Social media for solar that books consults

It does when it is built for booking, not for likes. Solar is a considered, five-figure purchase, so homeowners rarely call after one post. They watch your installs, read your savings math, and quietly decide over weeks whether your crew is the one they trust on a $30,000 system. The feed that books consults shows real work, answers the money and tax-credit questions, and gives people a lead form or a number to act on. A feed of stock sun graphics books nothing, which is why most cheap packages disappoint.

The content that works maps to how homeowners decide: real installs going up on roofs like theirs, a dollar figure on the bill savings, the payback timeline, plain-language answers on the federal tax credit and any local rebate, and battery-storage backup stories. People do not go solar because the panels look nice; they go solar for the money and the resilience. We build the feed around those exact questions instead of generic energy quotes.

We put them in plain language, not fine print. Homeowners know a solar tax credit exists but rarely understand how it works or when it applies, so we run content that explains it clearly and ties it to buying urgency when a deadline is in view. That positions you as the installer who walks people through the incentive, not just another company selling panels. We never invent numbers; the content reflects the credits and rebates that actually apply in your market.

Your crew does, and it is easier than it sounds. We hand you a simple shot list so someone grabs a few clips from the job: panels going onto the racking, the inverter, the battery on the wall, the finished array. You send us the raw footage and we do the editing, captions, and posting. The best solar content is real work from a phone on the install, not a studio production.

There is no flat number. It depends on your service area, your utility market, how many platforms you want covered, how much footage your crews can capture, and whether you are running paid ads. We size it at the strategy call so it fits your market and your goals. If you run Meta ads, that spend is separate and paid straight to Meta; we never mark it up.

For most solar companies, Facebook and Instagram carry the load because that is where local homeowners are, especially the ones who own the houses and pay the power bills. TikTok and YouTube Shorts are worth it because installs and battery jobs make strong short video. We do not spread you thin across every platform; we pick the few where your work and your market actually convert.

Most cheap packages sell you a post count and a like count with no line to a signed contract. Stock graphics, no actual install, never a word about savings or the tax credit, and nowhere for a lead to go. We build around your real installs and battery work, put dollar figures and credit answers in the content, wire lead forms and tracking, and report consultation requests and calls instead of impressions. If the numbers still do not work for your market, we tell you.

You do. We work inside Facebook, Instagram, and TikTok pages and a Meta ad account in your name, and you keep the login. If we ever part ways, the pages, the content, the followers, and the ad history stay with you. No shared agency account that vanishes the day you cancel.