The same hail lead, sold five times
After a storm, marketplaces resell one inquiry to every roofer who'll pay. You're not buying a roof, you're buying a spot in a door-knock race up the same street.
LEAD GEN · FOR ROOFING
Lead generation for roofers, roofs you own
Exclusive roofing inquiries on the calendar, not shared storm leads five crews chase up the same street. A lead system priced against a real roof, fed by the channels most agencies skip, run by a shop that has done this for local service since 2008.
THE LEAD SPEC
- Lead typeExclusive, yours only
- Priced againstReal roof value
- Bought storm leads0
- MethodSince 2008
We build roofing lead flow into an asset you own. No shared marketplace, no per-lead resale to the truck behind you.
- Since 2008
- Exclusive roofing leads
- Storm and retail
- You own the system
- Cost-per-roof math
QUICK FACTS · LEAD GEN FOR ROOFERS
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- A lead system that puts qualified, exclusive roofing inquiries on your calendar: not shared storm-chase leads, but calls and form fills that belong to you, fed by search, maps, and AI-search visibility, priced against what a booked roof is actually worth.
- Timeline
- Owned channels compound: expect real, steady lead flow over 4 to 9 months for competitive roofing terms as pages rank and the map pack settles. When a storm hits and you need calls this week, paid runs alongside it.
- Investment
- Quoted at the strategy call once we see your service area, whether you run storm, retail, or both, your average ticket, and your closing rate. We price against roof value, not a flat per-lead fee, so the math works before you spend.
- What you get
- A lead engine on assets you own: the site, the rankings, the profile, and the intake that catches storm calls fast. Plus honest reporting on cost per lead and cost per booked roof.
- What's not included
- We do not buy or resell shared storm leads, and we do not run your sales calls or your insurance supplements. The channel mechanics (ranking, map pack, ad bidding) live in their own silos; here the frame is the lead and its economics.
- Managed how
- In-house, in Orlando, on a site and assets you own and keep. No shared agency account, no storm-lead marketplace login you lose the day you cancel.
- Who it's for
- Established roofers who have bought shared storm leads, hated the door-knock race and the tire-kickers, and want exclusive inquiries feeding their own crews on both insurance and retail work.
- Who it's not for
- Brand-new outfits with no reviews or crew capacity, and owners chasing the cheapest possible storm lead regardless of quality. If nobody works the phone after the hail, no lead system pays off.
BOTTOM OF FUNNEL
Lead generation for roofers, measured in booked roofs
You did not search lead generation for roofers to read about impressions. You want the outcome: qualified inquiries on the calendar, from homeowners with a leak or hail damage who are ready to hire, feeding your crews and not five other trucks canvassing the same subdivision. That is the whole job here. Not traffic, not reach. Roofs you can close, priced against what a job is actually worth to you.
Roofing leads have their own rhythm, and most owners who call us have already learned it the hard way. After a storm, every marketplace floods the same neighborhood with the same lead sold four times over, and the roofer who door-knocks fastest wins the argument, not the work. Between storms, retail replacement and repair demand runs steadier but hides behind long sales cycles: a homeowner researches for weeks, gets three bids, and waits on the insurance adjuster before anyone signs. Shared-lead platforms bill you for every tire-kicker in that stretch and hand you the fight over the rest.
The wedge is where the leads come from. We feed your calendar with channels you own, search rankings, the Google map pack, and the AI-search answers most agencies still ignore, so the inquiry lands on your site instead of a broker's. Then we run the economics honestly: what a lead costs, what a booked roof costs, and whether the channel earns its keep across both storm surges and the retail off-season. Kelly WM has done lead generation for local service since 2008, so we talk cost-per-roof, not cost-per-click.
[ 01 ] THE PROBLEM
Why shared storm leads leave roofers burned
Almost every roofer who calls us has bought leads before. Here is what went wrong.
Tire-kickers on a long cycle
Roofing sales cycles run weeks: research, three bids, wait on the adjuster. Shared platforms bill you full price for every browser who never files a claim or signs.
You rent, you never own
Turn off the storm marketplace and the leads stop cold that day. You built nothing. The broker keeps the channel and rents it back to you next hail season.
No line to a booked roof
You knew what leads cost. Nobody could tell you what a booked roof cost, so you had no idea which channel fed the crews and which just fed the invoice between storms.
[ 02 ] THE METHOD
What an owned roofing lead system looks like
Every channel feeds inquiries that belong to you and get counted honestly, storm or retail.
Exclusive, not shared
Inquiries come to your site and your phone, sold to nobody else. No door-knock race, no arguing over a homeowner four crews already hit after the hail.
Priced against roof value
We size the whole system against your average ticket and closing rate, so a lead only counts if the booked roof it produces is worth more than it cost.
Fed by channels you own
Search rankings, the Google map pack, and AI-search answers put your name where homeowners decide, feeding leads you keep instead of renting from a storm broker.
Speed-to-lead intake
A leaking roof is an emergency call. We wire click-to-call and click-to-text above the fold on a page loading in under 2 seconds, so the storm inquiry reaches you first.
Storm and retail, both counted
We run the cost-per-roof on your storm channels and your steady retail replacement demand separately, so the off-season doesn't hide which spend actually works.
Cost-per-roof reporting
Tracking ties every inquiry to a channel and every booked roof back to its source, so you see what a job cost, not a wall of vanity numbers.
[ 03 ] THE DIFFERENCE
Owned roofing leads, not rented ones
Be Seen, Contractors!
