Priced on posts, not estimates
The package promised twelve posts a month and reported a like count. Nobody could tell you whether a single estimate request came from the feed, so you had no idea if it worked.
SOCIAL · FOR FENCING
Social media for fencing companies that books the install
A finished privacy fence is the best ad your company will ever run, and most of it dies on a phone in the truck. Job-site reels, Facebook and Instagram ads, and lead forms wired to real fence and gate work, run by a shop that has marketed local-service businesses since 2008.
THE FEED SPEC
- PlatformsFB, IG, TikTok, Shorts
- ContentFences, gates, before/after
- We measureInstalls, not likes
- MethodSince 2008
Ad spend goes to Meta, not to us. You keep the pages and the login.
- Since 2008
- Job-site content
- Installs not likes
- You own the pages
- Meta ad setup
QUICK FACTS · SOCIAL FOR FENCING COMPANIES
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- Marketing that lives inside the social feed: organic posts and reels on Facebook, Instagram, TikTok, and YouTube Shorts, plus paid Meta ads and lead forms, built from your real fence and gate work so a homeowner staring at a sagging chain-link line or a nosy neighbor already knows who installs a privacy fence right.
- Timeline
- Posting and paid ads can start within days once we have page access and job-site footage. A feed that consistently fills the install calendar takes a couple of months of steady before-and-after content and testing.
- Investment
- Management is quoted at the strategy call after we see your service area, your material mix (wood, vinyl, aluminum, chain-link, ranch rail), and how much footage your crew can capture. Meta ad spend is separate and paid straight to Meta.
- What you get
- A fencing-specific content plan, job-site reel and photo direction, written captions, Facebook and Instagram ad campaigns with lead forms, and monthly reporting on leads and booked estimates, not vanity metrics.
- What's not included
- Google keyword rankings, Google Maps and the 3-pack, and ChatGPT or AI-search visibility live in other silos. If the lead starts in a social feed or ad manager, it lives here; if it starts on Google, it does not.
- Managed how
- In-house, in Orlando, on Facebook, Instagram, and TikTok pages and a Meta ad account you own and can log into. No shared agency account you lose when we part ways.
- Who it's for
- Established fence companies that post a job photo now and then and see nothing, owners who bought a cheap social package and got vanity likes, and crews sitting on privacy-fence and gate footage nobody is using.
- Who it's not for
- Brand-new outfits with no jobs to show yet, and owners who want a follower count instead of tracked estimate requests. If your crew can't grab a single clip of a line going in, the feed has nothing to work with.
THE SOCIAL FEED
Social media marketing for fencing companies, measured in booked installs
Fencing is the rare trade where the finished job sells the next three. A new six-foot privacy fence goes up, and every neighbor on the street sees it, then wants one, then a nosy dog owner two doors down starts pricing out a run for the yard. Your work is the most visible thing on the block. The problem is that the reel of that install is trapped on a phone in the truck, and the neighbors who noticed the fence never see who built it. Social media marketing for fencing companies is not about going viral. It is about turning the privacy fences, aluminum runs, and custom gates your crew already installs into content that reaches the homeowners in your service area who are quietly deciding it is time to fence the yard.
Fence buyers move on a specific set of triggers, and the feed has to speak to all of them. Privacy from a new build going up behind them. A dog they need to keep in the yard. A pool that code now says must be fenced. A property line dispute with a neighbor. A material choice they are agonizing over, wood versus vinyl versus aluminum, and a permit process they do not understand. Every one of those is a reason to save your post and call for an estimate, and every one is a piece of content your job site hands you for free. A before-and-after of a rotted line replaced with vinyl, a gate that finally latches level, a clean install along a surveyed property line: that is what stops the scroll for a homeowner who has been putting the job off.
Most social packages sell a post count and a like count with no line to a single booked estimate. We run the other math. What did the feed and the ads produce in estimate requests and lead forms, which content moved the phone, and which posts were noise. Since 2008 we have marketed local-service businesses, so we build the feed around booked installs, not followers, and tie it to the same reviews and rankings the rest of your shop already runs.
