades because the sales cycle itself is long, so give the pipeline a few months to prove out.

Days

To first live campaigns

Once account, budget, and service area are set

Weeks

LSA badge screening

Contractor license and insurance checks on Google's clock

30-60d

To a settled cost-per-lead

As bids and negatives tune; booked jobs trail the long cycle

0

Vanity metrics reported

We report booked-project cost, not impressions

[ 07 ] STRAIGHT ANSWERS

What contractors ask us most.

The questions remodelers ask before they hand us a budget.

01What's the difference between Google Ads and Local Services Ads for remodelers?

Search Ads charge you per click and show as text ads at the top of results. Local Services Ads charge you per lead, show the Google Guaranteed badge above the paid ads, and require Google to screen your contractor license and insurance first. Most remodelers run both: LSA for the badge and the trust a homeowner needs before a five-figure project, Search for coverage on the specific kitchen, bath, and addition terms LSA doesn't reach. We build and compare them for your market.

02Is PPC worth it for remodelers?

For most established remodelers, yes, because the tickets are high. When a booked kitchen or whole-home job is worth five or six figures, you can pay real money for a call and still come out ahead, which is exactly where paid works and where it fails for low-ticket trades. The catch is spending it on real projects, not tire-kickers. That is why we price on cost-per-booked-job and tell you honestly if paid is the wrong lever for your service area.

03The remodeling sales cycle is long. Can Google Ads handle that?

Yes, and remarketing is why. A homeowner planning a kitchen often clicks, gets your estimate, then spends weeks comparing three bids and sleeping on the biggest home check they will write. Paid remarketing keeps your shop in front of that homeowner as they browse, so when they finally decide, you are the one they call back, not the competitor who caught them on the second search. Call tracking ties the eventual signed project back to the click that started it.

04I tried Google Ads before and it didn't work. Why would this be different?

Most burned remodelers were sold clicks, not kitchens. Broad keywords with no negatives, paid traffic dumped on a slow homepage, no remarketing for the long decision, and no line from spend to a signed job. We rebuild around negatives, call tracking, remarketing, and a landing page built to convert, then report what a booked project actually cost. If the numbers still don't work for your market, we tell you to stop.

05What is Google Guaranteed and do I need it as a remodeler?

Google Guaranteed is the green badge on Local Services Ads. To earn it, Google verifies your contractor license, insurance, and background, and backs qualifying jobs with a limited guarantee to the homeowner. On a five-figure remodel a homeowner is nervous about, that badge wins the call over a competitor without it. We handle the screening setup so you get the badge instead of stalling in it.

06Can I target high-value projects instead of small repairs?

Yes, and that is the point. We split campaigns by project type, kitchen, bath, whole-home, and design-build, so the budget chases the work you actually want, and we write negatives that block handyman-patch, cabinet-refacing, and small-repair searches. Over the first couple of months we see which project type books at the cost you can live with and pull spend toward it.

07Do I own the ad account or do you?

You do. We build campaigns inside a Google Ads and Local Services Ads account in your name, and you keep the login. If we ever part ways, the account, the history, and the data stay with you. No shared agency account that vanishes the day you cancel. Ad spend goes straight to Google, and we never mark it up.

08Can paid ads run alongside my remodeling SEO?

Yes, and they should. Paid gets the phone ringing this week while SEO and AI-search visibility climb over the next several months. Run together, paid fills the calendar today and organic lowers your cost per lead over time. We keep them from competing for the same clicks and the same budget.

[ 08 ] WHAT COMES NEXT

What comes next.

The rest of the build works alongside this.

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BOOK YOUR FREE STRATEGY CALL

See if paid is worth it for your projects

We'll run a free audit of your remodeling market and current Ads setup and deliver it in 1-3 business days, with honest cost-per-booked-job math before you spend a dollar.

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