Google Business Profile for contractors, run by the same shop

A service-area business, in almost every case. Contractors serve homeowners at the job site, not at a walk-in office, so Google wants the profile set up as service-area with your real coverage and no public pin. Listing an address you don't staff, or a home address you'd rather not publish, is a common reason profiles get suspended. We set it up the way Google expects for your trade.

Your primary category should be the exact trade a homeowner searches for, plumber, roofing contractor, HVAC contractor, not a broad label like contractor or home improvement. The primary category is the single biggest ranking lever on the profile, so we pick it against how your customers actually search, then add secondary categories for the other services you run.

Usually, yes. Suspensions almost always trace to a specific trigger: a keyword-stuffed business name, an address you don't operate, a category edit, or a duplicate listing. We diagnose the trigger, fix the underlying issue, and file the reinstatement request with the evidence Google wants. A clean case can turn around in days; a contested one can take a few weeks on Google's clock.

Yes. The profile stays on your Google account, and we work as a manager you can add or remove. We never move the listing behind our own login or lock you out. If we part ways, the profile, the reviews, the photos, and the history all stay with you.

It's the core of it, but not all of it. This service covers everything inside the profile dashboard: setup, categories, service-area, hours, photos, posts, Q&A, the review flow, and reinstatement. The off-profile side of ranking, citations, NAP consistency across the web, geo landing pages, and the broader map-pack strategy, lives in our Local SEO and Google Maps service. Most contractors run both together.

On a regular cadence, not once and forget. We keep a GBP posting schedule going, watch the Q&A section for new questions, refresh photos, and monitor the profile for edits or suggested changes Google surfaces. A profile that sits stale for months is one of the top reasons a listing slides down the map pack.

We wire the profile-side review flow: a clean review link your staff can text a customer while the job is fresh, and we help you respond to the reviews that come in. Broader review-generation strategy across every platform, and responding site-wide, is its own service. Here we cover reviews as a profile signal and the link that feeds them in.

It's usually one of a few things: wrong primary category, an address setup that Google distrusts, a stale profile with no recent posts or photos, or a name and description that trip a rules flag. We audit the profile first and tell you which levers are actually holding you back. Some of the fix is on the profile; some, like citations and proximity, lives in the Local SEO silo, and we'll say which is which.