Priced on clicks, not jobs
The agency reported cost-per-click and impressions. Nobody could tell you what a booked route or a design-build job actually cost, so you had no idea if it worked.
GOOGLE ADS · FOR LANDSCAPING
Google Ads for landscapers, priced on the booked job
Fill the route this week, not next quarter. Search Ads, Local Services Ads, and call-only campaigns tuned to design-build, maintenance routes, and the season you're in, priced on cost-per-booked-job by a shop that has run local-service accounts since 2008.
THE CAMPAIGN SPEC
- Campaign typesSearch, LSA, call-only
- LSA badge setupGoogle Guaranteed
- We measureCost per booked job
- MethodSince 2008
Ad spend goes to Google, not to us. You keep the account and the login.
- Since 2008
- LSA badge setup
- Seasonal budgets
- You own the account
- Cost-per-job math
QUICK FACTS · GOOGLE ADS FOR LANDSCAPERS
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- Paid acquisition on Google for landscaping companies: Search Ads, Local Services Ads (Google Guaranteed), Performance Max, and call-only campaigns, built so the calls that come in are design-build jobs, install work, and maintenance routes you can actually schedule.
- Timeline
- First campaigns live in days once the account, budget, and service area are set. LSA badge screening (license and insurance checks) is on Google's clock and can take a few weeks. Budgets flex with your season.
- Investment
- Management is quoted at the strategy call after we see your service lines, service area, and target ticket. Ad spend is separate and paid straight to Google, never marked up.
- What you get
- Service-specific and seasonal keyword and negative-keyword lists, ad copy, call-only and LSA setup, a landing page built to convert clicks, and monthly reporting on cost per booked job by service line.
- What's not included
- Organic rankings, on-page SEO, Google Business Profile map-pack work, and AI-search visibility live in other silos. Paid is paid; earned is earned.
- Managed how
- In-house, in Orlando, on a Google Ads and LSA account you own and can log into. No shared agency account you lose when we part ways.
- Who it's for
- Established landscapers who need booked calls now, seasonal outfits that flip demand on a switch each spring and fall, and owners who tried Ads, got burned, and want the math run honestly.
- Who it's not for
- Brand-new one-mower operators, and owners who want vanity impressions instead of tracked phone calls. If the crew is booked solid or nobody answers the phone, paid ads waste money.
PAID ACQUISITION
Google Ads for landscapers, measured in booked jobs
Landscaping demand does not sit still. Spring cleanup hits, then install season, then mulch and hardscape, then fall leaf removal, and in snow markets it flips again. When a homeowner decides this is the weekend they finally deal with the yard, they search and they call the first outfit that looks legit. Google Ads for landscapers is how you become that call today, while your SEO is still climbing. The wedge is not the click. It is the booked job, and whether that call was worth what you paid for it.
The searches split the same way your revenue does. "Landscape design near me" and "hardscape contractor" are the high-ticket clicks you win a few times a season. "Lawn maintenance" and "weekly mowing service" are the route-fillers that compound. "Spring cleanup" and "fall leaf removal" spike hard inside a two-week window and then vanish. A call-only campaign that rings your line while the crew is on a job is worthless if nobody picks up, and Local Services Ads charge you per lead, not per click, but only after Google screens your license and insurance. We build for how you actually take work: service lines, service area, hours, and the season you're in.
Most agencies bid these same terms, then hand you a dashboard full of impressions and a retainer. We run the other math. What did a booked route or a design-build consult actually cost, which keywords brought callers who signed, and which ones burned budget on tire-kickers and DIY searchers. Since 2008 we have managed local-service accounts, so we speak service area and cost-per-job, not clicks and vanity charts.
[ 01 ] THE PROBLEM
Why landscaper PPC gets a bad name
Most owners who call us already tried Ads once. Here is what went wrong.
Wrong searches, real money
Broad keywords with no negatives meant you paid for "landscaping jobs hiring," DIY sod tutorials, and people two counties away. Budget gone by noon, phone quiet.
Budget flat through the season
The same spend ran in January and in peak May. You underspent when demand was high and burned money when nobody was searching for spring cleanup yet.
No LSA badge, no trust
You competed on the paid line while the Google Guaranteed badge sat empty above you, and licensed competitors with the badge took the call first.
[ 02 ] THE METHOD
What we actually build
Every campaign is wired to your service lines and the season you're in.
Local Services Ads setup
We stand up your LSA profile, walk the license and insurance screening for the Google Guaranteed badge, and set lead disputes so you're not paying for junk or out-of-area calls.
Call-only campaigns
For the homeowner who wants a quote now, the ad is the phone number, scheduled to your hours so the phone rings when someone can actually book the estimate.
Service-split keywords
Design-build, install, weekly maintenance, irrigation, and cleanup are separate buyers. We bid each intent and write negatives against DIY and job-seeker searches that don't book.
Seasonal budget pacing
Spend follows demand. We ramp for spring cleanup and install season, dial back in the dead weeks, and shift budget to snow or leaf removal where you work those windows.
Landing pages that convert
Paid clicks hit a page built for one job: service, service area, proof, and a phone number above the fold, loading in under 2 seconds.
Cost-per-job reporting
Call tracking ties spend to booked work. Monthly, you see what a route or a design consult cost by campaign, not a wall of impressions.
[ 03 ] THE DIFFERENCE
Run by dispatch, not by dashboard
Be Seen, Contractors!
