Priced on posts, not roofs
The package promised twelve posts a month and reported a like count. Nobody could tell you whether a single re-roof came from the feed, so you had no idea if it worked.
SOCIAL · FOR ROOFING
Social media for roofers that books roofs
A roof is a high-ticket, once-a-decade decision, and homeowners size you up long before they call. Tear-off reels, storm-response posts, Meta ads, and lead forms wired to real work, run by a shop that has marketed local-service businesses since 2008.
THE FEED SPEC
- PlatformsFB, IG, TikTok, Shorts
- ContentTear-offs & storm work
- We measureRoofs booked, not likes
- MethodSince 2008
Ad spend goes to Meta, not to us. You keep the pages and the login.
- Since 2008
- Tear-off content
- Roofs not likes
- You own the pages
- Storm-response ready
QUICK FACTS · SOCIAL FOR ROOFERS
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- Marketing that lives inside the social feed for a roofing company: organic posts and reels on Facebook, Instagram, TikTok, and YouTube Shorts, plus paid Meta ads and lead forms, built from tear-offs, installs, and storm response so the feed produces booked roofs, not just followers.
- Timeline
- Posting and paid ads can start within days once we have page access and job-site footage. A feed that consistently pulls re-roof and repair leads takes a couple of months of steady content, because roofing is a long, considered decision, not an impulse buy.
- Investment
- Management is quoted at the strategy call after we see your service area, your storm exposure, and how much footage your crews can capture from the roof. Meta ad spend is separate and paid straight to Meta, never marked up.
- What you get
- A roofing-specific content plan, tear-off and storm-response reel direction, written captions in roofer language, Facebook and Instagram ad campaigns with lead forms, and monthly reporting on leads and calls, not vanity metrics.
- What's not included
- Google keyword rankings, Google Maps and the 3-pack, and ChatGPT or AI-search visibility live in other silos. If the lead starts in a social feed or ad manager, it lives here; if it starts on Google, it does not.
- Managed how
- In-house, in Orlando, on Facebook, Instagram, and TikTok pages and a Meta ad account you own and can log into. No shared agency account you lose the day you part ways.
- Who it's for
- Established roofers who post a job now and then and see nothing, owners who bought a cheap social package and got likes instead of estimates, and crews sitting on great tear-off and storm footage nobody is using.
- Who it's not for
- Brand-new roofing outfits with no completed jobs to show, and owners who want a follower count instead of tracked estimates. If nobody on the crew can grab a clip from the roof, the feed has nothing to work with.
THE SOCIAL FEED
Social media marketing for roofers, measured in booked roofs
A homeowner is not shopping for a roofer at 9pm on Facebook. Then a tear-off reel stops the thumb: three layers of old shingle ripped to the deck, rotted plywood swapped out, a clean ridge cap by dusk. Now your name is the one they remember when the ceiling stains after the next storm, or when the neighbor's roof gets replaced and they start wondering about theirs. Social media marketing for roofers is not about being clever online. It is about turning tear-offs, installs, and storm response into content that books the next re-roof.
Roofing does not sell like a $200 repair. It is a high-ticket, considered purchase a homeowner makes once or twice in the life of a house, and often under stress after a hailstorm or a leak. That means a long look before the call. People watch your work for weeks, sometimes months, sizing up whether your crew is the outfit they trust on a $15,000 to $30,000 job and whether you know how to run an insurance claim. Storm season compresses all of that: when a front rolls through, every roofer in the county is knocking doors, and the one homeowners already recognize from the feed gets the call. The footage to build that recognition is already on your crew's phones. Most owners just never turn it into anything, or they hand it to a franchise-style agency that posts stock quotes no local homeowner cares about.
Most social packages sell a post count and a like count with no line to a single signed contract. We run the other math. What did the feed and the ads produce in estimate requests and calls, which storm post or transformation made the phone ring, and which posts were noise. Since 2008 we have marketed local-service businesses, so we build the roofing feed around leads, not followers, and tie it to the same reviews and rankings the rest of your shop already runs.
