Priced on posts, not calls
The package promised twelve posts a month and reported a like count. Nobody could tell you whether a single service call came from the feed, so you had no idea if it worked.
SOCIAL · FOR PLUMBING
Social media for plumbers that books the call
The feed should ring the phone when a water heater dies, not pad a like count. Job-site reels, Facebook and Instagram ads, and lead forms wired to real repair and replacement work, run by a shop that has marketed local-service businesses since 2008.
THE FEED SPEC
- PlatformsFB, IG, TikTok, Shorts
- ContentRepairs & replacements
- We measureCalls, not likes
- MethodSince 2008
Ad spend goes to Meta, not to us. You keep the pages and the login.
- Since 2008
- Job-site content
- Calls not likes
- You own the pages
- Meta ad setup
QUICK FACTS · SOCIAL FOR PLUMBERS
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- Marketing that lives inside the social feed: organic posts and reels on Facebook, Instagram, TikTok, and YouTube Shorts, plus paid Meta ads and lead forms, built from your real plumbing work so the feed keeps you top of mind for the water heater, repipe, and sewer call before it happens.
- Timeline
- Posting and paid ads can start within days once we have page access and job-site footage. A feed that consistently feeds the phone takes a couple of months of steady content and testing.
- Investment
- Management is quoted at the strategy call after we see your service area, whether you run 24/7 emergency work, and how much footage your crew can capture. Meta ad spend is separate and paid straight to Meta.
- What you get
- A plumbing-specific content plan, job-site reel and photo direction, written captions, Facebook and Instagram ad campaigns with lead forms, and monthly reporting on calls and leads, not vanity metrics.
- What's not included
- Google keyword rankings, Google Maps and the 3-pack, and ChatGPT or AI-search visibility live in other silos. If the lead starts in a social feed or ad manager, it lives here; if it starts on Google, it does not.
- Managed how
- In-house, in Orlando, on Facebook, Instagram, and TikTok pages and a Meta ad account you own and can log into. No shared agency account you lose when we part ways.
- Who it's for
- Established plumbers who post sporadically and see nothing, owners who bought a cheap social package and got vanity likes, and crews sitting on repipe and water-heater footage nobody is using.
- Who it's not for
- Brand-new outfits with no jobs to show yet, and owners who want a follower count instead of tracked calls. If your crew can't grab a single clip on site, the feed has nothing to work with.
THE SOCIAL FEED
Social media marketing for plumbers, measured in booked calls
Nobody scrolls Facebook looking for a plumber. They call one when the water heater floods the garage at 6am or the drain backs up on Thanksgiving. So the job of the feed is different for your trade than for most: it is to be the name they already trust when the emergency hits, so yours is the number they tap instead of the first ad they see in a panic. Social media marketing for plumbers is not about going viral. It is about turning the repipes, water-heater swaps, and sewer jobs your crew already runs into content that makes homeowners remember you before they need you.
Plumbing splits into two buying patterns, and the feed has to serve both. There is the emergency: burst line, no hot water, sewage in the yard, decided in minutes and won on trust and speed. And there is the planned high-ticket job: the repipe, the tankless upgrade, the water-treatment system a homeowner researches for weeks. Your job-site footage feeds both. A clean repipe reel builds the trust that wins the 2am call, and a tankless before-and-after plants the seed for the replacement six months out. Most owners have this footage on their phone and never turn it into anything, or hand it to a franchise-style agency that posts stock drain-cleaning tips no local homeowner cares about.
Most social packages sell a post count and a like count with no line to a single booked call. We run the other math. What did the feed and the ads produce in calls and lead forms, which content moved the phone, and which posts were noise. Since 2008 we have marketed local-service businesses, so we build the feed around calls, not followers, and tie it to the same reviews and rankings the rest of your shop already runs.
[ 01 ] THE PROBLEM
Why plumber social usually flops
Most owners who call us already tried social once. Here is what went wrong.
Stock tips, no job site
The agency posted generic drain-cleaning tips and motivational graphics that could belong to any plumber anywhere. Your real repipes and water-heater swaps, the work homeowners want to see, never made the feed.
Boosted posts, burned budget
Someone hit boost on a random post with no targeting and no lead form. The money reached the wrong people three counties outside your service area and produced likes, not emergency calls.
Nowhere for the call to go
Even when a post landed, there was no lead form, no click-to-call, and no tracking. A homeowner with a leaking heater had to hunt for your number, and most just called the next ad.
[ 02 ] THE METHOD
What we actually build
Every piece is wired to plumbing and how homeowners actually decide who to call.
Job-site content system
We give your crew a dead-simple shot list so they capture the repipes, water-heater swaps, and sewer jobs worth posting, then we cut them into reels and photo sets that stop the scroll.
Plumbing-specific posting
Real captions in trade language on Facebook, Instagram, TikTok, and Shorts, built around the repairs and replacements homeowners in your area actually search out, not stock quotes.
Facebook and Instagram ads
Meta campaigns targeted to your service area and homeowner profile, with budgets set to gather real data instead of a boost button hit at random.
Lead forms and click-to-call
Facebook and Instagram lead forms and click-to-call wired so a homeowner with a burst line reaches you in two taps, not a page nobody checks.
Calls-and-leads reporting
Tracking ties the feed and the ads to actual calls and lead forms. Monthly you see what social produced in real service calls, not a wall of impressions.
Social reputation
We keep your Facebook and Instagram presence answering comments and messages so a homeowner vetting you at 2am sees a plumber who responds, not a ghost town.
[ 03 ] THE DIFFERENCE
Run by the job site, not by a content calendar
Be Seen, Contractors!