Receipts, not impressions
- Reported on cost per booked job, split by service line
- Budget paced to your season, LSA badge screened
- You own the account and keep it if we part ways
the churn-and-burn PPC shop
A dashboard and a retainer
- Cost-per-click charts, no line to real revenue
- Broad match, no negatives, budget gone by noon
- Their shared account, gone the day you cancel
[ 04 ] DELIVERABLES
What ships with a paid engagement
Account audit or clean build
We inherit and fix your existing Google Ads account or build a fresh one you own outright.
LSA profile and screening
Local Services Ads set up and walked through Google Guaranteed license and insurance verification.
Service-split keyword lists
Bidding grouped by design-build, install, maintenance, and cleanup, with a negative list that blocks the searches that waste spend.
Ad copy and extensions
Search ads and call extensions written in landscaping terms, with service area, hours, and season wired in.
Conversion landing page
A single-purpose page for paid traffic, phone above the fold, loading in under 2 seconds.
Call tracking setup
Tracking that connects a click or a lead to an actual phone call so we can price the job.
Seasonal budget plan
A pacing plan that ramps spend for peak windows and pulls back in the slow weeks, so budget lands where demand is.
Monthly cost-per-job report
Plain reporting on spend, calls, and booked-job cost by service line, not vanity metrics.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Account Audit
We map wasted spend, weak landing pages, and the searches actually worth buying.
-
WEEK 1-2
Build
Campaigns, ad groups, call tracking, and Local Services Ads set up to ring the phone, not just get clicks.
-
MONTH 1
Optimize
Search-term pruning, bid tuning, and landing pages that turn clicks into booked jobs.
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ONGOING
Manage
Weekly hands on the account. We spend your budget like it is ours.
-
MONTHLY
Report
Cost per lead and cost per booked job, in plain numbers, no agency spin.
[ 06 ] THE HONEST CURVE
What to expect from paid
Paid is the fast lane, but it is not a slot machine. Leads can come within days; a stable cost-per-job takes a few weeks of tuning as the negative list, bids, and seasonal pacing settle.
Days
To first live campaigns
Once account, budget, and service area are set
Weeks
LSA badge screening
License and insurance checks on Google's clock
30-60d
To a settled cost-per-job
As bids, negatives, and season pacing tune
0
Vanity metrics reported
We report booked-job cost, not impressions
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions landscaping owners ask before they hand us a budget.
01What's the difference between Google Ads and Local Services Ads?
Search Ads charge you per click and show as text ads at the top of results. Local Services Ads charge you per lead, show the Google Guaranteed badge above the paid ads, and require Google to screen your license and insurance first. Most landscapers run both: LSA for the badge and trust on "landscaper near me," Search for coverage on design-build and seasonal terms LSA doesn't reach. We build and compare them for your service lines.
02Is PPC worth it for a landscaping company?
It is worth it when the math works, meaning a booked job costs less than that job is worth to you. For design-build, install, and hardscape, where the ticket is high, paid usually pays for itself fast. For low-ticket single mows, it can bleed money. That is exactly why we price on cost-per-booked-job and tell you honestly which of your services paid should run on.
03How do you handle the busy season versus the slow months?
Budget follows demand. We ramp spend ahead of spring cleanup and install season, pull back in the dead weeks so you're not paying for searches nobody is making, and where you work snow or leaf removal we shift budget into those windows. The pacing plan is part of the build, not an afterthought.
04I tried Google Ads before and it didn't work. Why would this be different?
Most burned owners were sold clicks, not jobs. Broad keywords with no negatives, paid traffic dumped on a slow homepage, and no line from spend to booked revenue. We rebuild around negatives, call tracking, and a landing page built to convert, then report what a route or a design consult actually cost. If the numbers still don't work for your services, we tell you to stop.
05What is Google Guaranteed and do I need it?
Google Guaranteed is the green badge on Local Services Ads. To earn it, Google verifies your license, insurance, and background, and backs qualifying jobs with a limited guarantee to the homeowner. It builds trust and can win the call over landscapers without it. We handle the screening setup so you get the badge instead of stalling in it.
06Can paid ads run alongside my SEO?
Yes, and they should. Paid gets the phone ringing this week while SEO and AI-search visibility climb over the next several months. Run together, paid covers you today and organic lowers your cost per lead over time, especially on the recurring-route terms that compound. We keep them from competing for the same clicks and the same budget.
07Can I run ads just for design-build and skip the low-ticket work?
Yes, and often you should. We can scope campaigns to the high-ticket lines, design-build, install, irrigation, hardscape, and leave weekly mowing to organic and referrals where the per-click cost is hard to justify. You tell us which jobs are worth chasing on paid, and we build only for those.
08Do I own the ad account or do you?
You do. We build campaigns inside a Google Ads and Local Services Ads account in your name, and you keep the login. If we ever part ways, the account, the history, and the data stay with you. No shared agency account that vanishes the day you cancel.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Local SEO for Landscapers
Own the map pack and reviews for the neighborhoods your crews actually route.
→Websites for Landscapers
A hand-coded landscaping site that loads under 2 seconds and turns paid clicks into calls.
→SEO for Landscapers
Organic rankings for design-build and seasonal terms that lower your cost per lead over time.
BOOK YOUR FREE STRATEGY CALL
See if paid is worth it for your services
We'll run a free audit of your market and current Ads setup and deliver it in 1-3 business days, with honest cost-per-job math by service line before you spend a dollar.