Under-collecting on every install
Your crew commissions a clean system and never asks. The homeowner is happy, waits for their first low bill, forgets to post, and your review count sits still while a competitor's climbs after every job.
REPUTATION · FOR SOLAR
A homeowner spending twenty grand on solar reads your reviews before they read your quote. Review generation, monitoring, response drafting, and review schema, run together so your rating climbs and the map pack and AI answers cite it when someone asks who to trust with a roof-top array.
We do not buy, gate, or fake reviews. Every star is earned from a real customer whose system got installed.
QUICK FACTS · REPUTATION FOR SOLAR COMPANIES
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
REVIEWS & REPUTATION
Reputation management for solar companies is not a review widget you bolt on once. Solar is a long-consideration, high-ticket buy, so your reputation carries more weight here than in almost any trade. A homeowner spends weeks reading about the federal tax credit, payback math, and battery storage before they ever request a quote, and every step of that research runs past your star rating. If you sit at a 4.5 with 40 reviews next to an installer at a 4.9 with 300, you lose the twenty-thousand-dollar job before your proposal ever gets opened. The decision is about trust as much as watts, and reviews are where trust gets read.
Reviews stopped being a vanity metric years ago. Google reads your rating and your review velocity as inputs to the map pack, so the installer collecting fresh five-stars after every commissioning ranks above the one sitting still. And when a homeowner asks ChatGPT or Google's AI answer "who's the best solar company near me," those engines quote review counts and star averages as evidence. Your reputation is now a ranking signal and a citation source at the same time. Solar sharpens the stakes: the sales cycle is long, so a bad review sits in front of prospects for months, and the money jobs go to the name that looks safest to trust with the roof and the panel loan.
We run it as four moving parts that feed each other: ask every commissioned system for a review the right way, monitor every profile so a fresh one-star never surprises you mid-quarter, draft a reply to each review within hours, and mark the reviews up so search and answer engines can read them. Since 2008 we have watched local reputations rise and crater, so we know what a bad review costs a solar installer and how to earn the stars that outrun it.
[ 01 ] THE PROBLEM
Most owners who call us run clean crews and still lose the quote. Here is where it goes.
Your crew commissions a clean system and never asks. The homeowner is happy, waits for their first low bill, forgets to post, and your review count sits still while a competitor's climbs after every job.
A slow permit, an inspection reschedule, or an array that produced less than the sales rep promised earns a 1-star that sits unanswered. Every prospect reading it mid-research sees an installer who either didn't notice or didn't care.
Google weighs recent reviews. A pile of five-stars from two years ago does not help you when a homeowner is comparing installers today, and the company asking after every commissioning jumps you in the 3-pack.
Your reviews live only on Google. With no review schema on your own site, AI answers and search snippets have nothing to quote when a homeowner asks who to trust with a battery-backed rooftop system.
[ 02 ] THE METHOD
Four parts, wired to your install schedule and your sales cycle.
A text or email ask that fires when a system is commissioned or PTO lands, worded for solar, with the direct Google link so a happy homeowner posts in two taps, not ten.
We watch the profiles that matter so a new review, good or bad, never sits unseen through a long quarter. You hear about the production-dispute 1-star from us, not from a prospect on the fence.
Every review gets a drafted reply in your voice within hours: a real thank-you on the fives, a calm and specific answer on the ones, ready for you to approve between sales calls.
When a rating is bleeding after a rough install stretch, we run the math on how many fresh five-stars it takes to move the average, then build the ask flow to earn them honestly.
We mark your reviews up in code so Google can show star snippets and AI answer engines can quote your rating when a homeowner asks who's best for a solar install.
A review widget on your own site pulling real, current reviews, so the proof that closes a high-ticket install lives next to your savings and payback math where you own it.
[ 03 ] THE DIFFERENCE
[ 04 ] DELIVERABLES
A read on your current rating, review count, velocity, and how you stack against the solar installers taking your quote requests.
A solar-worded text and email ask, timed to commissioning or PTO, with the direct Google review link built in.
Watch set on the profiles that matter so no new review, positive or negative, goes unseen during a long sales quarter.
Drafted reply templates in your voice for five-star, three-star, and one-star situations, tuned to common solar complaints like production and permitting, ready to send.
The honest math and the ask cadence it takes to move a bleeding rating back up while prospects are still deep in their research.
Structured markup on your site so star ratings show in search and get quoted by answer engines.
