Priced on posts, not jobs
The package promised twelve posts a month and reported a like count. Nobody could tell you whether a single panel upgrade or EV install came from the feed, so you had no idea if it worked.
SOCIAL · FOR ELECTRICAL
Social media marketing for electricians that books the panel job
The feed should ring the phone, not pad a like count. Job-site reels of panel upgrades, EV chargers, generators, and safety inspections, plus Facebook and Instagram ads and lead forms, run by a shop that has marketed local-service businesses since 2008.
THE FEED SPEC
- PlatformsFB, IG, TikTok, Shorts
- ContentPanel & EV job sites
- We measureCalls, not likes
- MethodSince 2008
Meta ad spend goes to Meta, not to us. You keep the pages and the login.
- Since 2008
- Job-site content
- Leads not likes
- You own the pages
- Meta ad setup
QUICK FACTS · SOCIAL FOR ELECTRICIANS
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- Marketing that lives inside the social feed for electricians: organic reels and posts on Facebook, Instagram, TikTok, and YouTube Shorts, plus paid Meta ads and lead forms, built from your panel upgrades, EV charger installs, generators, and safety inspections so the feed produces booked jobs, not followers.
- Timeline
- Posting and paid ads can start within days once we have page access and job-site footage. A feed that consistently pulls calls takes a couple of months of steady content and testing.
- Investment
- Management is quoted at the strategy call once we see your service area, how many platforms you want covered, and how much footage your crew can capture on a panel or EV job. Meta ad spend is separate and paid straight to Meta.
- What you get
- A trade-specific content plan, a crew shot list for the panel and EV work, reel and photo edits, written captions, Facebook and Instagram ad campaigns with lead forms, and monthly reporting on leads and calls, not vanity metrics.
- What's not included
- Google keyword rankings, Google Maps and the 3-pack, and ChatGPT or AI-search visibility live in other silos. If the lead starts in a social feed or ad manager, it lives here; if it starts on Google, it does not.
- Managed how
- In-house, in Orlando, on Facebook, Instagram, and TikTok pages and a Meta ad account you own and can log into. No shared agency account you lose the day we part ways.
- Who it's for
- Established electricians who post sporadically and see nothing, owners who bought a cheap social package and got vanity likes, and crews sitting on great panel-swap and EV footage nobody is using.
- Who it's not for
- Brand-new shops with no jobs to show yet, and owners who want a follower count instead of tracked calls. If your crew can't grab a single clip on a panel or generator job, the feed has nothing to work with.
THE SOCIAL FEED
Social media marketing for electricians, measured in booked jobs
A homeowner scrolling Facebook at night is not searching for an electrician. Then a reel stops the thumb: a crowded, scorched panel with a double-tapped breaker, then the same wall with a clean 200-amp service, labeled and torqued. Now your name is the one they remember when their charger trips or the inspector flags the wiring. Social media marketing for electricians is not about being clever online. It is about turning the panel upgrades, EV chargers, generators, and safety inspections your crew already does into content that books the next job.
Electrical is a research-then-call buy, and the feed has to match that. Nobody fills out a form after one post. A homeowner shopping a 240-volt charger for a new EV watches your panel swaps for weeks, decides you actually know amps from volts, and taps the lead form when the car shows up in the driveway. The person whose generator sat dead through the last outage sees your install reels and calls before the next storm. That footage is already on your crew's phones: the tear-out, the fresh service, the charger energizing. Most owners never turn it into anything, or they hand the feed to a franchise-style agency that posts stock safety quotes no local homeowner cares about.
Most social packages sell calendars and vanity metrics: a set number of posts a month, a like count that climbs, and no line to a single booked job. We run the other math. What did the feed and the ads actually produce in calls and lead forms, which panel or EV reel made the phone ring, and which posts were noise. Since 2008 we have marketed local-service businesses, so we build the feed around leads, not followers, and tie it to the same reviews and rankings the rest of your shop already runs.
