Priced on posts, not contracts
The package promised twelve posts a month and reported a like count. Nobody could tell you whether a single treatment call or quarterly plan came from the feed, so you had no idea if it worked.
SOCIAL · FOR PEST CONTROL
Social for pest control that books the contract
The feed should sign a quarterly plan, not pad a like count. Job-site reels, Facebook and Instagram ads, and lead forms wired to real treatments and recurring contracts, run by a shop that has marketed local-service businesses since 2008.
THE FEED SPEC
- PlatformsFB, IG, TikTok, Shorts
- ContentTreatments & callbacks
- We measureContracts, not likes
- MethodSince 2008
Ad spend goes to Meta, not to us. You keep the pages and the login.
- Since 2008
- Job-site content
- Contracts not likes
- You own the pages
- Meta ad setup
QUICK FACTS · SOCIAL FOR PEST CONTROL COMPANIES
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- Marketing that lives inside the social feed: organic posts and reels on Facebook, Instagram, TikTok, and YouTube Shorts, plus paid Meta ads and lead forms, built from your real pest control work so the feed keeps you top of mind for the ant season, the roach panic, and the termite scare before the homeowner ever searches.
- Timeline
- Posting and paid ads can start within days once we have page access and job-site footage. A feed that consistently feeds the phone and signs quarterly plans takes a couple of months of steady content and testing.
- Investment
- Management is quoted at the strategy call after we see your service area, how many routes you run, and how much footage your techs can capture. Meta ad spend is separate and paid straight to Meta.
- What you get
- A pest-control-specific content plan, job-site reel and photo direction, written captions, Facebook and Instagram ad campaigns with lead forms, and monthly reporting on calls, leads, and signed plans, not vanity metrics.
- What's not included
- Google keyword rankings, Google Maps and the 3-pack, and ChatGPT or AI-search visibility live in other silos. If the lead starts in a social feed or ad manager, it lives here; if it starts on Google, it does not.
- Managed how
- In-house, in Orlando, on Facebook, Instagram, and TikTok pages and a Meta ad account you own and can log into. No shared agency account you lose when we part ways.
- Who it's for
- Established pest control companies that post sporadically and see nothing, owners who bought a cheap social package and got vanity likes, and route techs sitting on treatment and rodent footage nobody is using.
- Who it's not for
- Brand-new outfits with no accounts to show yet, and owners who want a follower count instead of tracked calls and signed contracts. If your techs can't grab a single clip on a stop, the feed has nothing to work with.
THE SOCIAL FEED
Social media marketing for pest control companies, measured in signed contracts
Pest control is a recurring-revenue trade, and that changes what the feed is for. A homeowner does not scroll Facebook shopping for a pest company. They call one when the ants march across the counter, the wasps build over the door, or a neighbor mentions termites. Social media marketing for pest control companies is not about going viral. It is about being the name they already trust the day the problem shows up, so yours is the number they tap, and then it is about turning that one-time treatment into a quarterly plan that pays every season for years.
Your trade runs on two clocks, and the feed has to serve both. There is the panic call: roaches, bed bugs, a rodent in the attic, decided in minutes on trust and speed. And there is the seasonal surge: ants in spring, mosquitoes and wasps in summer, rodents pushing indoors when it cools, termite swarms on the first warm days. A feed that posts the ant reel two weeks before ant season starts is planting the demand, not chasing it. Most owners have this footage on a tech's phone and never turn it into anything, or hand it to a franchise-style agency that posts stock bug facts no local homeowner cares about.
Most social packages sell a post count and a like count with no line to a single signed account. We run the other math. What did the feed and the ads produce in calls, lead forms, and recurring contracts, which content moved the phone, and which posts were noise. Since 2008 we have marketed local-service businesses, so we build the feed around contracts, not followers, and tie it to the same reviews and rankings the rest of your shop already runs.
[ 01 ] THE PROBLEM
Why pest control social usually flops
Most owners who call us already tried social once. Here is what went wrong.
