Priced on posts, not jobs
The package promised twelve posts a month and reported a like count. Nobody could tell you whether a single job came from the feed, so you had no idea if it worked.
SERVICE · SOCIAL MEDIA MARKETING
Social media for contractors that books jobs
The feed should ring the phone, not pad a like count. Job-site reels, Facebook and Instagram ads, and lead forms wired to real work, run by a shop that has marketed local-service businesses since 2008.
THE FEED SPEC
- PlatformsFB, IG, TikTok, Shorts
- ContentJob-site photo & video
- We measureLeads, not likes
- MethodSince 2008
Ad spend goes to Meta, not to us. You keep the pages and the login.
- Since 2008
- Job-site content
- Leads not likes
- You own the pages
- Meta ad setup
QUICK FACTS · SOCIAL MEDIA MARKETING
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- Marketing that lives inside the social feed: organic posts and reels on Facebook, Instagram, TikTok, and YouTube Shorts, plus paid Meta ads and lead forms, built from your job-site work so the feed produces booked jobs, not just followers.
- Timeline
- Posting and paid ads can start within days once we have page access and job-site footage. A feed that consistently pulls leads takes a couple of months of steady content and testing.
- Investment
- Management is quoted at the strategy call after we see your trade, service area, and how much footage your crew can capture. Meta ad spend is separate and paid straight to Meta.
- What you get
- A trade-specific content plan, job-site reel and photo direction, written captions, Facebook and Instagram ad campaigns with lead forms, and monthly reporting on leads and calls, not vanity metrics.
- What's not included
- Google keyword rankings, Google Maps and the 3-pack, and ChatGPT or AI-search visibility live in other silos. If the lead starts in a social feed or ad manager, it lives here; if it starts on Google, it does not.
- Managed how
- In-house, in Orlando, on Facebook, Instagram, and TikTok pages and a Meta ad account you own and can log into. No shared agency account you lose when we part ways.
- Who it's for
- Established contractors who post sporadically and see nothing, owners who bought a cheap social package and got vanity likes, and crews sitting on great job-site footage nobody is using.
- Who it's not for
- Brand-new outfits with no jobs to show yet, and owners who want a follower count instead of tracked leads. If your crew can't grab a single clip on site, the feed has nothing to work with.
THE SOCIAL FEED
Social media for contractors, measured in booked jobs
A homeowner scrolling Facebook at night is not searching for a contractor. Then a tear-off reel stops the thumb: old shingles ripped to the deck, felt down, a clean ridge line by dusk. Now your name is the one they remember when the ceiling stains next spring. Social media for contractors is not about being clever online. It is about turning the work your crew already does into content that books the next job.
Contractors do not buy the way B2B buyers do, and the feed has to match that. People do not fill out a form after one post. They watch your panel upgrades, your paver patios, your before-and-after tear-offs for weeks, decide you are the real thing, and then call or tap the lead form when the need shows up. The job-site footage you already have on your phone is the raw material. Most owners just never turn it into anything, or they hand it to a franchise-style agency that posts stock quotes and generic tips no local homeowner cares about.
Most social packages sell calendars and vanity metrics: a set number of posts a month, a like count that climbs, and no line to a single booked job. We run the other math. What did the feed and the ads actually produce in calls and lead forms, which content made the phone ring, and which posts were noise. Since 2008 we have marketed local-service businesses, so we build the feed around leads, not followers, and tie it to the same reviews and rankings the rest of your shop already runs.
[ 01 ] THE PROBLEM
Why contractor social usually flops
Most owners who call us already tried social once. Here is what went wrong.
Stock quotes, no job site
The agency posted generic tips and motivational graphics that could belong to any business anywhere. Your actual tear-offs and installs, the stuff homeowners want to see, never made the feed.
Boosted posts, burned budget
Someone hit boost on a random post with no targeting and no lead form. The money reached the wrong people three counties away and produced likes, not calls.
Nowhere for the lead to go
Even when a post landed, there was no lead form, no call-to-action, and no tracking. Interested homeowners had to hunt for your number and most just kept scrolling.
[ 02 ] THE METHOD
What we actually build
Every piece is wired to your trade and your job-site reality.
Job-site content system
We give your crew a dead-simple shot list so they capture the tear-offs, installs, and before-and-afters worth posting, then we cut them into reels and photo sets that stop the scroll.
Trade-specific posting
Real captions in trade language on Facebook, Instagram, TikTok, and Shorts, built around the work homeowners in your area actually search out, not stock quotes.
Facebook and Instagram ads
Meta campaigns targeted to your service area and homeowner profile, with budgets set to gather real data instead of a boost button hit at random.
Lead forms that route
Facebook and Instagram lead forms wired so an interested homeowner submits in two taps and the lead hits your phone, not a page nobody checks.
Leads-and-calls reporting
Tracking ties the feed and the ads to actual leads and calls. Monthly you see what social produced in real inquiries, not a wall of impressions.
Social reputation
We keep your Facebook and Instagram presence answering comments and messages so a homeowner checking you out on the feed sees a business that responds, not a ghost town.
[ 03 ] THE DIFFERENCE
Run by the job site, not by a content calendar
Be Seen, Contractors!
