You rank for nothing that pays
You show up for "electrician near me" and cheap service calls, but not for "panel upgrade cost" or "EV charger install." The high-ticket searches never see your name.
TRADE FOCUS · ELECTRICAL MARKETING
Electrical marketing built for the money jobs
Stop feeding the phone $150 outlet-and-fan work. We build the site, the map-pack presence, and the AI-search answers around panel upgrades, EV chargers, generators, and safety inspections: the lines that pay for the truck.
THE CAMPAIGN SPEC
- Cluster pages94+ typical
- Competitive terms4-9 months
- Bought links0
- MethodSince 2008
No guaranteed rankings. Anyone who promises them is selling you a story.
- Since 2008
- Sites you own
- No WordPress
- Zero bought links
- Map pack top 3
QUICK FACTS · ELECTRICAL MARKETING
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- A full electrical marketing program: a hand-coded site, local map-pack presence, and AI-search answers all built around your high-ticket lines instead of the cheap service calls.
- Timeline
- Foundation live in weeks. Competitive terms like "200 amp panel upgrade cost" take 4-9 months to rank in a contested service area.
- Investment
- Quoted at the strategy call once we see your service area, your competition, and which money jobs you want more of. No packaged price on this page.
- What you get
- A fast site (under 2 seconds), a cluster of ranked pages for panel, EV, generator, and inspection work, a tuned Google Business Profile, and citable AI-search answers.
- What's not included
- Paid ads management, review-gating schemes, or bought links. We do not run a link farm and we do not buy your way in.
- Managed how
- In-house, on a site and profile you own outright. Nothing is rented back to you and nothing walks out the door if we part ways.
- Who it's for
- Established electrical contractors doing residential and light-commercial work who want the phone ringing for the profitable jobs, not just breaker trips.
- Who it's not for
- Brand-new one-truck shops with no reviews and no service history, or owners hunting the cheapest bid instead of the right work.
MARKETING FOR ELECTRICIANS
The phone rings. Just for the wrong jobs.
Most electricians come to electrical marketing because the phone still rings, but it rings for the wrong work. Outlet swaps. Ceiling fans. A tripped breaker at nine at night. The $150 jobs that eat a truck slot and leave nothing on the invoice. Meanwhile the panel upgrades, the EV charger installs, the standby generators, and the whole-home safety inspections (the lines that actually pay for the truck) go to the shop that showed up first when the homeowner searched.
Those money jobs get won or lost in the first twenty minutes of a search. A homeowner types "200 amp panel upgrade cost near me" and gets a wall of national installer networks and the utility's own referral page. If your name is not in the map pack and not in the answer, you never got the call. A generalist agency cannot fix that, because it does not know a load calculation from a service upgrade and treats a $12,000 panel-and-EV job like a drain snake-out.
We build the site, the map-pack presence, and the AI-search answers around the work worth driving to. Ranked pages for the high-ticket terms, a Business Profile that owns your service area, and answers a homeowner (or an AI assistant) can actually cite. So the phone rings for the jobs that keep the lights on.
[ 01 ] THE PROBLEM
Why the profitable calls go somewhere else
Four reasons the panel and EV work lands on the shop down the road instead of yours.
One review shy of the 3-pack
In a contested service area the map pack is decided by a handful of reviews and a tuned profile. Miss the top three and you are invisible where 80% of the clicks live.
The nationals own the answer
Search a panel or EV term and you hit installer networks and the utility's referral page first. A local shop with no ranked pages does not make the shortlist.
Booked reactive on referrals
Referrals are great until the pipeline goes quiet. With no ranked pages feeding leads, you are one slow month away from chasing the cheap work again.
[ 02 ] THE METHOD
What a trade specialist builds that a generalist can't
Every piece points at the money jobs, not the breaker trips.
Money-job page clusters
Dedicated ranked pages for panel upgrades, EV charger installs, generators, and safety inspections, written to match how homeowners actually search for each one.
Cost-intent pages
Pages that rank for the high-ticket cost searches ("200 amp panel upgrade cost near me") where the buyer is already comparing bids, not window shopping.
Map-pack presence
A tuned Google Business Profile and local pages built to land your service area in the top 3 of the map pack for the work that pays.
AI-search answers
Content structured so ChatGPT and Google's AI answers can cite your shop when a homeowner asks who installs a panel or an EV charger nearby.
A site that loads under 2 seconds
Hand-coded, no WordPress, no plugin bloat. Fast pages hold the homeowner and rank better, which is why we do not touch a page builder.
Assets you own
The site, the pages, and the profile are yours outright. Nothing is rented back, and nothing disappears if we ever part ways.
[ 03 ] THE DIFFERENCE
Trade specialist vs. the $99 template shop
Be Seen, Contractors!