[ 01 ] THE PROBLEM
Why roofing social usually flops
Most roofers who call us already tried social once. Here is what went wrong.
Stock quotes, no roof
The agency posted generic tips and motivational graphics that could belong to any business anywhere. Your actual tear-offs, decking swaps, and storm work, the stuff homeowners want to see, never made the feed.
Missed the storm window
When a hailstorm hit and every homeowner in the county was looking, the feed sat quiet. By the time a generic post went up, the door-knockers had already signed the neighborhood.
Nowhere for the lead to go
Even when a post landed, there was no lead form, no call-to-action, and no tracking. A homeowner with a leaking roof had to hunt for your number, and most just kept scrolling to the next roofer.
[ 02 ] THE METHOD
What we actually build
Every piece is wired to roofing and how homeowners buy one.
Roof-content system
We give your crew a dead-simple shot list so they capture tear-offs, decking swaps, and finished ridge lines from the roof, then we cut them into reels and photo sets that stop the scroll.
Storm-response posting
When a front rolls through, we have storm-ready content and captions queued so your feed speaks to homeowners inspecting their roofs while the door-knockers are still parking.
Facebook and Instagram ads
Meta campaigns targeted to your service area and homeowner profile, ready to scale during storm season and set to gather real lead data instead of a boost button hit at random.
Lead forms that route
Facebook and Instagram lead forms wired so a homeowner with a leak or hail damage requests an inspection in two taps and the lead hits your phone, not a page nobody checks.
Insurance-claim framing
Content that explains hail and wind claims in plain language, positioning you as the roofer who walks a homeowner through the insurance process, not just another estimate.
Leads-and-calls reporting
Tracking ties the feed and the ads to actual inspection requests and calls. Monthly you see what social produced in real estimates, not a wall of impressions.
[ 03 ] THE DIFFERENCE
Run by the job site, not by a content calendar
Be Seen, Contractors!
Receipts, not like counts
- Content cut from your real tear-offs and storm work
- Ads and posts ready to scale the moment a storm hits
- You own the pages and the account if we part ways
the cheap social package
A calendar and a like count
- Stock quotes and roofing tips, no actual roof
- Quiet feed when the storm window is open
- Their shared account, gone the day you cancel
[ 04 ] DELIVERABLES
What ships with a roofing social engagement
Roofing content plan
A month-by-month plan of the tear-off reels, transformations, and storm posts that match how homeowners decide which roofer to trust.
Crew shot list
A simple, printed guide so a crew member captures the right footage from the roof in seconds without slowing the tear-off down.
Reels and photo edits
Tear-offs, decking swaps, and before-and-after roofs cut into scroll-stopping reels and photo sets for Facebook, Instagram, TikTok, and Shorts.
Written captions
Captions in roofer language that give homeowners a reason to save, share, or request an inspection, not filler hashtags.
Storm-ready content bank
A queue of storm-response posts and ads held ready so your feed goes live within hours of a hail or wind event, not days.
Meta ad campaigns
Facebook and Instagram ad campaigns targeted to your service area and built to scale spend when storm demand spikes.
Lead-form setup
Facebook and Instagram lead forms wired so inspection and estimate requests route straight to your phone or inbox.
Monthly leads report
Plain reporting on inspection requests, calls, and lead-form submissions from the feed and ads, not vanity metrics.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Audit
Where your customers actually are, and what a busy owner can realistically sustain.
-
WEEKS 2-3
Setup
Profiles cleaned up, branded, and pointed back at the site that books jobs.
-
MONTH 1
Cadence
A right-sized posting rhythm built from job-site photos, not stock images.
-
ONGOING
Manage
Posting, light engagement, and the occasional boosted post that earns its keep.
-
MONTHLY
Report
Reach and, more importantly, the calls and clicks it sent to your site.