Receipts, not like counts
- Content cut from your real tear-offs and installs
- Ads targeted to your service area with lead forms
- You own the pages and the account if we part ways
the cheap social package
A calendar and a like count
- Stock quotes and generic tips, no job site
- Boosted posts, no targeting, no lead form
- Their shared account, gone the day you cancel
[ 04 ] DELIVERABLES
What ships with a social engagement
Content plan by trade
A month-by-month plan of the reels, photo sets, and posts that match how homeowners in your trade decide who to call.
Crew shot list
A simple, printed guide so your crew captures the right job-site footage in seconds without slowing the work down.
Reels and photo edits
Job-site clips and before-and-afters cut into scroll-stopping reels and photo sets for Facebook, Instagram, TikTok, and Shorts.
Written captions
Captions in trade language that give homeowners a reason to save, share, or reach out, not filler hashtags.
Meta ad campaigns
Facebook and Instagram ad campaigns targeted to your service area and set to gather real lead data.
Lead-form setup
Facebook and Instagram lead forms wired so submissions route straight to your phone or inbox.
Comment and message coverage
Ongoing replies to comments and direct messages so interested homeowners get an answer, not silence.
Monthly leads report
Plain reporting on leads, calls, and lead-form submissions from the feed and ads, not vanity metrics.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Audit
Where your customers actually are, and what a busy owner can realistically sustain.
-
WEEKS 2-3
Setup
Profiles cleaned up, branded, and pointed back at the site that books jobs.
-
MONTH 1
Cadence
A right-sized posting rhythm built from job-site photos, not stock images.
-
ONGOING
Manage
Posting, light engagement, and the occasional boosted post that earns its keep.
-
MONTHLY
Report
Reach and, more importantly, the calls and clicks it sent to your site.
[ 06 ] THE HONEST CURVE
What to expect from social
Social is a compounding game, not a slot machine. Posting and ads can start within days, but a feed that consistently pulls leads takes a couple of months of steady job-site content and testing before it settles.
Days
To first posts and ads
Once we have page access and footage
30-60d
To a working ad cost
As targeting and creative tune to your market
2-3 mo
To a feed that pulls
Steady content builds trust before it books
0
Vanity metrics reported
We report leads and calls, not like counts
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions contractors ask before they hand us their pages.
01Does social media actually book jobs for contractors?
It does when it is built for booking, not for likes. Homeowners rarely call after one post; they watch your job-site work for weeks, decide you are the real thing, and reach out when the need shows up. The feed that books jobs shows real tear-offs and installs and gives people a lead form or a phone number to act on. A feed of stock quotes and vanity likes books nothing, which is why most cheap packages disappoint.
02What's the difference between organic posts and paid social ads?
Organic posts reach the people already following you and build trust over time for free. Paid ads put your work in front of homeowners in your service area who have never heard of you, and can carry a lead form so someone submits without leaving the feed. Most contractors need both: organic to look legit, paid to reach new homeowners. We build and measure them together.
03Who shoots the videos and photos?
Your crew does, and it is easier than it sounds. We hand you a simple shot list so someone grabs a few clips on site: the tear-off, the install, the finished job. You send us the raw footage and we do the editing, captions, and posting. The best contractor content is real work from a phone on the job, not a studio production.
04How much does social media management cost for a contractor?
There is no flat number. It depends on your trade, how many platforms you want covered, how much footage your crew can capture, and whether you are running paid ads. We size it at the strategy call so it fits your market and your goals. If you run Meta ads, that spend is separate and paid straight to Meta; we never mark it up.
05Which platforms should a contractor be on?
For most home-service trades, Facebook and Instagram carry the load because that is where local homeowners are. TikTok and YouTube Shorts are worth it when your work makes strong short video, like tear-offs or transformations. We do not spread you thin across every platform; we pick the few where your trade and your footage actually convert.
06I paid for a social package before and saw nothing. Why would this be different?
Most cheap packages sell you a post count and a like count with no line to a booked job. Stock graphics, no job-site footage, boosted posts with no targeting, and nowhere for a lead to go. We build around your real work, wire lead forms and tracking, and report leads and calls instead of impressions. If the numbers still do not work for your trade, we tell you.
07Does this help my Google rankings or Google Maps?
Not directly. Social lives inside the feeds and ad managers of Facebook, Instagram, TikTok, and Shorts. Google keyword rankings, Google Maps and the 3-pack, and AI-search visibility are separate work we handle in other silos. A strong social presence supports your overall reputation, but if your goal is ranking on Google, that is a different lever and we will point you to it.
08Do I own my pages and ad account?
You do. We work inside Facebook, Instagram, and TikTok pages and a Meta ad account in your name, and you keep the login. If we ever part ways, the pages, the content, the followers, and the ad history stay with you. No shared agency account that vanishes the day you cancel.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Contractor Websites
The hand-coded, under-two-second site your social traffic should land on when a homeowner is ready to call.
→SEO for Contractors
Organic Google rankings that catch the homeowners searching for your trade, a different lever from the feed.
→Local SEO & Google Maps
Google Business Profile and map-pack work that wins the local calls happening on Google Maps, not in a feed.
BOOK YOUR FREE STRATEGY CALL
See what your job site could book?
We'll run a free audit of your current social presence and your market and deliver it in 1-3 business days, with an honest read on whether the feed can book jobs for your trade.