The same lead, sold three times
Marketplaces resell one replacement inquiry to every company that'll pay. You're not buying a job, you're buying a spot in a quote race for a homeowner two other reps are already scheduling.
LEAD GEN · FOR WINDOW & SIDING
Lead generation for window and siding, jobs you own
Exclusive whole-home replacement inquiries on the calendar, not shared leads three companies quote the same week. A lead system priced against a real window or siding job, fed by the channels most agencies skip, run by a shop that has done this for local service since 2008.
THE LEAD SPEC
- Lead typeExclusive, yours only
- Priced againstWhole-home job value
- Bought shared leads0
- MethodSince 2008
We build window and siding lead flow into an asset you own. No shared marketplace, no per-lead resale to the two companies quoting behind you.
- Since 2008
- Exclusive replacement leads
- Priced per job
- You own the system
- Cost-per-job math
QUICK FACTS · LEAD GEN FOR WINDOW AND SIDING COMPANIES
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- A lead system that puts qualified, exclusive replacement inquiries on your calendar: not shared marketplace leads, but calls and form fills that belong to you, fed by search, maps, and AI-search visibility, priced against what a booked window or siding job is actually worth.
- Timeline
- Owned channels compound: expect real, steady lead flow over 4 to 9 months for competitive replacement terms as pages rank and the map pack settles. When you need estimates booked this month, paid runs alongside it.
- Investment
- Quoted at the strategy call once we see your service area, whether you lead with windows, siding, or full-envelope jobs, your average ticket, and your closing rate. We price against job value, not a flat per-lead fee, so the math works before you spend.
- What you get
- A lead engine on assets you own: the site, the rankings, the profile, and the intake that catches replacement calls fast. Plus honest reporting on cost per lead and cost per booked job.
- What's not included
- We do not buy or resell shared home-improvement leads, and we do not run your in-home sales appointments or your financing. The channel mechanics (ranking, map pack, ad bidding) live in their own silos; here the frame is the lead and its economics.
- Managed how
- In-house, in Orlando, on a site and assets you own and keep. No shared agency account, no lead-marketplace login you lose the day you cancel.
- Who it's for
- Established window and siding companies who have bought shared leads, hated the tire-kickers and the three-way quote race, and want exclusive inquiries feeding their own installers on whole-home replacement work.
- Who it's not for
- Brand-new outfits with no reviews or install capacity, and owners chasing the cheapest possible lead regardless of quality. If nobody follows up on a big-ticket replacement inquiry, no lead system pays off.
BOTTOM OF FUNNEL
Lead generation for window and siding companies, measured in booked jobs
You did not search lead generation for window and siding companies to read about impressions. You want the outcome: qualified inquiries on the calendar, from homeowners ready to replace drafty windows or tired siding, feeding your installers and not the two competitors quoting the same house. That is the whole job here. Not traffic, not reach. Replacement jobs you can close, priced against what one is actually worth to you.
Window and siding leads have their own rhythm, and most owners who call us have already learned it the hard way. This is a big-ticket, considered purchase: a homeowner watches the energy bill climb, notices the faded siding on the drive home, and researches for weeks before asking for a single estimate. They read reviews, compare warranties, weigh financing, and get three in-home appointments. Shared-lead platforms bill you for every browser in that long stretch and sell the serious ones to two other companies at the same time, so your rep drives across town to quote a job the homeowner already promised to the truck that called first.
The wedge is where the leads come from. We feed your calendar with channels you own, search rankings, the Google map pack, and the AI-search answers most agencies still ignore, so the inquiry lands on your site instead of a broker's. Then we run the economics honestly: what a lead costs, what a booked window or siding job costs, and whether the channel earns its keep on jobs this size. Kelly WM has done lead generation for local service since 2008, so we talk cost-per-job, not cost-per-click.
[ 01 ] THE PROBLEM
Why shared leads leave window and siding owners burned
Almost every window and siding owner who calls us has bought leads before. Here is what went wrong.
