Priced on clicks, not jobs
The agency reported cost-per-click and impressions. Nobody could tell you what a booked whole-home replacement actually cost, so you had no idea if it worked.
GOOGLE ADS · FOR WINDOW & SIDING
Google Ads for Window and Siding Companies That Fill the Quote Calendar
A whole-home window or siding replacement is a five-figure planned buy, and the homeowner is comparing three installers before the energy bill climbs again. Search Ads, Local Services Ads, and quote-request campaigns priced on cost-per-booked-job, so the replacement and re-side jobs land on your calendar first.
THE CAMPAIGN SPEC
- Campaign typesSearch, LSA, PMax
- LSA badge setupGoogle Guaranteed
- We measureCost per booked job
- MethodSince 2008
Ad spend goes to Google, not to us. You keep the account and the login.
- Since 2008
- Google Guaranteed setup
- Product-specific bids
- You own the account
- Cost-per-job math
QUICK FACTS · GOOGLE ADS FOR WINDOW AND SIDING COMPANIES
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- Paid acquisition on Google for window and siding companies: Search Ads, Local Services Ads (Google Guaranteed), Performance Max, and quote-request campaigns, built so the whole-home replacement, re-side, and energy-upgrade jobs that come in are installs worth running.
- Timeline
- First campaigns go live in days once the account, budget, and service area are set. LSA badge screening (license, insurance, and background checks) is on Google's clock and can take a few weeks.
- Investment
- Management is quoted at the strategy call once we see your service area, product mix, and average ticket. Ad spend is separate and paid straight to Google.
- What you get
- Product and intent keyword lists with negatives (replacement windows, vinyl siding, fiber-cement, energy-efficient, window repair), LSA and Search setup, a landing page built to convert quote requests, and monthly reporting on cost per booked job.
- What's not included
- Organic rankings, on-page SEO, Google Business Profile map-pack work, and AI-search visibility live in other silos. Paid is paid; earned is earned.
- Managed how
- In-house, in Orlando, on a Google Ads and LSA account you own and can log into. No shared agency account you lose the day we part ways.
- Who it's for
- Established window and siding installers who want a full quote calendar, run replacement windows, vinyl, or fiber-cement siding, and want quoted jobs now, including owners who tried Ads, got burned, and want the math run honest.
- Who it's not for
- Shops with no crew capacity to run in-home estimates, and owners who let quote requests sit for a week. If a five-figure replacement lead comes in and nobody calls back same day, paid ads waste money.
PAID ACQUISITION
Google Ads for window and siding companies, measured in booked jobs
Window and siding is a planned purchase, not an emergency. A homeowner watches the energy bill climb every summer, notices the vinyl siding faded and cracked, or decides to fix the curb appeal before they list the house, and then they shop. They search, they open three installer sites, they compare energy ratings, materials, warranties, and financing, and they request quotes from all of them. They book the shop that answered fast and priced clean. Google Ads for window and siding companies is how you get into that comparison at the top of the page, while your SEO and your map pins are still climbing. The wedge is not the click. It is the booked replacement, and whether that quote request was worth what you paid for it.
The searches split by product and by reason, and that is where replacement budgets get won or wasted. Whole-home window replacement, a single failed unit, a full re-side in fiber-cement, and a small siding repair carry very different tickets and margins. A homeowner typing "energy efficient replacement windows cost" is a five-figure buyer; one typing "foggy window glass fix" is a repair call. Bid them all the same and you pay for DIY researchers, warranty-lookup traffic, and window shoppers who will never sign a contract. Local Services Ads put the Google Guaranteed badge above the paid results and charge you per lead, not per click, but only after Google screens your license, insurance, and background.
Most agencies bid the same window and siding terms, then hand you a dashboard full of impressions and a retainer. We run the other math. What did a booked replacement cost, which searches brought callers who signed a contract, and which ones burned budget on people pricing a project two years out. Since 2008 we have managed local-service accounts, so we speak service area, product mix, and ticket size, not clicks and vanity charts.
