Priced on clicks, not jobs
The agency reported cost-per-click and impressions. Nobody could tell you what a booked panel upgrade actually cost, so you had no idea if it worked.
GOOGLE ADS · FOR ELECTRICAL
Google Ads for electricians, priced on the booked job
The panel and EV calls ring this week, not next quarter. Search Ads, Local Services Ads, and call-only campaigns built for a dispatch board and priced on cost-per-booked-job, run by a shop that has managed local-service accounts since 2008.
THE CAMPAIGN SPEC
- Campaign typesSearch, LSA, call-only
- LSA badge setupGoogle Guaranteed
- We measureCost per booked job
- MethodSince 2008
Ad spend goes to Google, not to us. You keep the account and the login.
- Since 2008
- LSA badge setup
- Call-only campaigns
- You own the account
- Cost-per-job math
QUICK FACTS · GOOGLE ADS FOR ELECTRICIANS
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- Paid acquisition on Google for electricians: Search Ads, Local Services Ads (Google Guaranteed), Performance Max, and call-only campaigns, built so the calls coming in are panel, EV, generator, and inspection jobs you can actually run, not $150 outlet swaps.
- Timeline
- First campaigns live in days once the account, budget, and service area are set. LSA badge screening (license and insurance checks) is on Google's clock and can take a few weeks.
- Investment
- Management is quoted at the strategy call after we see your service area, target ticket, and which electrical jobs you want more of. Ad spend is separate and paid straight to Google.
- What you get
- Trade-specific keyword and negative-keyword lists, ad copy in electrical terms, call-only and LSA setup, a landing page built to convert clicks, and monthly reporting on cost per booked job.
- What's not included
- Organic rankings, on-page SEO, Google Business Profile map-pack work, and AI-search visibility live in other silos. Paid is paid; earned is earned.
- Managed how
- In-house, in Orlando, on a Google Ads and LSA account you own and can log into. No shared agency account you lose the day you cancel.
- Who it's for
- Established electricians who need booked panel, EV, and generator calls now, and owners who tried Ads, got burned on cheap service calls, and want the math run honestly.
- Who it's not for
- Brand-new one-truck shops with no reviews or capacity, and owners who want vanity impressions instead of tracked phone calls. If you can't answer the phone mid-install, paid ads waste money.
PAID ACQUISITION
Google Ads for electricians, measured in booked jobs
When a homeowner's panel starts tripping under a new AC or the inspector red-tags a service that won't hold a car charger, they do not scroll. They search, they tap the first electrician that looks licensed, and they call. Google Ads for electricians is how you become that number today, while your SEO is still climbing. The wedge is not the click. It is the booked job, and whether that panel upgrade or EV install was worth what you paid to win it.
Electrical buyers split into two lanes, and paid has to respect both. The emergency lane (dead panel, no power to half the house, a burning smell at the box) calls the first badge they trust and books same day. The planned lane (a 200-amp service upgrade, a home charger, a standby generator before storm season) shops two or three bids over a week. A call-only campaign built for the first lane is worthless if it rings while your crew is on a service call and nobody picks up. Local Services Ads put the Google Guaranteed badge above the paid results and charge you per lead, not per click, but only after Google screens your license and insurance. We build for how you actually take electrical work: service area, hours, ticket size, and the jobs where a phone call books real money.
Most agencies bid "electrician near me," hand you a dashboard full of impressions, and let broad match burn budget on outlet-and-fan searches. We run the other math. What did a booked panel job cost, which keywords brought callers who signed, and which ones spent your money on breaker-trip tire-kickers. Since 2008 we have managed local-service accounts, so we speak service area and cost-per-job, not clicks and vanity charts.
[ 01 ] THE PROBLEM
Why electrician PPC gets a bad name
Most electricians who call us already tried Ads once. Here is what went wrong.
Bid the cheap searches
Broad keywords with no negatives paid for outlet swaps, ceiling fans, and DIY breaker questions. Budget gone by noon, and not a single panel or EV lead in it.
Sent to a slow homepage
Clicks landed on a general homepage that loaded slow and buried the phone number. Paid traffic bounced instead of calling for the high-ticket work.
No LSA badge, no trust
You competed on the paid line while the Google Guaranteed badge sat empty above you, and licensed electricians with the badge took the panel and generator calls first.
[ 02 ] THE METHOD
What we actually build
Every campaign is wired to electrical work and your dispatch board.
Local Services Ads setup
We stand up your LSA profile, walk the license and insurance screening for the Google Guaranteed badge, and set lead disputes so you're not paying for wrong-number junk.
Call-only for emergencies
For dead-panel and no-power searches, the ad is the phone number. Scheduled to your hours so the emergency call rings when someone can actually answer it.
Money-job keywords
We bid the intent that books work (panel upgrade, EV charger install, whole-house generator, service upgrade) and write negatives against outlet swaps, DIY, and job-seeker searches.
Landing pages that convert
Paid clicks hit a page built for one job: the service, your area, license and badge, and a phone number above the fold, loading in under 2 seconds.
Cost-per-job reporting
Call tracking ties spend to booked work. Monthly, you see what a panel or EV job cost by campaign, not a wall of impressions.
Paid remarketing
The homeowner comparing generator bids who clicked but didn't call gets a reminder as they browse, so a maybe becomes a callback instead of a competitor's install.
[ 03 ] THE DIFFERENCE
Run by dispatch, not by dashboard
Be Seen, Contractors!