Tire-kickers on a long cycle
Replacement buyers research for weeks, read warranties, and weigh financing before signing. Shared platforms bill you full price for every homeowner still price-shopping who never books an estimate.
You rent, you never own
Turn off the marketplace and the leads stop cold that day. You built nothing. The broker keeps the channel and rents it back to you next season, at a higher price.
No line to a booked job
You knew what leads cost. Nobody could tell you what a booked whole-home replacement cost, so you had no idea which channel fed the installers and which just fed the invoice.
[ 02 ] THE METHOD
What an owned window and siding lead system looks like
Every channel feeds inquiries that belong to you and get counted honestly, windows or siding.
Exclusive, not shared
Inquiries come to your site and your phone, sold to nobody else. No three-way quote race, no arguing over a homeowner two other companies already scheduled to visit.
Priced against job value
We size the whole system against your average ticket and closing rate, so a lead only counts if the booked window or siding job it produces is worth more than it cost.
Fed by channels you own
Search rankings, the Google map pack, and AI-search answers put your name where homeowners research energy-efficient windows and replacement siding, feeding leads you keep instead of renting from a broker.
Speed-to-lead intake
A replacement buyer requests estimates from several companies at once. We wire click-to-call and click-to-text above the fold on a page loading in under 2 seconds, so your rep books the appointment first.
Windows and siding, both counted
We run the cost-per-job on window-replacement demand and siding or full-envelope demand separately, so a slow month in one doesn't hide which spend actually works.
Cost-per-job reporting
Tracking ties every inquiry to a channel and every booked job back to its source, so you see what a whole-home replacement cost, not a wall of vanity numbers.
[ 03 ] THE DIFFERENCE
Owned window and siding leads, not rented ones
Be Seen, Contractors!
Jobs that stay yours
- Exclusive inquiries, sold to nobody else quoting the same house
- Priced against real job value, reported by cost per booked job
- Built on a site and assets you own and keep past the contract
the shared home-improvement marketplace
Leads you rent and race for
- One replacement lead resold to three companies, call first or lose
- Tire-kickers billed at full price through a long consideration cycle
- Turn it off and the leads stop cold, you own nothing
[ 04 ] DELIVERABLES
What ships with a window and siding lead engagement
Lead-economics workup
We map your average ticket, closing rate, and target cost per job, split by window and siding so every channel gets judged against real money.
Channel comparison for replacements
An honest read on shared leads, LSA, referrals, and organic, with the cost-per-job math for each in your replacement market.
Owned lead-capture site
A hand-coded window and siding site built to convert inquiries, phone and estimate request above the fold, loading in under 2 seconds, and yours to keep.
Organic lead channel
Search rankings for energy-efficient window and replacement siding terms that feed exclusive inquiries over time and lower your cost per lead as pages compound.
Map-pack lead channel
Google Business Profile and map-pack work aimed at the top 3, where the homeowner ready for an estimate picks a company to call.
AI-search visibility
The channel most agencies skip: showing up in ChatGPT, Perplexity, and AI Overviews when homeowners ask them who to hire for window or siding replacement.
Speed-to-lead intake
Click-to-call, click-to-text, and estimate-request routing wired site-wide, so a replacement inquiry reaches you before the two companies quoting behind you.
Cost-per-job reporting
Tracking and plain monthly reporting on lead volume, cost per lead, and cost per booked job by channel, windows and siding.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Funnel Audit
Where your leads come from now, what they cost, and where the pipeline leaks.
-
WEEKS 2-4
Build
Owned channels stood up so you stop renting leads from Angi and the storm chasers.
-
MONTH 1-2
Convert
Speed-to-lead, follow-up, and conversion paths that turn inquiries into jobs.
-
ONGOING
Optimize
We track lead source and cost per booked job, then double down on what works.
-
MONTHLY
Report
Pipeline you own, measured honestly, month over month.
