Priced on posts, not jobs
The package promised twelve posts a month and reported a like count. Nobody could tell you whether a single window or siding job came from the feed, so you had no idea if it worked.
SOCIAL · FOR WINDOW & SIDING
Social for window and siding that books jobs
New windows and fresh siding are a curb-appeal decision a homeowner sizes up for months before they call. Before/after reels, energy-bill posts, Meta ads, and lead forms wired to real replacements, run by a shop that has marketed local-service businesses since 2008.
THE FEED SPEC
- PlatformsFB, IG, TikTok, Shorts
- ContentBefore/after replacements
- We measureEstimates booked, not likes
- MethodSince 2008
Ad spend goes to Meta, not to us. You keep the pages and the login.
- Since 2008
- Before/after content
- Estimates not likes
- You own the pages
- Curb-appeal proof
QUICK FACTS · SOCIAL FOR WINDOW AND SIDING COMPANIES
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- Marketing that lives inside the social feed for a window and siding company: organic posts and reels on Facebook, Instagram, TikTok, and YouTube Shorts, plus paid Meta ads and lead forms, built from before/after transformations, install days, and energy-efficiency proof so the feed produces booked estimates, not just followers.
- Timeline
- Posting and paid ads can start within days once we have page access and job-site footage. A feed that consistently pulls window and siding leads takes a couple of months of steady content, because a whole-home replacement is a long, considered decision a homeowner mulls over a full season, not an impulse buy.
- Investment
- Management is quoted at the strategy call after we see your service area, your product lines (vinyl, fiber cement, replacement windows), and how much footage your crews can capture on install day. Meta ad spend is separate and paid straight to Meta, never marked up.
- What you get
- A window-and-siding content plan, before/after and install-day reel direction, captions in homeowner language about energy bills and curb appeal, Facebook and Instagram ad campaigns with lead forms, and monthly reporting on estimate requests and calls, not vanity metrics.
- What's not included
- Google keyword rankings, Google Maps and the 3-pack, and ChatGPT or AI-search visibility live in other silos. If the lead starts in a social feed or ad manager, it lives here; if it starts on Google, it does not.
- Managed how
- In-house, in Orlando, on Facebook, Instagram, and TikTok pages and a Meta ad account you own and can log into. No shared agency account you lose the day you part ways.
- Who it's for
- Established window and siding companies that post an install now and then and see nothing, owners who bought a cheap social package and got likes instead of estimates, and crews sitting on great before/after footage nobody is using.
- Who it's not for
- Brand-new outfits with no completed replacements to show, and owners who want a follower count instead of tracked estimates. If nobody on the crew can grab a clip on install day, the feed has nothing to work with.
THE SOCIAL FEED
Social media marketing for window and siding companies, measured in booked estimates
A homeowner is not shopping for new windows at 9pm on Facebook. Then a before/after reel stops the thumb: a tired, chalky ranch with drafty aluminum windows, then the same house wrapped in crisp fiber-cement lap and black-frame replacements by the end of the week. Now your name is the one they remember when their heating bill spikes, when the HOA sends a letter, or when the neighbor's whole exterior gets redone and they start eyeing their own faded siding. Social media marketing for window and siding companies is not about being clever online. It is about turning before/afters, install days, and energy-efficiency proof into content that books the next replacement.
Windows and siding do not sell like a quick repair. A whole-home replacement is a high-ticket, considered purchase a homeowner makes once in the life of a house, often after a full season of staring at the drafts, the peeling paint, and the rising bills before they finally get quotes. That means a long look before the call. People watch your work for weeks, sometimes months, deciding whether your crew is the outfit they trust to wrap their biggest asset in new envelope and whether the efficiency claims hold up. Curb appeal is contagious on a street: one house gets new siding and black-frame windows, and the neighbors start comparing. The company they already recognize from the feed is the one they call. The footage to build that recognition is already on your crew's phones. Most owners just never turn it into anything, or they hand it to a franchise-style agency that posts stock quotes no local homeowner cares about.