Built around the work that pays
- Pages that rank for panel, EV, generator, and inspection terms
- A profile tuned to land your service area in the map pack
- A site you own outright, coded to load under 2 seconds
the $99 template shop
A pretty brochure that ranks for nothing
- One generic "services" page that treats a panel job like an outlet swap
- A WordPress theme that loads slow and invites the cheap calls
- A site you rent, that vanishes the day you stop paying
[ 04 ] DELIVERABLES
What lands in your shop
Hand-coded electrical site
A fast, single-purpose site with no WordPress, no plugins, and no page-builder bloat, built to hold the homeowner and rank.
Panel upgrade page cluster
Ranked pages for service upgrades and 200-amp panel work, including the cost-intent searches where buyers are comparing bids.
EV charger install pages
Dedicated pages for home EV charger installs, sized to the growing demand and the homeowners already shopping for it.
Generator & inspection pages
Standby generator and whole-home safety inspection pages that capture the high-ticket, planned-purchase searches.
Google Business Profile tuning
A profile optimized for your service area and money jobs, aimed at the top 3 of the local map pack.
AI-search answer content
Content structured so AI assistants can cite your shop by name when a homeowner asks who does the work nearby.
On-page SEO & schema
Service, FAQ, and local schema wired on every page so search engines and AI tools understand exactly what you install and where.
Free visibility audit
Before anything is built, a written audit of where you rank now and where the money jobs are leaking, delivered in 1-3 business days.
[ 05 ] THE PROCESS
From plan to booked work.
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WEEK 1
Discovery
We map your services, service area, current visibility, and revenue goals.
-
WEEKS 2-3
Plan
A written plan sized to your market, with the priorities ranked by ROI.
-
MONTH 1-2
Build
We build the foundation, whatever the mix, and you approve the work before it ships.
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ONGOING
Grow
Steady execution, real reporting, and a clear next build list every month.
-
MONTHLY
Report
What we did, what it earned, and what comes next, in plain numbers.
[ 06 ] THE HONEST CURVE
What the numbers actually look like
No guarantees and no invented percentages. Here is the honest shape of an electrical marketing build so you can plan around it.
94+
Cluster pages typical
The page count a competitive electrical build usually runs.
4-9 mo
Competitive terms
Time to rank for contested searches like panel upgrade cost.
1-3 days
Audit delivery
Written visibility audit before you commit to anything.
0
Bought links
We never buy links or game reviews. It gets shops penalized.
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
The questions electrical owners actually ask before starting.
01Can you make me rank for panel upgrades and EV chargers specifically?
That is the whole point of a trade-specialist build. We create dedicated page clusters for panel upgrades, EV charger installs, generators, and safety inspections, because those are the searches worth ranking for. We cannot guarantee a position, but that is the work we do and where we point every page.
02I already get plenty of calls. Why do I need this?
The question is not how many calls, it is which jobs. If most of the phone is outlet swaps and breaker trips, you are busy and not making money. This program is built to shift the mix toward panel, EV, generator, and inspection work so the busy days actually pay.
03How long before I see results?
The foundation goes live in weeks. Competitive terms like "200 amp panel upgrade cost near me" typically take 4 to 9 months to rank in a contested service area. Anyone promising page-one in 30 days is selling you a story.
04How am I supposed to beat the national installer networks?
You do not beat them everywhere, you beat them locally. The nationals rank on brand, but they are weak on service-area detail and local trust signals. A tuned Business Profile and local money-job pages are how a real shop lands ahead of them in the map pack and the AI answers.
05Do I own the website, or am I renting it?
You own it outright. The site, the pages, and the profile are yours. Nothing is rented back to you, and if we ever part ways, nothing walks out the door. That is the opposite of the template shops that hold your site hostage.
06What does it cost?
We quote at the strategy call, once we see your service area, your competition, and which money jobs you want more of. There is no packaged price on this page because a one-truck shop and a ten-truck outfit are not the same build. The audit that comes first is free.
07Do you buy links or run review schemes?
No. Zero bought links, no review-gating. Those tactics get shops penalized and torch the local trust the map pack runs on. We rank you the way that holds up: real pages, real profile, real answers.
08Why not WordPress?
Page-builder sites load slow and carry plugin bloat that drags rankings and loses homeowners. We hand-code, so pages load under 2 seconds. Speed holds the buyer and helps you rank, which is worth more than a drag-and-drop editor you will rarely touch.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
SEO for Electricians
Rank your electrical shop for the high-ticket search terms that bring in panel, EV, and generator work.
→Local SEO for Electricians
Own your service area in the Google map pack and local searches where most electrical clicks live.
→Websites for Electricians
A hand-coded electrical website that loads under 2 seconds and turns searchers into booked jobs.
BOOK YOUR FREE STRATEGY CALL
See where your money jobs are leaking?
Start with a free visibility audit. We show you where you rank now for panel, EV, and generator work and where the profitable calls are slipping away, delivered in 1-3 business days.