The same kitchen lead, sold to four firms
Marketplaces resell one inquiry to every remodeler who'll pay. You're not buying a project, you're buying a seat at a bidding table with three competitors on the same homeowner.
LEAD GEN · FOR REMODELING
Lead generation for remodelers, projects you own
Exclusive kitchen, bath, and whole-home inquiries on your calendar, not shared design leads three firms bid against each other. A lead system priced against a real project, fed by the channels most agencies skip, run by a shop that has done this for local service since 2008.
THE LEAD SPEC
- Lead typeExclusive, yours only
- Priced againstReal project value
- Bought design leads0
- MethodSince 2008
We build remodeling lead flow into an asset you own. No shared marketplace, no per-lead resale to the two firms bidding next to you.
- Since 2008
- Exclusive remodeling leads
- Kitchen, bath, whole-home
- You own the system
- Cost-per-project math
QUICK FACTS · LEAD GEN FOR REMODELERS
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- A lead system that puts qualified, exclusive remodeling inquiries on your calendar: not shared design-lead requests, but calls and form fills that belong to you, fed by search, maps, and AI-search visibility, priced against what a booked kitchen, bath, or whole-home project is actually worth.
- Timeline
- Owned channels compound: expect real, steady lead flow over 4 to 9 months for competitive remodeling terms as pages rank and the map pack settles. The remodeling sales cycle is long anyway, so early leads mature into signed contracts over the same stretch.
- Investment
- Quoted at the strategy call once we see your service area, whether you run kitchen, bath, whole-home, or design-build, your average project value, and your closing rate. We price against project value, not a flat per-lead fee, so the math works before you spend.
- What you get
- A lead engine on assets you own: the site, the portfolio, the rankings, the profile, and the intake that catches high-intent inquiries. Plus honest reporting on cost per lead and cost per booked project.
- What's not included
- We do not buy or resell shared design leads, and we do not run your in-home consultations or your design proposals. The channel mechanics (ranking, map pack, ad bidding) live in their own silos; here the frame is the lead and its economics.
- Managed how
- In-house, in Orlando, on a site and assets you own and keep. No shared agency account, no design-lead marketplace login you lose the day you cancel.
- Who it's for
- Established remodelers who have bought shared design leads, hated bidding against two other firms on the same homeowner, and want exclusive inquiries feeding a full pipeline of kitchen, bath, and whole-home work.
- Who it's not for
- Brand-new outfits with no portfolio or reviews, and owners chasing the cheapest possible lead regardless of fit. A high-ticket remodel is a trust sale, so if nobody follows up well after the inquiry, no lead system pays off.
BOTTOM OF FUNNEL
Lead generation for remodelers, measured in booked projects
You did not search lead generation for remodelers to read about impressions. You want the outcome: qualified inquiries on the calendar, from homeowners who want a new kitchen, a gut-bath renovation, or a whole-home remodel and are ready to talk to somebody they trust. That is the whole job here. Not traffic, not reach. Projects you can close, priced against what a job is actually worth to you.
Remodeling leads have their own rhythm, and most owners who call us have already learned it the hard way. A homeowner spends weeks scrolling photos, saving ideas, and reading reviews before they ever fill out a form, then they request three or four estimates at once. Shared design-lead platforms sell that single inquiry to every firm in the area, so you spend your consultation time bidding against two competitors on the same job, often on price. High project value cuts both ways: a booked kitchen or whole-home remodel is worth real money, which is exactly why the marketplaces charge so much per lead and why the wrong lead wastes an expensive site visit.
The wedge is where the leads come from. We feed your calendar with channels you own, search rankings, the Google map pack, and the AI-search answers most agencies still ignore, so the inquiry lands on your site and your portfolio instead of a broker's directory. Then we run the economics honestly: what a lead costs, what a booked project costs, and whether the channel earns its keep against your average ticket. Kelly WM has done lead generation for local service since 2008, so we talk cost-per-project, not cost-per-click.