Most social packages sell a post count and a like count with no line to a single signed contract. We run the other math. What did the feed and the ads produce in estimate requests and calls, which before/after or energy post made the phone ring, and which posts were noise. Since 2008 we have marketed local-service businesses, so we build the window and siding feed around leads, not followers, and tie it to the same reviews and rankings the rest of your shop already runs.
[ 01 ] THE PROBLEM
Why window and siding social usually flops
Most owners who call us already tried social once. Here is what went wrong.
Stock quotes, no house
The agency posted generic home tips and motivational graphics that could belong to any business anywhere. Your actual before/afters, install days, and energy upgrades, the stuff homeowners want to see, never made the feed.
No curb-appeal proof
Windows and siding sell on the transformation, and the feed had none of it. No matched before/after, no drone shot of the finished exterior, nothing that made a homeowner picture it on their own street.
Nowhere for the lead to go
Even when a post landed, there was no lead form, no call-to-action, and no tracking. A homeowner ready for a quote had to hunt for your number, and most just kept scrolling to the next company.
[ 02 ] THE METHOD
What we actually build
Every piece is wired to windows and siding and how homeowners buy them.
Before/after content system
We give your crew a dead-simple shot list so they capture the same house before, during, and after, then we cut matched before/after reels and photo sets that stop the scroll on curb appeal.
Energy and comfort angle
Content that shows drafty old windows and chalky siding giving way to efficient replacements, framed around lower bills and a warmer house, the reasons homeowners actually pull the trigger.
Facebook and Instagram ads
Meta campaigns targeted to your service area and homeowner profile, set to gather real lead data on window and siding intent instead of a boost button hit at random.
Lead forms that route
Facebook and Instagram lead forms wired so a homeowner ready for a quote requests an estimate in two taps and the lead hits your phone, not a page nobody checks.
Install-day storytelling
Reels that show a whole-home wrap or a full window swap come together in a week, so a homeowner sees your crew is organized, clean, and worth trusting on their biggest exterior project.
Leads-and-calls reporting
Tracking ties the feed and the ads to actual estimate requests and calls. Monthly you see what social produced in real quotes, not a wall of impressions.
[ 03 ] THE DIFFERENCE
Run by the job site, not by a content calendar
Be Seen, Contractors!
Receipts, not like counts
- Content cut from your real before/afters and install days
- Ads and posts framed around energy bills and curb appeal
- You own the pages and the account if we part ways
the cheap social package
A calendar and a like count
- Stock quotes and home tips, no actual house
- No matched before/after, no curb-appeal proof
- Their shared account, gone the day you cancel
[ 04 ] DELIVERABLES
What ships with a window and siding social engagement
Window & siding content plan
A month-by-month plan of the before/after reels, install-day stories, and energy posts that match how homeowners decide which company to trust.
Crew shot list
A simple, printed guide so a crew member captures the before, the install, and the finished exterior in seconds without slowing the job down.
Before/after reels and edits
Matched before/after transformations, whole-home wraps, and window swaps cut into scroll-stopping reels and photo sets for Facebook, Instagram, TikTok, and Shorts.
Written captions
Captions in homeowner language about energy bills, curb appeal, and product lines that give people a reason to save, share, or request an estimate, not filler hashtags.
Seasonal content bank
A queue of posts timed to buying seasons, the fall push before winter drafts and the spring curb-appeal wave, held ready so your feed stays live through the buying windows.
Meta ad campaigns
Facebook and Instagram ad campaigns targeted to your service area and built to reach homeowners in the market for replacement windows or new siding.
Lead-form setup
Facebook and Instagram lead forms wired so estimate requests route straight to your phone or inbox.
Monthly leads report
Plain reporting on estimate requests, calls, and lead-form submissions from the feed and ads, not vanity metrics.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Audit
Where your customers actually are, and what a busy owner can realistically sustain.
-
WEEKS 2-3
Setup
Profiles cleaned up, branded, and pointed back at the site that books jobs.
-
MONTH 1
Cadence
A right-sized posting rhythm built from job-site photos, not stock images.
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ONGOING
Manage
Posting, light engagement, and the occasional boosted post that earns its keep.
-
MONTHLY
Report
Reach and, more importantly, the calls and clicks it sent to your site.