Roofs that stay yours
- Exclusive inquiries, sold to nobody else on the street
- Priced against real roof value, reported by cost per booked roof
- Built on a site and assets you own and keep past storm season
the shared storm-lead marketplace
Leads you rent and race for
- One hail lead resold to four roofers, door-knock first or lose
- Tire-kickers billed at full price through a long sales cycle
- Turn it off after the season and the leads stop cold, you own nothing
[ 04 ] DELIVERABLES
What ships with a roofing lead engagement
Lead-economics workup
We map your average ticket, closing rate, and target cost per roof, split by storm and retail so every channel gets judged against real money.
Channel comparison for roofing
An honest read on shared storm leads, LSA, referrals, and organic, with the cost-per-roof math for each in your storm market.
Owned lead-capture site
A hand-coded roofing site built to convert inquiries, phone above the fold, loading in under 2 seconds, and yours to keep.
Organic lead channel
Search rankings for storm-damage and roof-replacement terms that feed exclusive inquiries over time and lower your cost per lead as pages compound.
Map-pack lead channel
Google Business Profile and map-pack work aimed at the top 3, where the homeowner with a leak picks a roofer to call.
AI-search visibility
The channel most agencies skip: showing up in ChatGPT, Perplexity, and AI Overviews when homeowners ask them who to hire for storm or roof work.
Speed-to-lead intake
Click-to-call and click-to-text wired site-wide, plus lead routing so a storm inquiry reaches you before the truck behind you knocks the door.
Cost-per-roof reporting
Tracking and plain monthly reporting on lead volume, cost per lead, and cost per booked roof by channel, storm and retail.
[ 05 ] THE PROCESS
From plan to booked work.
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WEEK 1
Funnel Audit
Where your leads come from now, what they cost, and where the pipeline leaks.
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WEEKS 2-4
Build
Owned channels stood up so you stop renting leads from Angi and the storm chasers.
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MONTH 1-2
Convert
Speed-to-lead, follow-up, and conversion paths that turn inquiries into jobs.
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ONGOING
Optimize
We track lead source and cost per booked job, then double down on what works.
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MONTHLY
Report
Pipeline you own, measured honestly, month over month.
[ 06 ] THE HONEST CURVE
What to expect from owned roofing lead flow
Owned leads compound, they do not switch on like a storm marketplace. Paid can ring the phone in days when hail hits, while the earned channels climb; over months, the owned system lowers your blended cost per roof and stops the door-knock race over shared leads.
Days
Paid can feed storm leads
When hail hits and you need calls this week, run alongside the owned build
4-9 mo
Owned channels compound
For competitive roofing terms, as rankings and the map pack settle
94+
Cluster pages typical
The content footprint that feeds organic roofing leads over time
0
Shared storm leads bought
Every inquiry is exclusive and yours, never resold to the next roofer
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions roofers ask before they change how they buy leads.
01What's the difference between exclusive roofing leads and shared storm leads?
A shared storm lead is sold to several roofers at once, so you're racing to door-knock before the other four crews do, often arguing over a homeowner who's already been hit three times. An exclusive lead comes only to you, from a channel you own. You're not renting a spot in a canvassing line, you're getting an inquiry nobody else bought.
02Are shared-lead marketplaces worth it for roofing?
Sometimes, as a stopgap right after a storm or while you build owned channels, but rarely as your whole strategy. You pay per lead whether it books or not, tire-kickers on a long sales cycle count against you, and the day you stop paying, the leads stop cold. We'll run the cost-per-roof on a marketplace for your market and tell you honestly whether it earns its keep.
03How much does lead generation for roofers cost?
There's no flat per-lead price here, because we price the system against what a booked roof is worth to you. We size it at the strategy call once we see your service area, storm-versus-retail mix, average ticket, and closing rate, so the math works before you spend. What a lead should cost depends entirely on what a roof earns you and how often you close.
04How is this different from buying leads from Angi or a storm-lead broker?
Those platforms sell you shared leads and keep the channel. You rent access, they resell the same inquiry to the truck behind you, and you own nothing when you leave. We build lead flow into assets you own, your site, your rankings, your profile, so the inquiries come straight to you and keep coming between storms after you stop paying for any single ad.
05Does this only work during storm season?
No. Storm surges spike demand and paid can catch that phone this week, but the owned channels also feed steady retail replacement and repair leads year-round. We build for both so the off-season isn't dead: organic and map-pack work keeps qualified roof inquiries coming when the weather's calm.
06How fast will I see leads?
Owned channels compound rather than switch on. For competitive roofing terms, expect steady flow to build over 4 to 9 months as pages rank and the map pack settles. When a storm hits or you need calls sooner, we run paid alongside the owned build so the phone rings this week while the earned channels climb.
07How do you measure whether the roofing leads are working?
We tie every inquiry back to the channel that produced it and every booked roof back to its source, then report cost per lead and cost per booked roof by channel, split storm and retail. You see which channels feed real work and which just feed the invoice, so budget moves to what closes.
08Do I own the lead system or do you?
You do. The site, the rankings, the profile, and the content all live on assets in your name. If we ever part ways, the lead engine and its history stay with you. That's the whole point of owned roofing leads over rented ones: no storm-marketplace login that vanishes the day you cancel.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Local SEO for Roofers
Map-pack and Google Business Profile work that wins the near-me roofing calls you shouldn't have to pay a broker for.
→Websites for Roofers
The hand-coded roofing site your leads land on, built to convert and loading in under 2 seconds, yours to own.
→SEO for Roofers
Search rankings for storm and replacement terms that feed exclusive inquiries and lower your cost per lead as they compound.
BOOK YOUR FREE STRATEGY CALL
Stop renting storm leads you have to chase up the street
We'll run a free audit of your roofing market and your current lead channels and deliver it in 1-3 business days, with honest cost-per-roof math before you spend a dollar.