[ 06 ] THE HONEST CURVE
What to expect from owned window and siding lead flow
Owned leads compound, they do not switch on like a marketplace subscription. Paid can ring the phone in days when you need estimates booked this month, while the earned channels climb; over months, the owned system lowers your blended cost per job and stops the three-way quote race over shared leads.
Days
Paid can feed leads
When you need estimates booked this month, run alongside the owned build
4-9 mo
Owned channels compound
For competitive replacement terms, as rankings and the map pack settle
94+
Cluster pages typical
The content footprint that feeds organic window and siding leads over time
0
Shared leads bought
Every inquiry is exclusive and yours, never resold to the next company
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions window and siding owners ask before they change how they buy leads.
01What's the difference between exclusive window and siding leads and shared leads?
A shared lead is sold to several companies at once, so you're racing to call and schedule before the other two reps do, often quoting a homeowner who already booked an appointment with whoever phoned first. An exclusive lead comes only to you, from a channel you own. You're not renting a spot in a quote line, you're getting an inquiry nobody else bought.
02Are shared-lead marketplaces worth it for window and siding companies?
Sometimes, as a stopgap while you build owned channels, but rarely as your whole strategy. You pay per lead whether it books or not, price-shoppers on a long consideration cycle count against you, and the day you stop paying, the leads stop cold. We'll run the cost-per-job on a marketplace for your market and tell you honestly whether it earns its keep on jobs this size.
03How much does lead generation for window and siding companies cost?
There's no flat per-lead price here, because we price the system against what a booked replacement job is worth to you. We size it at the strategy call once we see your service area, your window-versus-siding mix, average ticket, and closing rate, so the math works before you spend. What a lead should cost depends entirely on what a whole-home replacement earns you and how often you close.
04How is this different from buying leads from Angi or a home-improvement broker?
Those platforms sell you shared leads and keep the channel. You rent access, they resell the same inquiry to the two companies quoting behind you, and you own nothing when you leave. We build lead flow into assets you own, your site, your rankings, your profile, so the inquiries come straight to you and keep coming after you stop paying for any single ad.
05Window and siding are big-ticket jobs with a long sales cycle. Does that change anything?
It's exactly why owned channels fit this trade. Homeowners research replacement windows and siding for weeks, comparing warranties, energy ratings, and financing before they ask for an estimate. Owned search, map-pack, and AI-search visibility put your name in front of them through that whole consideration window, so you're the company they already trust when they finally request the quote, not a stranger who bought their info.
06How fast will I see leads?
Owned channels compound rather than switch on. For competitive replacement terms, expect steady flow to build over 4 to 9 months as pages rank and the map pack settles. When you need estimates booked sooner, we run paid alongside the owned build so the phone rings this month while the earned channels climb.
07How do you measure whether the window and siding leads are working?
We tie every inquiry back to the channel that produced it and every booked job back to its source, then report cost per lead and cost per booked job by channel, split windows and siding. You see which channels feed real installs and which just feed the invoice, so budget moves to what closes.
08Do I own the lead system or do you?
You do. The site, the rankings, the profile, and the content all live on assets in your name. If we ever part ways, the lead engine and its history stay with you. That's the whole point of owned window and siding leads over rented ones: no marketplace login that vanishes the day you cancel.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Local SEO for Window and Siding Companies
Map-pack and Google Business Profile work that wins the near-me replacement calls you shouldn't have to pay a broker for.
→Websites for Window and Siding Companies
The hand-coded window and siding site your leads land on, built to convert and loading in under 2 seconds, yours to own.
→SEO for Window and Siding Companies
Search rankings for energy-efficient window and replacement siding terms that feed exclusive inquiries and lower your cost per lead as they compound.
BOOK YOUR FREE STRATEGY CALL
Stop renting replacement leads two other companies already quote
We'll run a free audit of your window and siding market and your current lead channels and deliver it in 1-3 business days, with honest cost-per-job math before you spend a dollar.