The same lead, five times
Shared-lead resellers sell one homeowner to five installers. You pay to fight four competitors for a buyer who is already sick of calls.
TRADE FOCUS · SOLAR MARKETING
Solar marketing for the long sell
A $25k install is not an impulse buy. We build the rankings, site, and follow-up that stay in front of a homeowner across the 30 to 90 days it takes to say yes.
THE CAMPAIGN SPEC
- Cluster pages94+ typical
- Competitive terms4-9 months
- Bought links0
- MethodSince 2008
No shared leads. No door-knock scripts. Assets you own.
- Since 2008
- Built for the long sell
- Zero bought links
- You own the site
- AI-search visible
QUICK FACTS · SOLAR MARKETING
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- A full marketing program for solar installers: search rankings, a site that answers payback and financing questions, and follow-up that survives a two-month decision.
- Timeline
- Site and content start moving in weeks. Competitive solar terms take 4 to 9 months to hold rankings, because everyone in your metro is bidding on the same homeowner.
- Investment
- Quoted at the strategy call, scoped to your metro, install volume, and how crowded your local solar market is.
- What you get
- A ranking site, a cluster of pages that answer real solar buyer questions (ITC, kWh savings, storage, payback), and the review and follow-up plumbing that decides who gets the deposit.
- What's not included
- We do not resell shared leads, buy links, or run door-knock crews. No paid-ad management unless it is scoped in separately.
- Managed how
- In-house, on a site and content assets you own outright. Cancel and the work stays yours.
- Who it's for
- Established installers doing residential and light-commercial work who want an owned pipeline instead of renting the same lead five installers already bought.
- Who it's not for
- New crews with no install history, or owners who want leads by Friday. This is a build, not a lead faucet.
SOLAR MARKETING
Your pipeline runs hot, then cold. Here is why.
Solar marketing is a different animal from most trades, and generalist agencies never learn the difference. A homeowner does not book a $25k install the way they book a drain snake. They research for weeks, run payback math, compare three or four quotes, read every review twice, and stall over the financing. The federal tax-credit calendar scrambles the whole forecast on top of it. Chase fast clicks and you get tire-kickers who ghost at the financing page.
Then there is the lead problem. Shared-lead resellers sell the same homeowner to five installers, so you are cold-calling a person who already took four calls. Door-knocking burns crews and goodwill. When the pipeline goes quiet, owners buy more shared leads, and the cycle repeats. None of it builds anything you own.
Solar marketing done right treats the long sell as the whole point. We build a site that answers the questions a homeowner actually asks (payback period, kWh savings, ITC timing, battery storage, warranty), rank it for the terms they search while they are deciding, and wire the review and follow-up so you are still in front of them on day 60 when they finally pick an installer. That is the pipeline: yours, owned, and warm.
[ 01 ] THE PROBLEM
What breaks a solar pipeline
Four leaks that keep good installers stuck buying leads.
The two-month decision
A homeowner researches for 30 to 90 days. Marketing built for fast clicks loses them somewhere between the quote and the financing math.
The tax-credit whipsaw
ITC deadlines spike demand, then it drops off a cliff. A pipeline you do not own has no way to smooth that out.
Reviews decide the deposit
Buyers read every review before they wire a deposit. If your review presence is thin or scattered, the installer with cleaner proof wins the deal.
[ 02 ] THE METHOD
What we actually build
A program tuned to how homeowners buy solar, not how they buy a plumber.
Payback-answer pages
Cluster pages that answer the questions homeowners search mid-decision: payback period, kWh savings, ITC eligibility, financing options.
Storage and battery content
Dedicated pages for battery storage and backup, where the upsell lives and where high-intent buyers do their homework.
Metro-level rankings
You rank in the towns you install in, so the homeowner comparing three quotes finds you before the shared-lead reseller does.
Review engine
The review-request and display plumbing that turns finished installs into the proof that closes the next deposit.
Long-sell follow-up
Follow-up wired to survive a 60-day decision, so you are still in the conversation when the homeowner finally chooses.
AI-search visibility
Structured so ChatGPT and Google's AI answers name you when a homeowner asks who installs solar in your area.
[ 03 ] THE DIFFERENCE
Specialist vs. generalist
Be Seen, Contractors!