Receipts, not like counts
- Content cut from your real repipes and water-heater swaps
- Ads targeted to your service area with lead forms
- You own the pages and the account if we part ways
the cheap social package
A calendar and a like count
- Stock drain-cleaning tips, no job site
- Boosted posts, no targeting, no lead form
- Their shared account, gone the day you cancel
[ 04 ] DELIVERABLES
What ships with a plumbing social engagement
Content plan by trade
A month-by-month plan of the reels, photo sets, and posts that match how homeowners decide who to call for both emergencies and planned replacements.
Crew shot list
A simple, printed guide so your crew captures the right job-site footage in seconds without slowing the truck down.
Reels and photo edits
Repipe, water-heater, and sewer clips and before-and-afters cut into scroll-stopping reels and photo sets for Facebook, Instagram, TikTok, and Shorts.
Written captions
Captions in plumbing language that give homeowners a reason to save, share, or call, not filler hashtags.
Meta ad campaigns
Facebook and Instagram ad campaigns targeted to your service area and set to gather real lead data.
Lead-form and call setup
Facebook and Instagram lead forms and click-to-call wired so submissions and emergency calls route straight to your phone.
Comment and message coverage
Ongoing replies to comments and direct messages so a homeowner vetting you gets an answer, not silence.
Monthly calls report
Plain reporting on calls, leads, and lead-form submissions from the feed and ads, not vanity metrics.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Audit
Where your customers actually are, and what a busy owner can realistically sustain.
-
WEEKS 2-3
Setup
Profiles cleaned up, branded, and pointed back at the site that books jobs.
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MONTH 1
Cadence
A right-sized posting rhythm built from job-site photos, not stock images.
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ONGOING
Manage
Posting, light engagement, and the occasional boosted post that earns its keep.
-
MONTHLY
Report
Reach and, more importantly, the calls and clicks it sent to your site.
[ 06 ] THE HONEST CURVE
What to expect from social
Social is a compounding game, not a slot machine. Posting and ads can start within days, but a feed that consistently keeps you top of mind for the emergency call takes a couple of months of steady job-site content and testing before it settles.
Days
To first posts and ads
Once we have page access and footage
30-60d
To a working ad cost
As targeting and creative tune to your market
2-3 mo
To a feed that feeds the phone
Steady content builds trust before it books
0
Vanity metrics reported
We report calls and leads, not like counts
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions plumbers ask before they hand us their pages.
01Does social media actually book calls for plumbers?
It does when it is built for booking, not for likes. Homeowners rarely call a plumber the moment they see a post; they watch your repipes and water-heater swaps, decide you are the real thing, and call you when the emergency hits or the replacement can't wait. The feed that books calls shows real job-site work and gives people a lead form or a click-to-call to act on. A feed of stock tips and vanity likes books nothing, which is why most cheap packages disappoint.
02How does social help when plumbing is mostly emergency calls?
Nobody scrolls looking for a plumber at 2am, but they do decide who to call in that moment based on who they already trust. A steady feed of your real work keeps you top of mind, so when the heater floods the garage yours is the name they remember instead of the first panic ad. Social also carries the planned high-ticket jobs, the repipes and tankless upgrades homeowners research for weeks before they commit.
03Who shoots the videos and photos?
Your crew does, and it is easier than it sounds. We hand you a simple shot list so someone grabs a few clips on site: the old heater out, the new one in, the finished repipe. You send us the raw footage and we do the editing, captions, and posting. The best plumbing content is real work from a phone on the job, not a studio production.
04How much does social media management cost for a plumber?
There is no flat number. It depends on your service area, how many platforms you want covered, how much footage your crew can capture, and whether you are running paid ads. We size it at the strategy call so it fits your market and your goals. If you run Meta ads, that spend is separate and paid straight to Meta; we never mark it up.
05Which platforms should a plumber be on?
For most plumbers, Facebook and Instagram carry the load because that is where local homeowners are. TikTok and YouTube Shorts are worth it when your work makes strong short video, like a repipe timelapse or a sewer-camera reveal. We do not spread you thin across every platform; we pick the few where your service area and your footage actually convert.
06I paid for a social package before and saw nothing. Why would this be different?
Most cheap packages sell you a post count and a like count with no line to a booked call. Stock graphics, no job-site footage, boosted posts with no targeting, and nowhere for a homeowner to reach you. We build around your real plumbing work, wire lead forms and click-to-call, and report calls and leads instead of impressions. If the numbers still do not work for your market, we tell you.
07Does this help my Google rankings or Google Maps?
Not directly. Social lives inside the feeds and ad managers of Facebook, Instagram, TikTok, and Shorts. Google keyword rankings, Google Maps and the 3-pack, and AI-search visibility are separate work we handle in other silos. A strong social presence supports your reputation, but if your goal is ranking for plumber searches on Google, that is a different lever and we will point you to it.
08Do I own my pages and ad account?
You do. We work inside Facebook, Instagram, and TikTok pages and a Meta ad account in your name, and you keep the login. If we ever part ways, the pages, the content, the followers, and the ad history stay with you. No shared agency account that vanishes the day you cancel.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Local SEO for Plumbers
Google Business Profile and map-pack work that wins the emergency plumbing calls happening on Google Maps, not in a feed.
→Websites for Plumbers
The hand-coded, under-two-second site your social traffic should land on when a homeowner is ready to call.
→SEO for Plumbers
Organic Google rankings that catch the homeowners searching for a plumber, a different lever from the feed.
BOOK YOUR FREE STRATEGY CALL
See what your job site could book?
We'll run a free audit of your current social presence and your market and deliver it in 1-3 business days, with an honest read on whether the feed can book calls for a plumbing shop like yours.