Priced on posts, not jobs
The package promised twelve posts a month and reported a like count. Nobody could tell you whether a single estimate came from the feed, so you had no idea if it worked.
SOCIAL · FOR PAINTING
Social media for painters that books jobs
A finished-room reel books work. A like count does not. Interior, exterior, and commercial job-site content, Facebook and Instagram ads, and lead forms wired to real work, run by a shop that has marketed local-service businesses since 2008.
THE FEED SPEC
- PlatformsFB, IG, TikTok, Shorts
- ContentJob-site & before/after
- We measureLeads, not likes
- MethodSince 2008
Ad spend goes to Meta, not to us. You keep the pages and the login.
- Since 2008
- Before/after content
- Leads not likes
- You own the pages
- Meta ad setup
QUICK FACTS · SOCIAL FOR PAINTERS
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- Marketing that lives inside the social feed for painting contractors: organic posts and reels on Facebook, Instagram, TikTok, and YouTube Shorts, plus paid Meta ads and lead forms, built from your interior, exterior, and commercial work so the feed produces booked jobs, not just followers.
- Timeline
- Posting and paid ads can start within days once we have page access and a few job-site clips. A feed that consistently pulls painting leads takes a couple of months of steady before-and-after content and testing.
- Investment
- Management is quoted at the strategy call after we see your trade mix, your service area, and how much footage your crew can capture on the ladder. Meta ad spend is separate and paid straight to Meta.
- What you get
- A painting-specific content plan, before-and-after reel and photo direction, written captions, Facebook and Instagram ad campaigns with lead forms, and monthly reporting on leads and calls, not vanity metrics.
- What's not included
- Google keyword rankings, Google Maps and the 3-pack, and ChatGPT or AI-search visibility live in other silos. If the lead starts in a social feed or ad manager, it lives here; if it starts on Google, it does not.
- Managed how
- In-house, in Orlando, on Facebook, Instagram, and TikTok pages and a Meta ad account you own and can log into. No shared agency account you lose when we part ways.
- Who it's for
- Established painters who post sporadically and see nothing, owners who bought a cheap social package and got vanity likes, and crews sitting on great before-and-after footage nobody is using.
- Who it's not for
- Brand-new painters with no finished jobs to show yet, and owners who want a follower count instead of tracked leads. If your crew can't grab a single clip on site, the feed has nothing to work with.
THE SOCIAL FEED
Social media marketing for painters, measured in booked jobs
A homeowner scrolling Instagram at night is not searching for a painter. Then a before-and-after stops the thumb: a dated, dingy living room in the first frame, a crisp two-tone accent wall and cut-in trim in the second. Now your name is the one they remember when they finally get tired of the color they picked in 2014. Social media marketing for painters is not about being clever online. It is about turning the transformations your crew already does into content that books the next job.
Painting buys on the eye, and it buys slowly. A homeowner does not fill out a form after one post. They watch your exterior repaints, your cabinet refinishes, your commercial repaints for weeks, decide your cut lines are cleaner than the next shop's, and then call or tap the lead form when the peeling gets bad enough. The trade is also seasonal and repeat-heavy: interior work carries the winter, exterior demand spikes when the weather turns, and a satisfied homeowner who saw your feed all year is the one who hands you the whole neighborhood. The footage to feed all of that is already on your phone. Most owners just never turn it into anything.
Most social packages sell calendars and vanity metrics: a set number of posts a month, a like count that climbs, and no line to a single booked job. We run the other math. What did the feed and the ads actually produce in calls and lead forms, which before-and-after made the phone ring, and which posts were noise. Since 2008 we have marketed local-service businesses, so we build the feed around leads, not followers, and tie it to the same reviews and rankings the rest of your shop already runs.
[ 01 ] THE PROBLEM
Why painter social usually flops
Most painters who call us already tried social once. Here is what went wrong.
Color swatches, no job site
The agency posted generic paint-tips graphics and 'color of the year' stock images that could belong to any painter anywhere. Your actual before-and-afters, the stuff homeowners want to see, never made the feed.
Boosted posts, burned budget
Someone hit boost on a random post with no targeting and no lead form. The money reached renters and people three counties over and produced likes, not exterior estimates.
Nowhere for the lead to go
Even when a transformation post landed, there was no lead form, no call-to-action, and no tracking. Interested homeowners had to hunt for your number and most just kept scrolling.
[ 02 ] THE METHOD
What we actually build
Every piece is wired to painting and your job-site reality.
Before-and-after content system
We give your crew a dead-simple shot list so they capture the same-angle before and after on interior, exterior, and cabinet jobs, then we cut them into reels and photo sets that stop the scroll.
Painting-specific posting
Real captions in trade language on Facebook, Instagram, TikTok, and Shorts, built around the interior, exterior, and commercial work homeowners in your area actually want, not color-of-the-year filler.
Facebook and Instagram ads
Meta campaigns targeted to homeowners in your service area, with seasonal angles that lean into exterior season and interior slow months instead of a boost button hit at random.
Lead forms that route
Facebook and Instagram lead forms wired so an interested homeowner requests an estimate in two taps and the lead hits your phone, not a page nobody checks.
Leads-and-calls reporting
Tracking ties the feed and the ads to actual estimate requests and calls. Monthly you see what social produced in real inquiries, not a wall of impressions.
Social reputation
We keep your Facebook and Instagram presence answering comments and messages so a homeowner checking you out on the feed sees a painter who responds, not a ghost town.
[ 03 ] THE DIFFERENCE
Run by the job site, not by a content calendar
Be Seen, Contractors!