Built by people who know ITC from kWh
- Content answers payback, financing, and storage questions
- Rankings tuned to your install metros and the long sell
- A site and review presence you own outright
the shared-lead reseller
Rents you the same homeowner five times
- One lead sold to five installers, all calling at once
- No content, no rankings, nothing you keep
- Pipeline dies the day you stop paying per lead
[ 04 ] DELIVERABLES
What lands in your account
Fast-loading solar site
A hand-coded site (no WordPress) that loads in under 2 seconds and answers buyer questions on the first scroll.
Cluster of buyer pages
94+ typical pages covering payback, savings, ITC, storage, financing, and your service towns.
Metro service-area pages
Ranking pages for each town you install in, so local homeowners find you comparing quotes.
Review-request system
The plumbing to turn finished installs into public reviews that close the next deposit.
Long-sell follow-up wiring
Follow-up sequences built to hold a homeowner across a 30-to-90-day decision.
AI-search structure
Schema and content structured so AI answers name your company by name in your area.
Lead capture and routing
Forms and click-to-call wired to your intake, with quote requests routed clean.
Visibility audit
A plain-English read on where you rank now and what it takes to hold competitive solar terms.
[ 05 ] THE PROCESS
From plan to booked work.
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WEEK 1
Discovery
We map your services, service area, current visibility, and revenue goals.
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WEEKS 2-3
Plan
A written plan sized to your market, with the priorities ranked by ROI.
-
MONTH 1-2
Build
We build the foundation, whatever the mix, and you approve the work before it ships.
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ONGOING
Grow
Steady execution, real reporting, and a clear next build list every month.
-
MONTHLY
Report
What we did, what it earned, and what comes next, in plain numbers.
[ 06 ] THE HONEST CURVE
What the timeline really looks like
Solar terms are among the most contested in home services. We will not promise deposits by Friday. Here is the honest curve.
1-3d
Audit delivery
Your visibility read lands in 1 to 3 business days.
30-60d
Content live
The buyer-question cluster starts publishing and indexing.
4-9mo
Competitive terms
The window to rank and hold the terms homeowners search.
0
Bought links
Zero purchased links. Rankings that survive an update.
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions solar owners ask before they sign.
01How is this different from buying shared solar leads?
Shared leads are rented. The reseller sells the same homeowner to five installers, so you fight four competitors for a buyer who is already annoyed. This builds a site and rankings you own, so the homeowner finds you first and calls you directly. Stop paying and the assets stay yours.
02How long until it produces install-ready leads?
The site and content start moving in weeks. Competitive solar rankings take 4 to 9 months to hold, because every installer in your metro is bidding on the same terms. Anyone promising deposits next week is selling you shared leads.
03Do you understand the tax-credit timing and how it moves demand?
Yes. ITC deadlines spike demand and then it drops. We build content that captures buyers researching the credit and follow-up that keeps you in front of homeowners whose decision spans the deadline. An owned pipeline is how you smooth the whipsaw instead of riding it.
04My sales cycle is 30 to 90 days. Does the marketing account for that?
That long sell is the entire point of how we build. The content answers the payback, financing, and storage questions homeowners work through, and the follow-up is wired to survive a two-month decision so you are still in the conversation when they pick an installer.
05Can you help us sell battery storage, not just panels?
Storage is where high-intent buyers do their homework and where the upsell lives, so it gets its own pages. We build content around backup power, battery payback, and storage financing to pull the buyers who are ready to spend more.
06Do you buy links or run door-knocking?
No to both. Zero bought links, ever, because purchased links get sites penalized when the algorithm updates. No door-knock crews either. We build rankings and content that earn attention instead of chasing it.
07Do we own the website and content?
Yes, outright. The site, the pages, and the review assets are yours. Cancel and you keep everything. We manage it in-house, but you own it, which is the opposite of renting leads.
08What does it cost?
It is quoted at the strategy call, scoped to your metro, your install volume, and how crowded your local solar market is. There is no flat price because a single-market installer and a three-metro operation are different builds. The audit that comes first is free.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
SEO for Solar Companies
Rank for the solar terms homeowners search while they compare quotes across a two-month decision.
→Local SEO for Solar Companies
Show up in the map pack and local results for every town your crews install in.
→Websites for Solar Companies
A fast, hand-coded solar site that answers payback and financing questions and books the quote.
BOOK YOUR FREE STRATEGY CALL
See where your solar pipeline leaks?
Get a free visibility audit in 1 to 3 business days: a plain read on where you rank now and what it takes to hold competitive solar terms. No shared leads, no pitch you cannot walk away from.