Receipts, not impressions
- Reported on cost per booked panel and EV job, by campaign
- LSA badge screened, call-only built for your service hours
- You own the account and keep it if we part ways
the churn-and-burn PPC shop
A dashboard and a retainer
- Cost-per-click charts, no line to a booked install
- Broad match on "electrician," budget gone on outlet calls
- Their shared account, gone the day you cancel
[ 04 ] DELIVERABLES
What ships with a paid engagement
Account audit or clean build
We inherit and fix your existing Google Ads account or build a fresh one you own outright.
LSA profile and screening
Local Services Ads set up and walked through Google Guaranteed license and insurance verification for electrical.
Keyword and negative lists
Bidding on panel, EV, generator, and inspection intent, with a negative list that blocks the outlet-swap and DIY searches that waste spend.
Ad copy and extensions
Search ads and call extensions written in electrical language, with license, badge, service area, and hours wired in.
Conversion landing page
A single-purpose page for paid traffic, phone above the fold, loading in under 2 seconds.
Call tracking setup
Tracking that connects a click or a lead to an actual phone call so we can price the panel or EV job.
Remarketing audience
A paid remarketing setup that follows up with generator and EV shoppers who clicked but didn't call the first time.
Monthly cost-per-job report
Plain reporting on spend, calls, and booked-job cost by campaign, not vanity metrics.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Account Audit
We map wasted spend, weak landing pages, and the searches actually worth buying.
-
WEEK 1-2
Build
Campaigns, ad groups, call tracking, and Local Services Ads set up to ring the phone, not just get clicks.
-
MONTH 1
Optimize
Search-term pruning, bid tuning, and landing pages that turn clicks into booked jobs.
-
ONGOING
Manage
Weekly hands on the account. We spend your budget like it is ours.
-
MONTHLY
Report
Cost per lead and cost per booked job, in plain numbers, no agency spin.
[ 06 ] THE HONEST CURVE
What to expect from paid
Paid is the fast lane, but it is not a slot machine. Panel and emergency leads can come within days; a stable cost-per-job takes a few weeks of tuning as the negative list and bids settle.
Days
To first live campaigns
Once account, budget, and service area are set
Weeks
LSA badge screening
License and insurance checks on Google's clock
30-60d
To a settled cost-per-job
As bids and negatives tune to your market
0
Vanity metrics reported
We report booked-job cost, not impressions
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions electricians ask before they hand us a budget.
01What's the difference between Google Ads and Local Services Ads for electricians?
Search Ads charge you per click and show as text ads at the top of results. Local Services Ads charge you per lead, show the Google Guaranteed badge above the paid ads, and require Google to screen your license and insurance first. Most electricians run both: LSA for the badge and trust on emergency panel calls, Search for coverage on planned work like EV chargers and generators that LSA doesn't fully reach. We build and compare them for your service area.
02Is PPC worth it for electricians?
It is worth it when the math works, meaning a booked job costs less than that job is worth to you. Panel upgrades, EV charger installs, generators, and emergency service are high enough ticket that paid usually pays for itself fast. Where it bleeds money is when broad match spends your budget on outlet swaps and breaker questions. That is exactly why we price on cost-per-booked-job and cut the cheap searches with negatives.
03How much should I budget for Google Ads?
There is no flat number. It depends on your service area, competition, and which electrical jobs you want (a shop chasing EV installs is not the same buy as one chasing emergency service). We size a budget at the strategy call so it's enough to gather real data without lighting money on fire, and management is quoted separately. Ad spend goes straight to Google; we never mark it up.
04I tried Google Ads before and it didn't work. Why would this be different?
Most burned electricians were sold clicks, not jobs. Broad keywords with no negatives, paid traffic dumped on a slow homepage, and no line from spend to a booked panel or EV install. We rebuild around negatives, call tracking, and a landing page built to convert, then report what a job actually cost. If the numbers still don't work for your trade, we tell you to stop.
05What is Google Guaranteed and do I need it as an electrician?
Google Guaranteed is the green badge on Local Services Ads. To earn it, Google verifies your license, insurance, and background, and backs qualifying jobs with a limited guarantee to the homeowner. For a licensed trade like electrical, that badge is a real trust edge on the emergency and panel calls where a homeowner is nervous about who they let touch their box. We handle the screening setup so you get the badge instead of stalling in it.
06Can call-only campaigns work if my crew is on a job?
Only if the phone gets answered, which is why we schedule call-only to your real service hours and route to a line that picks up. A missed emergency call is a lost job and wasted spend. If your shop can't cover the phone during dispatch, we'll say so and steer budget to LSA and Search where a lead can wait a few minutes instead of a call that has to be caught live.
07Can paid ads run alongside my SEO and map-pack work?
Yes, and they should. Paid gets the phone ringing this week for panel and EV work while SEO and AI-search visibility climb over the next several months. Run together, paid covers you today and organic lowers your cost per lead over time. We keep them from competing for the same clicks and the same budget.
08Do I own the ad account or do you?
You do. We build campaigns inside a Google Ads and Local Services Ads account in your name, and you keep the login. If we ever part ways, the account, the history, and the data stay with you. No shared agency account that vanishes the day you cancel.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Local SEO for Electricians
Own your service area in the Google map pack for the panel and EV searches you shouldn't have to pay for.
→Websites for Electricians
The conversion landing page your paid clicks deserve, hand-coded and loading in under 2 seconds.
→SEO for Electricians
Organic rankings for panel, EV, and generator terms that lower your cost per lead over time.
BOOK YOUR FREE STRATEGY CALL
See if paid is worth it for your shop
We'll run a free audit of your market and current Ads setup and deliver it in 1-3 business days, with honest cost-per-job math on panel, EV, and generator work before you spend a dollar.