Stock bug facts, no job site
The agency posted generic pest trivia and clip-art insects that could belong to any exterminator anywhere. Your real treatments, rodent exclusions, and termite jobs, the work homeowners want to see, never made the feed.
Posted off-season, missed the surge
The content ran on a flat calendar with no read on your market. The ant reels landed in November and the mosquito ads ran in January, so the feed was loudest when demand was dead and silent when the phone should have rung.
Nowhere for the call to go
Even when a post landed, there was no lead form, no click-to-call, and no tracking. A homeowner staring at a wasp nest had to hunt for your number, and most just called the next ad.
[ 02 ] THE METHOD
What we actually build
Every piece is wired to pest control and how homeowners actually decide who to call.
Job-site content system
We give your techs a dead-simple shot list so they capture the treatments, rodent exclusions, and termite jobs worth posting on a route stop, then we cut them into reels and photo sets that stop the scroll.
Season-timed posting
Real captions in trade language on Facebook, Instagram, TikTok, and Shorts, scheduled to land the ant, mosquito, wasp, rodent, and termite content just before each surge hits your service area, not after.
Facebook and Instagram ads
Meta campaigns targeted to your service area and homeowner profile, timed to the season and set to gather real data instead of a boost button hit at random.
Lead forms and click-to-call
Facebook and Instagram lead forms and click-to-call wired so a homeowner with a roach problem reaches you in two taps, not a page nobody checks.
Contracts-and-leads reporting
Tracking ties the feed and the ads to actual calls, lead forms, and signed plans. Monthly you see what social produced in real accounts, not a wall of impressions.
Social reputation
We keep your Facebook and Instagram presence answering comments and messages so a homeowner vetting you before signing a year-round plan sees a company that responds, not a ghost town.
[ 03 ] THE DIFFERENCE
Run by the route, not by a content calendar
Be Seen, Contractors!
Receipts, not like counts
- Content cut from your real treatments and exclusions
- Ads timed to the season with lead forms
- You own the pages and the account if we part ways
the cheap social package
A calendar and a like count
- Stock bug facts and clip art, no job site
- Flat calendar that ignores your pest seasons
- Their shared account, gone the day you cancel
[ 04 ] DELIVERABLES
What ships with a pest control social engagement
Season-mapped content plan
A month-by-month plan of the reels, photo sets, and posts that match your market's pest calendar and how homeowners decide who to call.
Tech shot list
A simple, printed guide so your techs capture the right job-site footage in seconds without slowing the route down.
Reels and photo edits
Treatment, rodent-exclusion, and termite clips and before-and-afters cut into scroll-stopping reels and photo sets for Facebook, Instagram, TikTok, and Shorts.
Written captions
Captions in pest control language that give homeowners a reason to save, share, or call, not filler hashtags.
Meta ad campaigns
Facebook and Instagram ad campaigns targeted to your service area and timed to each seasonal surge to gather real lead data.
Lead-form and call setup
Facebook and Instagram lead forms and click-to-call wired so submissions and treatment calls route straight to your phone.
Comment and message coverage
Ongoing replies to comments and direct messages so a homeowner vetting you for a recurring plan gets an answer, not silence.
Monthly contracts report
Plain reporting on calls, leads, lead-form submissions, and signed plans from the feed and ads, not vanity metrics.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Audit
Where your customers actually are, and what a busy owner can realistically sustain.
-
WEEKS 2-3
Setup
Profiles cleaned up, branded, and pointed back at the site that books jobs.
-
MONTH 1
Cadence
A right-sized posting rhythm built from job-site photos, not stock images.
-
ONGOING
Manage
Posting, light engagement, and the occasional boosted post that earns its keep.
-
MONTHLY
Report
Reach and, more importantly, the calls and clicks it sent to your site.
[ 06 ] THE HONEST CURVE
What to expect from social
Social is a compounding game, not a slot machine. Posting and ads can start within days, but a feed that consistently keeps you top of mind for the seasonal surge and signs quarterly plans takes a couple of months of steady job-site content and testing before it settles.
