The same homeowner, sold six times
Marketplaces resell one solar inquiry to every company that will pay. You are not buying an install, you are buying a spot in a dialing race for a homeowner already fielding five other calls.
LEAD GEN · FOR SOLAR
Lead generation for solar companies, installs you own
Exclusive solar inquiries on the calendar, not aged shared leads six closers are already calling. A lead system priced against a real install, fed by the channels most agencies skip, run by a shop that has done this for local service since 2008.
THE LEAD SPEC
- Lead typeExclusive, yours only
- Priced againstReal install value
- Bought shared leads0
- MethodSince 2008
We build solar lead flow into an asset you own. No shared marketplace, no aged list resold to the three closers dialing behind you.
- Since 2008
- Exclusive solar leads
- Long-cycle nurtured
- You own the system
- Cost-per-install math
QUICK FACTS · LEAD GEN FOR SOLAR COMPANIES
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- A lead system that puts qualified, exclusive solar inquiries on your calendar: not shared or aged leads six companies are calling, but form fills and calls that belong to you, fed by search, maps, and AI-search visibility, priced against what a booked install is actually worth.
- Timeline
- Owned channels compound: expect real, steady lead flow over 4 to 9 months for competitive solar terms as pages rank and the map pack settles. When a tax-credit deadline is bearing down and you need appointments now, paid runs alongside it.
- Investment
- Quoted at the strategy call once we see your service area, average system size and ticket, your setter-to-close rate, and how long your sales cycle runs. We price against install value, not a flat per-lead fee, so the math works before you spend.
- What you get
- A lead engine on assets you own: the site, the rankings, the profile, and the intake that catches the inquiry the moment a homeowner is ready. Plus honest reporting on cost per lead and cost per booked install.
- What's not included
- We do not buy or resell shared or aged solar leads, and we do not run your sales calls, your proposals, or your financing desk. The channel mechanics (ranking, map pack, ad bidding) live in their own silos; here the frame is the lead and its economics.
- Managed how
- In-house, in Orlando, on a site and assets you own and keep. No shared agency account, no lead-broker login you lose the day you cancel.
- Who it's for
- Established solar installers who have bought shared or aged leads, hated the tire-kickers and the fight over the same homeowner, and want exclusive inquiries feeding their own setters and crews.
- Who it's not for
- Brand-new outfits with no reviews or install capacity, and owners chasing the cheapest possible lead regardless of quality. If nobody nurtures a homeowner through a months-long decision, no lead system pays off.
BOTTOM OF FUNNEL
Lead generation for solar companies, measured in booked installs
You did not search lead generation for solar companies to read about impressions. You want the outcome: qualified inquiries on the calendar, from homeowners who have looked at their power bill, done the math on the federal credit, and are ready to talk about panels and battery storage. That is the whole job here. Not traffic, not reach. Installs you can close, priced against what a system is actually worth to you.
Solar leads have their own rhythm, and most owners who call us have already learned it the hard way. This is a considered purchase: a homeowner weighs the up-front cost against decades of energy savings, chases the tax credit, reads about batteries and net metering, and takes weeks or months before signing. Shared-lead platforms bill you for every one of those slow browsers, then resell the same inquiry to five other companies and hand you a race to dial first. Aged leads are worse: a name that has been called by six closers already and is done answering the phone.
The wedge is where the leads come from. We feed your calendar with channels you own, search rankings, the Google map pack, and the AI-search answers most agencies still ignore, so the inquiry lands on your site instead of a broker's list. Then we run the economics honestly: what a lead costs, what a booked install costs, and whether the channel earns its keep across a long consideration cycle and the deadline spikes. Kelly WM has done lead generation for local service since 2008, so we talk cost-per-install, not cost-per-click.
[ 01 ] THE PROBLEM
Why shared and aged solar leads leave installers burned
Almost every solar owner who calls us has bought leads before. Here is what went wrong.
Tire-kickers on a long cycle
Solar decisions run weeks to months: bill review, credit math, roof and shade check, financing. Shared platforms bill you full price for every browser who never qualifies or signs.
Aged leads nobody answers
A discounted aged lead is a name six closers already worked and burned out. It is cheap because it is done, and it teaches your setters to hate the phone.
No line to a booked install
You knew what leads cost. Nobody could tell you what a booked install cost, so you had no idea which channel fed the crews and which just fed the invoice through the slow months.
[ 02 ] THE METHOD
What an owned solar lead system looks like
Every channel feeds inquiries that belong to you and get counted honestly, from first click to signed contract.
Exclusive, not shared
Inquiries come to your site and your phone, sold to nobody else. No dialing race, no arguing over a homeowner five other companies already called this week.
Priced against install value
We size the whole system against your average ticket and close rate, so a lead only counts if the booked install it produces is worth more than it cost.
Fed by channels you own
Search rankings, the Google map pack, and AI-search answers put your name where homeowners research the credit and compare battery options, feeding leads you keep instead of renting.
Built for a long decision
Solar buyers take months. We capture the early researcher and stay in front of them through the tax-credit math and the battery question, so you own the relationship start to finish.
Deadline demand, caught in time
When a tax-credit deadline spikes urgency, paid runs alongside the owned build so appointments book this week while the earned channels keep climbing.
Cost-per-install reporting
Tracking ties every inquiry to a channel and every signed install back to its source, so you see what a job cost, not a wall of vanity numbers.
[ 03 ] THE DIFFERENCE
Owned solar leads, not rented ones
Be Seen, Contractors!