[ 01 ] THE PROBLEM
Why shared design leads leave remodelers burned
Almost every remodeler who calls us has bought leads before. Here is what went wrong.
Expensive site visits on a long cycle
A remodel is a trust sale that takes weeks to close. Shared platforms bill you full price for browsers still saving photos, so you burn consultation time on tire-kickers who never sign.
You rent, you never own
Turn off the design marketplace and the leads stop cold that day. You built nothing. The broker keeps the channel and rents it back to you next season.
No line to a booked project
You knew what leads cost. Nobody could tell you what a booked kitchen or whole-home job cost, so you had no idea which channel fed the pipeline and which just fed the invoice.
[ 02 ] THE METHOD
What an owned remodeling lead system looks like
Every channel feeds inquiries that belong to you and get counted honestly, from a bath refresh to a whole-home build.
Exclusive, not shared
Inquiries come to your site and your phone, sold to nobody else. No bidding table, no arguing over a homeowner three other firms already quoted.
Priced against project value
We size the whole system against your average ticket and closing rate, so a lead only counts if the booked project it produces is worth more than it cost.
Fed by channels you own
Search rankings, the Google map pack, and AI-search answers put your name where homeowners decide, feeding leads you keep instead of renting from a design-lead broker.
Portfolio that pre-sells
Remodeling is bought on proof. Your best kitchen, bath, and whole-home projects front the site so the inquiries you get already trust the work before the first call.
Speed-to-lead intake
A homeowner ready to talk remodel won't wait. We wire click-to-call and click-to-text above the fold on a page loading in under 2 seconds, so the inquiry reaches you first.
Cost-per-project reporting
Tracking ties every inquiry to a channel and every booked project back to its source, so you see what a signed job cost, not a wall of vanity numbers.
[ 03 ] THE DIFFERENCE
Owned remodeling leads, not rented ones
Be Seen, Contractors!
Projects that stay yours
- Exclusive inquiries, sold to nobody else in your service area
- Priced against real project value, reported by cost per booked project
- Built on a site and portfolio you own and keep
the shared design-lead marketplace
Leads you rent and bid for
- One kitchen lead resold to four firms, race to the lowest bid
- Tire-kickers billed at full price through a long trust sale
- Turn it off and the leads stop cold, you own nothing
[ 04 ] DELIVERABLES
What ships with a remodeling lead engagement
Lead-economics workup
We map your average project value, closing rate, and target cost per project, split by kitchen, bath, and whole-home so every channel gets judged against real money.
Channel comparison for remodeling
An honest read on shared design leads, Houzz, LSA, referrals, and organic, with the cost-per-project math for each in your market.
Owned lead-capture site
A hand-coded remodeling site built to convert inquiries, portfolio and phone above the fold, loading in under 2 seconds, and yours to keep.
Organic lead channel
Search rankings for kitchen, bath, and whole-home remodeling terms that feed exclusive inquiries over time and lower your cost per lead as pages compound.
Map-pack lead channel
Google Business Profile and map-pack work aimed at the top 3, where the homeowner planning a remodel picks a firm to call.
AI-search visibility
The channel most agencies skip: showing up in ChatGPT, Perplexity, and AI Overviews when homeowners ask them which remodeler to hire.
Speed-to-lead intake
Click-to-call and click-to-text wired site-wide, plus lead routing so a high-intent remodeling inquiry reaches you before a competitor's estimate does.
Cost-per-project reporting
Tracking and plain monthly reporting on lead volume, cost per lead, and cost per booked project by channel and remodel type.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Funnel Audit
Where your leads come from now, what they cost, and where the pipeline leaks.
-
WEEKS 2-4
Build
Owned channels stood up so you stop renting leads from Angi and the storm chasers.
-
MONTH 1-2
Convert
Speed-to-lead, follow-up, and conversion paths that turn inquiries into jobs.
-
ONGOING
Optimize
We track lead source and cost per booked job, then double down on what works.