[ 06 ] THE HONEST CURVE
What to expect from window and siding social
A whole-home replacement is a long, high-ticket decision, so social is a compounding game, not a slot machine. Posting and ads can start within days, but a feed that consistently pulls window and siding leads takes a couple of months of steady before/after content, then seasonal demand spikes on top of that base.
Days
To first posts and ads
Once we have page access and job footage
30-60d
To a working ad cost
As targeting and creative tune to your market
2-3 mo
To a feed that pulls
Steady content builds trust before a job books
0
Vanity metrics reported
We report estimate requests and calls
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions window and siding owners ask before they hand us their pages.
01Does social media actually book window and siding jobs?
It does when it is built for booking, not for likes. A whole-home replacement is a considered, high-ticket purchase, so homeowners rarely call after one post. They watch your before/afters and install days for weeks, decide your crew is the one they trust to wrap their biggest asset, and reach out when the bills climb, the HOA writes, or the neighbor redoes their exterior. The feed that books jobs shows real transformations and gives people a lead form or a number to act on. A feed of stock quotes books nothing, which is why most cheap packages disappoint.
02What content works best for windows and siding?
The transformation. Matched before/after reels are the whole game here, because curb appeal is the thing a homeowner can picture on their own house. We pair those with install-day footage that shows your crew is clean and organized, and energy and comfort angles that speak to why people actually replace windows and siding: lower bills, no drafts, a house that looks worth more. Your crew grabs the raw clips on the job and we handle the editing, captions, and posting.
03Who shoots the videos and photos?
Your crew does, and it is easier than it sounds. We hand you a simple shot list so someone grabs the before, a few install clips, and the finished exterior. You send us the raw footage and we do the editing, captions, and posting. The best window and siding content is real work from a phone on the job, not a studio production, and the matched before/after only happens if someone remembers to shoot the before.
04How much does social media management cost for a window and siding company?
There is no flat number. It depends on your service area, how many platforms you want covered, your product lines, how much footage your crews can capture, and whether you are running paid ads. We size it at the strategy call so it fits your market and your goals. If you run Meta ads, that spend is separate and paid straight to Meta; we never mark it up.
05Which platforms should a window and siding company be on?
For most window and siding companies, Facebook and Instagram carry the load because that is where local homeowners are, especially the older homeowners who own the houses due for replacement. TikTok and YouTube Shorts are worth it because before/after transformations make strong short video. We do not spread you thin across every platform; we pick the few where your work and your market actually convert.
06I paid for a social package before and saw nothing. Why would this be different?
Most cheap packages sell you a post count and a like count with no line to a signed contract. Stock graphics, no actual house, no matched before/after, and nowhere for a lead to go. We build around your real transformations and install days, wire lead forms and tracking, time content to the buying seasons, and report estimate requests and calls instead of impressions. If the numbers still do not work for your market, we tell you.
07Does this help my Google rankings or Google Maps?
Not directly. Social lives inside the feeds and ad managers of Facebook, Instagram, TikTok, and Shorts. Google keyword rankings, Google Maps and the 3-pack, and AI-search visibility are separate work we handle in other silos. A strong social presence supports your overall reputation, but if your goal is ranking for window and siding searches on Google, that is a different lever and we will point you to it.
08Do I own my pages and ad account?
You do. We work inside Facebook, Instagram, and TikTok pages and a Meta ad account in your name, and you keep the login. If we ever part ways, the pages, the content, the followers, and the ad history stay with you. No shared agency account that vanishes the day you cancel.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Local SEO for Window and Siding Companies
Google Business Profile and map-pack work that wins the local window and siding calls happening on Google Maps, a different lever from the feed.
→Websites for Window and Siding Companies
The hand-coded, under-two-second window and siding site your social traffic should land on when a homeowner is ready for a quote.
→SEO for Window and Siding Companies
Organic Google rankings that catch the homeowners searching for replacement windows and new siding, separate work from the social feed.
BOOK YOUR FREE STRATEGY CALL
See what your next before/after could book?
We'll run a free audit of your current social presence and your local market and deliver it in 1-3 business days, with an honest read on whether the feed can book window and siding jobs in your area.