Installs that stay yours
- Exclusive inquiries, sold to nobody else on the block
- Priced against real install value, reported by cost per booked install
- Built on a site and assets you own and keep past deadline season
the shared solar-lead marketplace
Leads you rent and race for
- One homeowner resold to six companies, dial first or lose
- Tire-kickers and unqualified browsers billed at full price
- Turn it off and the leads stop cold, you own nothing
[ 04 ] DELIVERABLES
What ships with a solar lead engagement
Lead-economics workup
We map your average system size, ticket, and close rate against a target cost per install, so every channel gets judged against real money.
Channel comparison for solar
An honest read on shared and aged leads, LSA, referrals, and organic, with the cost-per-install math for each in your market.
Owned lead-capture site
A hand-coded solar site built to convert inquiries, savings and credit info up front, phone above the fold, loading in under 2 seconds, and yours to keep.
Organic lead channel
Search rankings for solar-cost, tax-credit, and battery-storage terms that feed exclusive inquiries over time and lower your cost per lead as pages compound.
Map-pack lead channel
Google Business Profile and map-pack work aimed at the top 3, where the homeowner ready to book picks a solar company to call.
AI-search visibility
The channel most agencies skip: showing up in ChatGPT, Perplexity, and AI Overviews when homeowners ask them whether solar and batteries are worth it and who to hire.
Speed-to-lead intake
Click-to-call and click-to-text wired site-wide, plus lead routing so a ready inquiry reaches your setters before the company behind you dials.
Cost-per-install reporting
Tracking and plain monthly reporting on lead volume, cost per lead, and cost per booked install by channel.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Funnel Audit
Where your leads come from now, what they cost, and where the pipeline leaks.
-
WEEKS 2-4
Build
Owned channels stood up so you stop renting leads from Angi and the storm chasers.
-
MONTH 1-2
Convert
Speed-to-lead, follow-up, and conversion paths that turn inquiries into jobs.
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ONGOING
Optimize
We track lead source and cost per booked job, then double down on what works.
-
MONTHLY
Report
Pipeline you own, measured honestly, month over month.
[ 06 ] THE HONEST CURVE
What to expect from owned solar lead flow
Owned leads compound, they do not switch on like a lead marketplace. Paid can book appointments in days when a deadline hits, while the earned channels climb; over months, the owned system lowers your blended cost per install and stops the dialing race over shared leads.
Days
Paid can feed appointments
When a tax-credit deadline hits and you need calls this week, run alongside the owned build
4-9 mo
Owned channels compound
For competitive solar terms, as rankings and the map pack settle
94+
Cluster pages typical
The content footprint that feeds organic solar leads over a long buying cycle
0
Shared leads bought
Every inquiry is exclusive and yours, never resold to the next company
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions solar owners ask before they change how they buy leads.
01What's the difference between exclusive solar leads and shared leads?
A shared lead is sold to several solar companies at once, so you are racing to dial before the other five do, often calling a homeowner who is already annoyed by the volume. An exclusive lead comes only to you, from a channel you own. You are not renting a spot in a dialing line, you are getting an inquiry nobody else bought.
02Are shared or aged lead marketplaces worth it for solar?
Sometimes, as a stopgap while you build owned channels, but rarely as your whole strategy. You pay per lead whether it books or not, unqualified browsers on a long cycle count against you, aged leads are burned before you dial, and the day you stop paying, the leads stop cold. We will run the cost-per-install on a marketplace for your market and tell you honestly whether it earns its keep.
03How much does lead generation for solar companies cost?
There is no flat per-lead price here, because we price the system against what a booked install is worth to you. We size it at the strategy call once we see your service area, average system size and ticket, close rate, and sales-cycle length, so the math works before you spend. What a lead should cost depends entirely on what an install earns you and how often you close.
04How is this different from buying leads from a solar lead broker?
Those platforms sell you shared or aged leads and keep the channel. You rent access, they resell the same inquiry to the companies behind you, and you own nothing when you leave. We build lead flow into assets you own, your site, your rankings, your profile, so the inquiries come straight to you and keep coming after you stop paying for any single ad.
05Solar is a long, considered purchase. Does owned lead gen handle that?
That is exactly what it is built for. A homeowner researches the credit, weighs energy savings, and asks about battery storage over weeks or months. Owned channels put your name in front of that research the whole way through, so you capture the early inquiry and still own the relationship when they are ready to sign, instead of buying a name a broker already sold.
06What happens when a tax-credit deadline spikes demand?
Owned channels compound and keep feeding steady inquiries, but when a deadline pulls urgency forward and you need appointments this week, we run paid alongside the owned build so the phone rings now while the earned channels keep climbing. You get the deadline surge without becoming dependent on a lead broker to catch it.
07How do you measure whether the solar leads are working?
We tie every inquiry back to the channel that produced it and every booked install back to its source, then report cost per lead and cost per booked install by channel. You see which channels feed real installs and which just feed the invoice, so budget moves to what closes.
08Do I own the lead system or do you?
You do. The site, the rankings, the profile, and the content all live on assets in your name. If we ever part ways, the lead engine and its history stay with you. That is the whole point of owned solar leads over rented ones: no lead-broker login that vanishes the day you cancel.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Local SEO for Solar Companies
Map-pack and Google Business Profile work that wins the near-me solar calls you shouldn't have to pay a broker for.
→Websites for Solar Companies
The hand-coded solar site your leads land on, built to convert and loading in under 2 seconds, yours to own.
→SEO for Solar Companies
Search rankings for solar-cost, tax-credit, and battery terms that feed exclusive inquiries and lower your cost per lead as they compound.
BOOK YOUR FREE STRATEGY CALL
Stop renting solar leads six closers already worked
We'll run a free audit of your solar market and your current lead channels and deliver it in 1-3 business days, with honest cost-per-install math before you spend a dollar.