A widget that displays real, current reviews on a page you own and control, next to your tax-credit, savings, and battery-storage pitch.
Plain reporting on new reviews, star average, response rate, and rating trend, not a vanity dashboard.
[ 05 ] THE PROCESS
WEEK 1
Where you stand on Google, and the review gaps costing you both rankings and calls.
WEEKS 2-3
A review-request system your crews and office actually run, by text and email, no gating.
MONTH 1
Responding to what is there, and a plan for the reviews you have not asked for yet.
ONGOING
A steady flow of real 5-star reviews, not a one-time spike that looks fake.
MONTHLY
Rating, volume, and velocity, and what it is doing to your rankings.
[ 06 ] THE HONEST CURVE
Reviews are earned one system at a time, so this is a standing account, not an overnight fix. Request flows go live in weeks; a rating and volume that outrun your competitor take months of steady asking, which matters because solar's long sales cycle means every prospect reads those stars for weeks before they buy.
To live request flows
Once the ask, timing, and Google link are set
To a visible star lift
Real reviews come one commissioned system at a time
To a drafted response
Every review, good or bad, gets a reply
Fake or gated reviews
Every star earned from a real customer
[ 07 ] STRAIGHT ANSWERS
The questions solar owners ask before they hand us their reputation.
We build a review-ask flow that fires when a system is commissioned or PTO comes through: a short text or email with the direct Google link, worded for solar so a happy homeowner actually posts. It goes out after every install, not just the ones you expect to rate high. Solar reviews often lag because customers want to see their first low bill before they post, so we time the ask to catch that satisfaction, and it works because your customers were already happy, they just never got asked.
Not by magic, and not by faking anything. If a review breaks Google's policy, meaning it is spam, a competitor, or contains banned content, we can flag it for removal, but Google decides and most genuine one-stars stay up. The real fix is a calm, specific public reply plus enough fresh five-stars to move the average. A production or permitting complaint hurts most when it sits unanswered in front of a homeowner who is weeks into researching a twenty-thousand-dollar buy, so we answer it and outrun it.
No, and it is a Google policy violation. Review gating means surveying customers first and only sending the happy ones to Google while steering unhappy ones to a private form. Google prohibits it and can suspend your profile for it, and the FTC has cracked down on it too. We never gate. We ask every customer whose system got installed and earn the rating out in the open, which is also what makes it stick.
There is no flat number worth quoting sight unseen. It depends on your current rating and review count, how many installs you close a month, and how long your sales cycle runs. We size the program at the strategy call so it matches your actual review flow, and we never charge you for reviews we didn't help earn.
Weeks to get the request flow live, months to see the rating and volume move. Reviews come one commissioned system at a time, and solar customers often wait for their first low bill before they post, so a real lift is a matter of months of steady asking, not a switch we flip. Because solar has a long sales cycle, the stars you earn now are what prospects read for weeks while they research their buy.
Yes. Google reads your star average and, importantly, your recent review velocity as inputs to the map pack, so the solar installer collecting fresh reviews outranks the one sitting still. Reviews also feed the AI answer engines that quote star counts when a homeowner asks who's best. The map-pack ranking mechanics themselves are a Local SEO job, but reviews are the fuel, and that is what this program runs.
More than for almost any trade. A homeowner spending twenty thousand dollars on a rooftop array, often on a panel loan, is buying trust as much as equipment, and they read your reviews for weeks to decide if you are the safe choice. A deep, recent, well-answered review history is what wins that install over a cheaper bid with thin proof. That is why we display real reviews right next to your tax-credit, savings, and battery-storage pitch.
You do, always. We work inside a Google Business Profile and a website in your name, and you keep every login. The reviews are your customers' words on your profile. If we ever part ways, your profile, your reviews, and your review history stay with you. Nothing is trapped in an account you cannot reach.
[ 08 ] WHAT COMES NEXT
The rest of the build works alongside this.
The Google Business Profile and map-pack work your fresh reviews are fuel for, so your pin catches homeowners searching for a solar installer.
→The hand-coded solar site your reviews live on, with the widget and schema that let search and AI engines read your stars.
→Organic rankings that put your reviewed, reputable company on the tax-credit, savings, and battery searches homeowners run for weeks before they call.
BOOK YOUR FREE STRATEGY CALL
We'll run a free reputation audit of your rating, review velocity, and the solar installers taking your quote requests, and deliver it in 1-3 business days with an honest recovery plan.