-
MONTHLY
Report
Pipeline you own, measured honestly, month over month.
[ 06 ] THE HONEST CURVE
What to expect from owned remodeling lead flow
Owned leads compound, they do not switch on like a design marketplace. Paid can ring the phone in days when you need pipeline now, while the earned channels climb; over months, the owned system lowers your blended cost per project and stops the bidding race over shared leads.
Days
Paid can feed leads
When you need inquiries this week, run alongside the owned build
4-9 mo
Owned channels compound
For competitive remodeling terms, as rankings and the map pack settle
94+
Cluster pages typical
The content footprint that feeds organic remodeling leads over time
0
Shared design leads bought
Every inquiry is exclusive and yours, never resold to the next firm
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions remodelers ask before they change how they buy leads.
01What's the difference between exclusive remodeling leads and shared design leads?
A shared design lead is sold to several remodelers at once, so you're bidding against two or three firms on the same homeowner, often ending up in a race to the lowest price. An exclusive lead comes only to you, from a channel you own. You're not renting a seat at a bidding table, you're getting an inquiry nobody else bought.
02Are shared-lead marketplaces like Houzz or Angi worth it for remodeling?
Sometimes, as a stopgap while you build owned channels, but rarely as your whole strategy. You pay per lead whether it books or not, browsers still saving photos count against you, and the day you stop paying, the leads stop cold. We'll run the cost-per-project on a marketplace for your market and tell you honestly whether it earns its keep against your average ticket.
03How much does lead generation for remodelers cost?
There's no flat per-lead price here, because we price the system against what a booked project is worth to you. We size it at the strategy call once we see your service area, your kitchen-versus-bath-versus-whole-home mix, average project value, and closing rate, so the math works before you spend. What a lead should cost depends entirely on what a remodel earns you and how often you close.
04How is this different from buying leads from Houzz or a design-lead broker?
Those platforms sell you shared leads and keep the channel. You rent access, they resell the same inquiry to the firms bidding next to you, and you own nothing when you leave. We build lead flow into assets you own, your site, your portfolio, your rankings, your profile, so the inquiries come straight to you and keep coming after you stop paying for any single ad.
05Remodeling has a long sales cycle. Does that change how this works?
It does, and we build for it. A homeowner researches for weeks before they inquire and takes more weeks to sign, so we count leads by the project they eventually book, not by same-week conversions. Owned channels suit a long cycle: your portfolio and rankings keep working on a prospect the whole time they're deciding, which is exactly when a broker's lead has already moved on to the next firm.
06How fast will I see leads?
Owned channels compound rather than switch on. For competitive remodeling terms, expect steady flow to build over 4 to 9 months as pages rank and the map pack settles. When you need pipeline sooner, we run paid alongside the owned build so inquiries come in this month while the earned channels climb.
07How do you measure whether the remodeling leads are working?
We tie every inquiry back to the channel that produced it and every booked project back to its source, then report cost per lead and cost per booked project by channel and remodel type. You see which channels feed signed contracts and which just feed the invoice, so budget moves to what closes.
08Do I own the lead system or do you?
You do. The site, the portfolio, the rankings, the profile, and the content all live on assets in your name. If we ever part ways, the lead engine and its history stay with you. That's the whole point of owned remodeling leads over rented ones: no design-marketplace login that vanishes the day you cancel.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Local SEO for Remodelers
Map-pack and Google Business Profile work that wins the near-me remodeling calls you shouldn't have to pay a broker for.
→Websites for Remodelers
The hand-coded remodeling site and portfolio your leads land on, built to convert and loading in under 2 seconds, yours to own.
→SEO for Remodelers
Search rankings for kitchen, bath, and whole-home terms that feed exclusive inquiries and lower your cost per lead as they compound.
BOOK YOUR FREE STRATEGY CALL
Stop renting design leads you have to underbid to win
We'll run a free audit of your remodeling market and your current lead channels and deliver it in 1-3 business days, with honest cost-per-project math before you spend a dollar.