[ 06 ] THE HONEST CURVE
What to expect from roofing social
Roofing is a long, high-ticket decision, so social is a compounding game, not a slot machine. Posting and ads can start within days, but a feed that consistently pulls re-roof leads takes a couple of months of steady content, then storm events spike demand on top of that base.
Days
To first posts and ads
Once we have page access and roof footage
30-60d
To a working ad cost
As targeting and creative tune to your market
2-3 mo
To a feed that pulls
Steady content builds trust before a roof books
0
Vanity metrics reported
We report inspection requests and calls
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions roofers ask before they hand us their pages.
01Does social media actually book roofing jobs?
It does when it is built for booking, not for likes. A roof is a considered, high-ticket purchase, so homeowners rarely call after one post. They watch your tear-offs and storm work for weeks, decide your crew is the one they trust on a $20,000 job, and reach out when a leak or a hailstorm forces the decision. The feed that books roofs shows real work and gives people a lead form or a number to act on. A feed of stock quotes books nothing, which is why most cheap packages disappoint.
02How does social help with storm and insurance work?
Storm season is where a roofing feed earns its keep. When a hail or wind event hits, every homeowner in the county starts inspecting their roof, and the roofer they already recognize from the feed gets the inspection call over the stranger knocking the door. We keep storm-response content and ads ready to go live within hours, and we run content that explains the insurance-claim process in plain language, so you show up as the roofer who handles claims, not just another bid.
03Who shoots the videos and photos?
Your crew does, and it is easier than it sounds. We hand you a simple shot list so someone grabs a few clips from the roof: the tear-off, the rotted decking, the finished ridge. You send us the raw footage and we do the editing, captions, and posting. The best roofing content is real work from a phone on the job, not a studio production.
04How much does social media management cost for a roofing company?
There is no flat number. It depends on your service area, how many platforms you want covered, how much footage your crews can capture, your storm exposure, and whether you are running paid ads. We size it at the strategy call so it fits your market and your goals. If you run Meta ads, that spend is separate and paid straight to Meta; we never mark it up.
05Which platforms should a roofer be on?
For most roofing companies, Facebook and Instagram carry the load because that is where local homeowners are, especially the older homeowners who own the houses that need roofs. TikTok and YouTube Shorts are worth it because tear-offs and transformations make strong short video. We do not spread you thin across every platform; we pick the few where your work and your market actually convert.
06I paid for a social package before and saw nothing. Why would this be different?
Most cheap packages sell you a post count and a like count with no line to a signed contract. Stock graphics, no actual roof, a quiet feed when a storm window is open, and nowhere for a lead to go. We build around your real tear-offs and storm work, wire lead forms and tracking, keep storm content ready, and report inspection requests and calls instead of impressions. If the numbers still do not work for your market, we tell you.
07Does this help my Google rankings or Google Maps?
Not directly. Social lives inside the feeds and ad managers of Facebook, Instagram, TikTok, and Shorts. Google keyword rankings, Google Maps and the 3-pack, and AI-search visibility are separate work we handle in other silos. A strong social presence supports your overall reputation, but if your goal is ranking for roofing searches on Google, that is a different lever and we will point you to it.
08Do I own my pages and ad account?
You do. We work inside Facebook, Instagram, and TikTok pages and a Meta ad account in your name, and you keep the login. If we ever part ways, the pages, the content, the followers, and the ad history stay with you. No shared agency account that vanishes the day you cancel.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Local SEO for Roofers
Google Business Profile and map-pack work that wins the local roofing calls happening on Google Maps, a different lever from the feed.
→Websites for Roofers
The hand-coded, under-two-second roofing site your social traffic should land on when a homeowner is ready to book.
→SEO for Roofers
Organic Google rankings that catch the homeowners searching for a roofer, separate work from the social feed.
BOOK YOUR FREE STRATEGY CALL
See what your next tear-off could book?
We'll run a free audit of your current social presence and your storm market and deliver it in 1-3 business days, with an honest read on whether the feed can book roofs in your area.