[ 01 ] THE PROBLEM
Why fence-company social usually flops
Most owners who call us already tried social once. Here is what went wrong.
Stock graphics, no job site
The agency posted generic fence tips and motivational quotes that could belong to any company anywhere. Your real privacy-fence and gate installs, the before-and-afters homeowners actually want to see, never made the feed.
Boosted posts, burned budget
Someone hit boost on a random photo with no targeting and no lead form. The money reached renters and people three counties out who will never own a fence, and produced likes, not estimates.
Nowhere for the lead to go
Even when a post landed, there was no lead form, no click-to-call, and no tracking. A homeowner ready to price a privacy fence had to hunt for your number, and most just messaged the next company.
[ 02 ] THE METHOD
What we actually build
Every piece is wired to fencing and how homeowners actually decide who to call for an estimate.
Job-site content system
We give your crew a dead-simple shot list so they capture the privacy fences, aluminum runs, and custom gates worth posting, then we cut them into reels and before-and-after sets that stop the scroll.
Fencing-specific posting
Real captions in trade language on Facebook, Instagram, TikTok, and Shorts, built around the privacy, pet, pool, and property-line reasons homeowners actually fence a yard, not stock quotes.
Facebook and Instagram ads
Meta campaigns targeted to homeowners in your service area, filtered toward property owners rather than renters, with budgets set to gather real data instead of a boost button hit at random.
Lead forms and click-to-call
Facebook and Instagram lead forms and click-to-call wired so a homeowner ready to price a fence reaches you in two taps, not a page nobody checks.
Leads-and-estimates reporting
Tracking ties the feed and the ads to actual estimate requests and lead forms. Monthly you see what social produced in real jobs, not a wall of impressions.
Social reputation
We keep your Facebook and Instagram presence answering comments and messages so a homeowner vetting you before a big install sees a company that responds, not a ghost town.
[ 03 ] THE DIFFERENCE
Run by the job site, not by a content calendar
Be Seen, Contractors!
Receipts, not like counts
- Content cut from your real privacy fences and gate installs
- Ads targeted to homeowners in your service area with lead forms
- You own the pages and the account if we part ways
the cheap social package
A calendar and a like count
- Stock fence tips and quote graphics, no job site
- Boosted posts, no targeting, no lead form
- Their shared account, gone the day you cancel
[ 04 ] DELIVERABLES
What ships with a fencing social engagement
Content plan by trade
A month-by-month plan of the reels, before-and-afters, and posts that match how homeowners decide who to call, built around privacy, pets, pools, and property lines.
Crew shot list
A simple, printed guide so your crew captures the right job-site footage in seconds, from the old line coming out to the finished fence and level gate, without slowing the truck down.
Reels and before-and-afters
Privacy-fence, aluminum, ranch-rail, and gate installs cut into scroll-stopping reels and before-and-after sets for Facebook, Instagram, TikTok, and Shorts.
Written captions
Captions in fencing language that answer the real questions, material choices and permits, and give homeowners a reason to save, share, or request an estimate, not filler hashtags.
Meta ad campaigns
Facebook and Instagram ad campaigns targeted to homeowners in your service area and set to gather real lead data.
Lead-form and call setup
Facebook and Instagram lead forms and click-to-call wired so submissions and estimate calls route straight to your phone.
Comment and message coverage
Ongoing replies to comments and direct messages so a homeowner asking about vinyl versus wood or permit help gets an answer, not silence.
Monthly leads report
Plain reporting on estimate requests, leads, and lead-form submissions from the feed and ads, not vanity metrics.
[ 05 ] THE PROCESS
From plan to booked work.
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WEEK 1
Audit
Where your customers actually are, and what a busy owner can realistically sustain.
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WEEKS 2-3
Setup
Profiles cleaned up, branded, and pointed back at the site that books jobs.
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MONTH 1
Cadence
A right-sized posting rhythm built from job-site photos, not stock images.
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ONGOING
Manage
Posting, light engagement, and the occasional boosted post that earns its keep.
-
MONTHLY
Report
Reach and, more importantly, the calls and clicks it sent to your site.