Receipts, not like counts
- Content cut from your real before-and-after transformations
- Ads targeted to homeowners in your service area with lead forms
- You own the pages and the account if we part ways
the cheap social package
A calendar and a like count
- Color-of-the-year graphics, no job site
- Boosted posts, no targeting, no lead form
- Their shared account, gone the day you cancel
[ 04 ] DELIVERABLES
What ships with a social engagement
Content plan by trade
A month-by-month plan of the reels, photo sets, and posts that match how homeowners decide which painter to call, weighted to your season.
Crew shot list
A simple, printed guide so your crew captures the same-angle before and after in seconds without slowing the job down.
Before-and-after edits
Interior, exterior, cabinet, and commercial transformations cut into scroll-stopping reels and photo sets for Facebook, Instagram, TikTok, and Shorts.
Written captions
Captions in painting language that give homeowners a reason to save, share, or reach out, not filler hashtags.
Meta ad campaigns
Facebook and Instagram ad campaigns targeted to homeowners in your service area and set to gather real lead data.
Lead-form setup
Facebook and Instagram lead forms wired so estimate requests route straight to your phone or inbox.
Comment and message coverage
Ongoing replies to comments and direct messages so interested homeowners get an answer, not silence.
Monthly leads report
Plain reporting on leads, calls, and lead-form submissions from the feed and ads, not vanity metrics.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Audit
Where your customers actually are, and what a busy owner can realistically sustain.
-
WEEKS 2-3
Setup
Profiles cleaned up, branded, and pointed back at the site that books jobs.
-
MONTH 1
Cadence
A right-sized posting rhythm built from job-site photos, not stock images.
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ONGOING
Manage
Posting, light engagement, and the occasional boosted post that earns its keep.
-
MONTHLY
Report
Reach and, more importantly, the calls and clicks it sent to your site.
[ 06 ] THE HONEST CURVE
What to expect from social
Social is a compounding game, not a slot machine. Posting and ads can start within days, but a feed that consistently pulls painting leads takes a couple of months of steady before-and-after content and testing before it settles.
Days
To first posts and ads
Once we have page access and footage
30-60d
To a working ad cost
As targeting and creative tune to your market
2-3 mo
To a feed that pulls
Steady before-and-afters build trust first
0
Vanity metrics reported
We report leads and calls, not like counts
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions painters ask before they hand us their pages.
01Does social media actually book painting jobs?
It does when it is built for booking, not for likes. Homeowners rarely call after one post; they watch your before-and-afters for weeks, decide your cut lines are cleaner than the next shop's, and reach out when the peeling gets bad enough. The feed that books jobs shows real interior and exterior transformations and gives people a lead form or a phone number to act on. A feed of color swatches and vanity likes books nothing, which is why most cheap packages disappoint.
02What's the difference between organic posts and paid social ads?
Organic posts reach the people already following you and build trust over time for free. Paid ads put your transformations in front of homeowners in your service area who have never heard of you, and can carry a lead form so someone requests an estimate without leaving the feed. Most painters need both: organic to look legit, paid to reach new homeowners. We build and measure them together.
03Who shoots the videos and photos?
Your crew does, and it is easier than it sounds. We hand you a simple shot list so someone grabs the same-angle before and after on the job: the dingy room, the taped-off cut lines, the finished wall. You send us the raw footage and we do the editing, captions, and posting. The best painter content is real work from a phone on the ladder, not a studio production.
04How much does social media management cost for a painter?
There is no flat number. It depends on your trade mix, how many platforms you want covered, how much footage your crew can capture, and whether you are running paid ads. We size it at the strategy call so it fits your market and your goals. If you run Meta ads, that spend is separate and paid straight to Meta; we never mark it up.
05Painting is seasonal. Can social work with that?
Yes, and it should. We lean the feed and the ads into your calendar: exterior transformations and repaint offers when the weather turns, and interior, cabinet, and commercial work through the slow winter months. Steady posting year-round is also what keeps you top of mind with the repeat homeowners and referrals painting runs on, so the phone rings even in the off season.
06I paid for a social package before and saw nothing. Why would this be different?
Most cheap packages sell you a post count and a like count with no line to a booked job. Color-of-the-year graphics, no job-site footage, boosted posts with no targeting, and nowhere for a lead to go. We build around your real transformations, wire lead forms and tracking, and report leads and calls instead of impressions. If the numbers still do not work for your market, we tell you.
07Does this help my Google rankings or Google Maps?
Not directly. Social lives inside the feeds and ad managers of Facebook, Instagram, TikTok, and Shorts. Google keyword rankings, Google Maps and the 3-pack, and AI-search visibility are separate work we handle in other silos. A strong social presence supports your overall reputation, but if your goal is ranking on Google, that is a different lever and we will point you to it.
08Do I own my pages and ad account?
You do. We work inside Facebook, Instagram, and TikTok pages and a Meta ad account in your name, and you keep the login. If we ever part ways, the pages, the content, the followers, and the ad history stay with you. No shared agency account that vanishes the day you cancel.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Local SEO for Painters
The Google Business Profile and map-pack work that wins the local painting calls happening on Google Maps, not in a feed.
→Websites for Painters
The hand-coded, under-two-second painter website your social traffic should land on when a homeowner is ready to call.
→SEO for Painters
Organic Google rankings that catch the homeowners searching for a painter, a different lever from the feed.
BOOK YOUR FREE STRATEGY CALL
See what your transformations could book?
We'll run a free audit of your current social presence and your market and deliver it in 1-3 business days, with an honest read on whether the feed can book jobs for a painting business like yours.