[ 01 ] THE PROBLEM
Why electrician social usually flops
Most owners who call us already tried social once. Here is what went wrong.
Stock quotes, no panel
The agency posted generic safety tips and motivational graphics that could belong to any business anywhere. Your actual panel swaps and charger installs, the work homeowners want to see, never made the feed.
Boosted posts, burned budget
Someone hit boost on a random post with no targeting and no lead form. The money reached the wrong people three counties away and produced likes, not calls for real electrical work.
Nowhere for the lead to go
Even when an EV-charger post landed, there was no lead form, no call-to-action, and no tracking. Interested homeowners had to hunt for your number and most just kept scrolling.
[ 02 ] THE METHOD
What we actually build
Every piece is wired to electrical work and your job-site reality.
Job-site content system
We give your crew a dead-simple shot list so they capture the panel tear-out, the EV charger energizing, the generator set, and the before-and-after service, then we cut them into reels that stop the scroll.
Trade-specific posting
Real captions in electrical language on Facebook, Instagram, TikTok, and Shorts, built around panel upgrades, EV chargers, generators, and inspections that homeowners in your area actually search out, not stock quotes.
Facebook and Instagram ads
Meta campaigns targeted to your service area and homeowner profile, tuned to the people buying EVs and upgrading old panels, with budgets set to gather real data instead of a boost button hit at random.
Lead forms that route
Facebook and Instagram lead forms wired so a homeowner who needs a panel or charger submits in two taps and the lead hits your phone, not a page nobody checks.
Leads-and-calls reporting
Tracking ties the feed and the ads to actual leads and calls. Monthly you see what social produced in real inquiries for electrical work, not a wall of impressions.
Social reputation
We keep your Facebook and Instagram presence answering comments and messages so a homeowner checking whether you can size their generator sees a shop that responds, not a ghost town.
[ 03 ] THE DIFFERENCE
Run by the job site, not by a content calendar
Be Seen, Contractors!
Receipts, not like counts
- Reels cut from your real panel swaps and EV installs
- Ads targeted to your service area with lead forms
- You own the pages and the account if we part ways
the cheap social package
A calendar and a like count
- Stock safety quotes and generic tips, no job site
- Boosted posts, no targeting, no lead form
- Their shared account, gone the day you cancel
[ 04 ] DELIVERABLES
What ships with a social engagement
Content plan by trade
A month-by-month plan of the reels, photo sets, and posts that match how homeowners decide who to call for a panel upgrade, EV charger, generator, or inspection.
Crew shot list
A simple, printed guide so your crew captures the panel tear-out, charger, and generator footage in seconds without slowing the work down.
Reels and photo edits
Panel swaps, EV installs, and before-and-after services cut into scroll-stopping reels and photo sets for Facebook, Instagram, TikTok, and Shorts.
Written captions
Captions in electrical language that give homeowners a reason to save, share, or reach out, not filler hashtags.
Meta ad campaigns
Facebook and Instagram ad campaigns targeted to your service area and the homeowners buying EVs or upgrading old panels, set to gather real lead data.
Lead-form setup
Facebook and Instagram lead forms wired so panel and charger inquiries route straight to your phone or inbox.
Comment and message coverage
Ongoing replies to comments and direct messages so interested homeowners get an answer on their panel or generator question, not silence.
Monthly leads report
Plain reporting on leads, calls, and lead-form submissions from the feed and ads, not vanity metrics.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Audit
Where your customers actually are, and what a busy owner can realistically sustain.
-
WEEKS 2-3
Setup
Profiles cleaned up, branded, and pointed back at the site that books jobs.
-
MONTH 1
Cadence
A right-sized posting rhythm built from job-site photos, not stock images.
-
ONGOING
Manage
Posting, light engagement, and the occasional boosted post that earns its keep.
-
MONTHLY
Report
Reach and, more importantly, the calls and clicks it sent to your site.