[ 06 ] THE HONEST CURVE
What to expect from social
Social is a compounding game, not a slot machine. Posting and ads can start within days, but a feed that consistently keeps you top of mind when a neighbor's new fence makes a homeowner want their own takes a couple of months of steady before-and-after content and testing before it settles.
Days
To first posts and ads
Once we have page access and footage
30-60d
To a working ad cost
As targeting and creative tune to your market
2-3 mo
To a feed that feeds the phone
Steady content builds trust before it books
0
Vanity metrics reported
We report leads and estimates, not like counts
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions fence companies ask before they hand us their pages.
01Does social media actually book jobs for fencing companies?
It does when it is built for booking, not for likes. Fencing has an edge most trades do not: every finished fence is a billboard the whole street sees, and social lets that reach spread past the block. Homeowners watch your privacy-fence and gate before-and-afters, decide you do clean work, and request an estimate when the dog, the pool code, or the new build behind them forces the issue. A feed of stock tips and vanity likes books nothing, which is why most cheap packages disappoint.
02What kind of fence content actually works?
Before-and-afters and finished-install reels win, because a fence is a visual product and the transformation sells itself. A rotted chain-link line replaced with clean vinyl, a six-foot privacy fence going up along a surveyed line, a custom gate that finally latches level: those stop the scroll. So does content that answers the questions buyers wrestle with, wood versus vinyl versus aluminum, what a permit involves, how close to the property line you can build. That mix of proof and answers is what turns a scroller into an estimate request.
03Who shoots the videos and photos?
Your crew does, and it is easier than it sounds. We hand you a simple shot list so someone grabs a few clips on site: the old fence coming out, the posts going in, the finished run and the gate swinging level. You send us the raw footage and we do the editing, captions, and posting. The best fence content is real work from a phone on the job, not a studio production.
04How much does social media management cost for a fence company?
There is no flat number. It depends on your service area, how many platforms you want covered, your material mix, how much footage your crew can capture, and whether you are running paid ads. We size it at the strategy call so it fits your market and your goals. If you run Meta ads, that spend is separate and paid straight to Meta; we never mark it up.
05Which platforms should a fence company be on?
For most fence companies, Facebook and Instagram carry the load because that is where local homeowners are, and Facebook groups for a neighborhood or a new development are where fence conversations already happen. Instagram and TikTok reward the strong visual work fencing produces, like a privacy-fence timelapse or a gate reveal. We do not spread you thin across every platform; we pick the few where your service area and your footage actually convert.
06I paid for a social package before and saw nothing. Why would this be different?
Most cheap packages sell you a post count and a like count with no line to a booked estimate. Stock graphics, no job-site footage, boosted posts aimed at renters who will never own a fence, and nowhere for a homeowner to reach you. We build around your real fence and gate work, wire lead forms and click-to-call, and report estimate requests and leads instead of impressions. If the numbers still do not work for your market, we tell you.
07Does this help my Google rankings or Google Maps?
Not directly. Social lives inside the feeds and ad managers of Facebook, Instagram, TikTok, and Shorts. Google keyword rankings, Google Maps and the 3-pack, and AI-search visibility are separate work we handle in other silos. A strong social presence supports your reputation, but if your goal is ranking for fence-company searches on Google, that is a different lever and we will point you to it.
08Do I own my pages and ad account?
You do. We work inside Facebook, Instagram, and TikTok pages and a Meta ad account in your name, and you keep the login. If we ever part ways, the pages, the content, the followers, and the ad history stay with you. No shared agency account that vanishes the day you cancel.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Local SEO for Fencing Companies
Google Business Profile and map-pack work that wins the fence-estimate searches happening on Google Maps, not in a feed.
→Websites for Fencing Companies
The hand-coded, under-two-second site your social traffic should land on when a homeowner is ready to request an estimate.
→SEO for Fencing Companies
Organic Google rankings that catch the homeowners searching for a fence company, a different lever from the feed.
BOOK YOUR FREE STRATEGY CALL
See what your job site could book?
We'll run a free audit of your current social presence and your market and deliver it in 1-3 business days, with an honest read on whether the feed can book installs for a fence company like yours.