Days
To first posts and ads
Once we have page access and footage
30-60d
To a working ad cost
As targeting and creative tune to your market
2-3 mo
To a feed that feeds the phone
Steady content builds trust before it signs plans
0
Vanity metrics reported
We report calls, leads, and signed contracts
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions pest control owners ask before they hand us their pages.
01Does social media actually book contracts for pest control companies?
It does when it is built for booking, not for likes. Homeowners rarely call an exterminator the moment they see a post; they watch your real treatments and exclusions, decide you are the company that knows what it is doing, and call you when the ants march in or a neighbor mentions termites. The feed that books work shows real job-site content and gives people a lead form or a click-to-call to act on, and it is built to turn that first treatment into a recurring plan. A feed of stock bug facts and vanity likes signs nothing.
02Can social be timed to my pest seasons?
Yes, and it should be. Demand in your trade is not flat: ants and termites in spring, mosquitoes and wasps in summer, rodents when it cools. We map your market's pest calendar and schedule the reels and ads to land just before each surge, so the feed is loudest when homeowners are about to have the problem, not months late. A flat content calendar that ignores your seasons is one reason most pest control social flops.
03Who shoots the videos and photos?
Your techs do, and it is easier than it sounds. We hand you a simple shot list so someone grabs a few clips on a route stop: the treatment going down, the rodent exclusion sealed up, the wasp nest coming off the eave. You send us the raw footage and we do the editing, captions, and posting. The best pest control content is real work from a phone on the job, not a studio production.
04How much does social media management cost for a pest control company?
There is no flat number. It depends on your service area, how many routes you run, how many platforms you want covered, how much footage your techs can capture, and whether you are running paid ads. We size it at the strategy call so it fits your market and your goals. If you run Meta ads, that spend is separate and paid straight to Meta; we never mark it up.
05Which platforms should a pest control company be on?
For most pest control companies, Facebook and Instagram carry the load because that is where local homeowners are. TikTok and YouTube Shorts are worth it when your work makes strong short video, like a rodent exclusion or a satisfying wasp-nest removal. We do not spread you thin across every platform; we pick the few where your service area and your footage actually convert.
06I paid for a social package before and saw nothing. Why would this be different?
Most cheap packages sell you a post count and a like count with no line to a signed account. Stock graphics, no job-site footage, a flat calendar that ignores your pest seasons, and nowhere for a homeowner to reach you. We build around your real pest control work, time it to your surges, wire lead forms and click-to-call, and report calls, leads, and signed plans instead of impressions. If the numbers still do not work for your market, we tell you.
07Does this help my Google rankings or Google Maps?
Not directly. Social lives inside the feeds and ad managers of Facebook, Instagram, TikTok, and Shorts. Google keyword rankings, Google Maps and the 3-pack, and AI-search visibility are separate work we handle in other silos. A strong social presence supports your reputation, but if your goal is ranking for pest control searches on Google, that is a different lever and we will point you to it.
08Do I own my pages and ad account?
You do. We work inside Facebook, Instagram, and TikTok pages and a Meta ad account in your name, and you keep the login. If we ever part ways, the pages, the content, the followers, and the ad history stay with you. No shared agency account that vanishes the day you cancel.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Local SEO for Pest Control Companies
Google Business Profile and map-pack work that wins the roach, ant, and termite calls happening on Google Maps, not in a feed.
→Websites for Pest Control Companies
The hand-coded, under-two-second site your social traffic should land on when a homeowner is ready to book a treatment.
→SEO for Pest Control Companies
Organic Google rankings that catch the homeowners searching for pest control, a different lever from the feed.
BOOK YOUR FREE STRATEGY CALL
See what your routes could book?
We'll run a free audit of your current social presence and your market and deliver it in 1-3 business days, with an honest read on whether the feed can book calls and sign plans for a pest control company like yours.