[ 01 ] THE PROBLEM
Why window and siding PPC gets a bad name
Most owners who call us already tried Ads once. Here is what went wrong.
Windows and siding bid the same
Replacement windows, vinyl siding, and fiber-cement all ran on one broad campaign. High-margin whole-home jobs got starved while budget burned on single-pane repair clicks worth a fraction of the ticket.
Paid to research a two-year project
No negatives meant you paid for DIY researchers, warranty-lookup traffic, and homeowners pricing a re-side they won't book until next spring. Real quote requests never showed.
No LSA badge, no trust
You competed on the paid line while the Google Guaranteed badge sat empty above you, and screened installers with the badge got the quote request first on a five-figure buy.
[ 02 ] THE METHOD
What we actually build
Every campaign is wired to window and siding intent and your product mix.
Local Services Ads setup
We stand up your LSA profile, walk the license, insurance, and background screening for the Google Guaranteed badge, and set lead disputes so you're not paying for junk requests.
Product-split campaigns
Replacement windows, vinyl siding, and fiber-cement get their own budgets and bids, so the high-margin whole-home and energy-upgrade work gets funded and the thin repair clicks don't drain it.
Intent keywords and negatives
We bid the searches that book: replacement windows, energy efficient windows, siding installer near me, whole home re-side. Then we write negatives against DIY, parts-only, and repair-lookup searches that don't.
Landing pages that convert
Paid clicks hit a page built for one job: product options, energy and warranty proof, service area, and a quote request above the fold, loading in under 2 seconds.
Cost-per-job reporting
Call and form tracking ties spend to booked installs. Monthly, you see what a window replacement and a re-side cost by campaign, not a wall of impressions.
Paid remarketing
The homeowner comparing three installers who clicked but didn't request a quote yet gets a reminder as they browse, so a maybe becomes a callback instead of a competitor's contract.
[ 03 ] THE DIFFERENCE
Run by the quote calendar, not by dashboard
Be Seen, Contractors!
Receipts, not impressions
- Reported on cost per booked replacement, by product
- LSA badge screened, high-margin whole-home work funded first
- You own the account and keep it if we part ways
the churn-and-burn PPC shop
A dashboard and a retainer
- Cost-per-click charts, no line to real replacement revenue
- One broad campaign, budget gone on single-window repair clicks
- Their shared account, gone the day you cancel
[ 04 ] DELIVERABLES
What ships with a paid engagement
Account audit or clean build
We inherit and fix your existing Google Ads account or build a fresh one you own outright.
LSA profile and screening
Local Services Ads set up and walked through Google Guaranteed license, insurance, and background verification.
Keyword and negative lists
Bidding on replacement, energy-upgrade, and re-side intent by product, with a negative list that blocks DIY, parts, and repair-lookup searches that waste spend.
Ad copy and extensions
Search ads and extensions written in window and siding language, with product options, energy and warranty points, service area, and free-quote offer wired in.
Conversion landing page
A single-purpose page for paid traffic, quote request above the fold, loading in under 2 seconds.
Call and form tracking setup
Tracking that connects a click or a lead to an actual quote request so we can price the job.
Remarketing audience
A paid remarketing setup that follows up with clickers still comparing installers who didn't request a quote the first time.
Monthly cost-per-job report
Plain reporting on spend, leads, and booked-install cost by product and campaign, not vanity metrics.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Account Audit
We map wasted spend, weak landing pages, and the searches actually worth buying.
-
WEEK 1-2
Build
Campaigns, ad groups, call tracking, and Local Services Ads set up to ring the phone, not just get clicks.
-
MONTH 1
Optimize
Search-term pruning, bid tuning, and landing pages that turn clicks into booked jobs.
-
ONGOING
Manage
Weekly hands on the account. We spend your budget like it is ours.
-
MONTHLY
Report
Cost per lead and cost per booked job, in plain numbers, no agency spin.
[ 06 ] THE HONEST CURVE
What to expect from paid
Paid is the fast lane, but it is not a slot machine. Quote requests can come within days; a stable cost-per-job takes a few weeks of tuning as the negative list and product bids settle to your market.