[ 06 ] THE HONEST CURVE
What to expect from social
Social is a compounding game, not a slot machine. Posting and ads can start within days, but a feed that consistently pulls panel and EV calls takes a couple of months of steady job-site content and testing before it settles.
Days
To first posts and ads
Once we have page access and job-site footage
30-60d
To a working ad cost
As targeting and creative tune to your market
2-3 mo
To a feed that pulls
Steady content builds trust before it books
0
Vanity metrics reported
We report leads and calls, not like counts
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions electricians ask before they hand us their pages.
01Does social media actually book jobs for electricians?
It does when it is built for booking, not for likes. Homeowners rarely call after one post; they watch your panel swaps and EV installs for weeks, decide you know the trade, and reach out when the need shows up. The feed that books jobs shows real electrical work: a crowded old panel swapped for a clean 200-amp service, a charger energizing, a generator running through a test, plus a lead form or phone number to act on. A feed of stock safety quotes and vanity likes books nothing, which is why most cheap packages disappoint.
02What's the difference between organic posts and paid social ads?
Organic posts reach the people already following you and build trust over time for free. Paid ads put your panel and EV work in front of homeowners in your service area who have never heard of you, and can carry a lead form so someone submits without leaving the feed. Most electricians need both: organic to look legit, paid to reach new homeowners buying EVs and upgrading old services. We build and measure them together.
03Who shoots the videos and photos?
Your crew does, and it is easier than it sounds. We hand you a simple shot list so someone grabs a few clips on site: the panel before, the fresh service after, the charger energizing. You send us the raw footage and we do the editing, captions, and posting. The best electrician content is real work from a phone on the job, not a studio production.
04How much does social media management cost for an electrician?
There is no flat number. It depends on your service area, how many platforms you want covered, how much footage your crew can capture, and whether you are running paid ads. We size it at the strategy call so it fits your market and your goals. If you run Meta ads, that spend is separate and paid straight to Meta; we never mark it up.
05Which platforms should an electrician be on?
For most electricians, Facebook and Instagram carry the load because that is where local homeowners are. TikTok and YouTube Shorts are worth it because panel swaps and EV installs make strong short video that travels. We do not spread you thin across every platform; we pick the few where your work and your footage actually convert into calls.
06I paid for a social package before and saw nothing. Why would this be different?
Most cheap packages sell you a post count and a like count with no line to a booked job. Stock graphics, no panel footage, boosted posts with no targeting, and nowhere for a lead to go. We build around your real electrical work, wire lead forms and tracking, and report leads and calls instead of impressions. If the numbers still do not work for your market, we tell you.
07Does this help my Google rankings or Google Maps?
Not directly. Social lives inside the feeds and ad managers of Facebook, Instagram, TikTok, and Shorts. Google keyword rankings, Google Maps and the 3-pack, and AI-search visibility are separate work we handle in other silos. A strong social presence supports your overall reputation, but if your goal is ranking on Google for panel upgrades or EV installs, that is a different lever and we will point you to it.
08Do I own my pages and ad account?
You do. We work inside Facebook, Instagram, and TikTok pages and a Meta ad account in your name, and you keep the login. If we ever part ways, the pages, the content, the followers, and the ad history stay with you. No shared agency account that vanishes the day you cancel.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Local SEO for Electricians
Google Business Profile and map-pack work that wins the local panel and EV calls happening on Google Maps, not in a feed.
→Websites for Electricians
The hand-coded, under-two-second site your social traffic should land on when a homeowner is ready to book electrical work.
→SEO for Electricians
Organic Google rankings that catch the homeowners searching for panel upgrades and EV installs, a different lever from the feed.
BOOK YOUR FREE STRATEGY CALL
See what your panel jobs could book?
We'll run a free audit of your current social presence and your market and deliver it in 1-3 business days, with an honest read on whether the feed can book panel, EV, and generator jobs for your shop.