Days
To first live campaigns
Once account, budget, and service area are set
Weeks
LSA badge screening
License, insurance, and background on Google's clock
30-60d
To a settled cost-per-job
As product bids and negatives tune to your market
0
Vanity metrics reported
We report booked-job cost, not impressions
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions window and siding owners ask before they hand us a budget.
01What's the difference between Google Ads and Local Services Ads for a window and siding company?
Search Ads charge you per click and show as text ads at the top of results. Local Services Ads charge you per lead, show the Google Guaranteed badge above the paid ads, and require Google to screen your license, insurance, and background first. Most window and siding companies run both: LSA for the badge and trust on the replacement searches, Search for coverage on the product, energy, and cost terms LSA doesn't reach. We build and compare them for your service area.
02Is PPC worth it for window and siding companies?
For most established installers, yes, because a whole-home replacement is a high-ticket planned buy and the homeowner is actively comparing quotes for weeks. A single replacement-window or full re-side job usually clears the cost of the clicks that produced it many times over. Low-margin work like a single foggy-unit swap can be thin, which is why we split campaigns by product, price on cost-per-booked-job, and tell you straight which searches pay and which to cut.
03How do you keep me from paying for DIY researchers and window shoppers?
Negative keywords and product-split campaigns. We block searches like how to install, window parts, warranty lookup, and repair-part terms that bring browsers instead of buyers, and we route budget toward the replacement, energy-upgrade, and re-side intent that turns into a quote request. Then call and form tracking shows which searches actually booked, so we keep tightening.
04How much should I budget for Google Ads?
There is no flat number. It depends on your service area, competition, product mix, and average ticket. We size a budget at the strategy call so it's enough to gather real data across your products without lighting money on fire, and management is quoted separately. Ad spend goes straight to Google; we never mark it up.
05I tried Google Ads before and it didn't work. Why would this be different?
Most burned window and siding companies were sold clicks, not jobs. One broad campaign bid every product the same, no negatives let DIY and repair searches drain the budget, quote clicks landed on a slow homepage, and no line ran from spend to booked installs. We rebuild around product-split campaigns, negatives, tracking, and a landing page built to convert, then report what a job cost. If the numbers still don't work, we tell you to stop.
06What is Google Guaranteed and do I need it as a window and siding installer?
Google Guaranteed is the green badge on Local Services Ads. To earn it, Google verifies your license, insurance, and background, and backs qualifying jobs with a limited guarantee to the homeowner. On a five-figure planned buy like whole-home windows or a re-side, that badge builds the trust that wins the quote request over competitors without it, including the big-box installer. We also build ad copy and a landing page around the reasons buyers stall (energy ratings, material choice, warranty terms, financing) so a nervous browser turns into a quote request. We handle the screening setup so you get the badge instead of stalling in it.
07Can paid ads run alongside my SEO and map pack?
Yes, and they should. Paid fills your quote calendar this month while SEO and the Google Maps 3-pack climb over the next several months. Run together, paid covers you today and organic lowers your cost per lead over time. We keep them from competing for the same clicks and the same budget.
08Do I own the ad account or do you?
You do. We build campaigns inside a Google Ads and Local Services Ads account in your name, and you keep the login. If we ever part ways, the account, the history, and the data stay with you. No shared agency account that vanishes the day you cancel.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Local SEO for Window and Siding Companies
The map side: Google Business Profile and 3-pack work that wins the replacement quote requests you shouldn't have to pay for.
→Websites for Window and Siding Companies
A hand-coded window and siding website built to load under 2 seconds and turn paid clicks into booked quotes.
→SEO for Window and Siding Companies
Organic rankings for replacement, energy-efficiency, and re-side searches that lower your cost per lead over time.
BOOK YOUR FREE STRATEGY CALL
See if paid is worth it for your shop
We'll run a free audit of your window and siding market and current Ads setup and deliver it in 1-3 business days, with honest cost-per-job math before you spend a dollar.