One Campaign, Ten Cities
A single county-wide campaign can't tell Boca Raton bid pressure from Royal Palm Beach. Budget bleeds into suburbs that were never going to convert.
GOOGLE ADS · WEST PALM BEACH
Google Ads Builtfor West Palm Beach Contractors
Franchise roll-ups outspend you. They don't out-target you. We build the Google Ads and Local Services Ads account that puts your name in front of the West Palm Beach homeowner searching right now, not the one who searched last month.
THE CAMPAIGN SPEC
- MarketWPB / Palm Beach Co
- Ad spendSet at call
- Bought links0
- MethodSince 2008
No flat rate quoted here. Budget and bid strategy get set to your trade and your county, not a template.
- Since 2008
- LSA + PPC both
- 94+ page landing net
- You own the account
- No lock-in contract
QUICK FACTS · GOOGLE ADS IN WEST PALM BEACH
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- Google Ads and Google Local Services Ads management built for one West Palm Beach contractor at a time: campaign build, bid strategy, ad copy, and landing pages that match the search.
- Timeline
- Local Services Ads can start booking calls within days of verification. Full Google Ads campaigns need 4-9 months of tuning on competitive terms before cost per lead settles down.
- Investment
- Quoted at the strategy call. Ad spend and management fee both get sized to your trade, your service radius, and Palm Beach County's bid environment.
- What you get
- A built and managed LSA profile, a Google Ads account structured by service and by suburb, call tracking, and landing pages built to convert the click, not just collect it.
- What's not included
- Organic SEO rankings, the website rebuild itself if you need one, and social media management. Those are separate silos, quoted separately.
- Managed how
- In-house, on a Google Ads account and a Google Business Profile you own and control. No agency-owned account you lose access to if you leave.
- Who it's for
- Established West Palm Beach, Lake Worth, Boca Raton, and Palm Beach Gardens contractors who can handle more calls today and want them now, not in six months.
- Who it's not for
- Startups with no crew capacity yet, or anyone expecting a lead flood on a $500 monthly ad budget. South Florida bids don't work that way.
SOUTH FLORIDA PPC
Bidding Against Franchise Money in a Ten-County Sprawl
West Palm Beach is not one market. It's Palm Beach County stacked with Lake Worth, Boca Raton, Delray Beach, Jupiter, and Royal Palm Beach, each with its own map pack and its own bid floor. A West Palm Beach homeowner searching for a roofer at 7am after a summer storm rolls through, or an AC contractor at 2pm in August when the compressor quits, doesn't scroll. They call the first three names Google shows them. If your ad isn't one of those three, the franchise-backed roll-up down the road gets the job.
That's the real fight here. South Florida is dense and franchise-heavy: national HVAC and roofing consolidators with PE money behind them bid aggressively on the exact terms your customers search, and they can outspend a solo shop on cost per click without blinking. Beating that isn't a bigger budget contest. It's a tighter one: Local Services Ads that put your Google Guarantee badge above the paid results, Google Ads campaigns structured by suburb instead of one broad county-wide blast, and landing pages that match what the searcher typed instead of sending every click to a generic homepage.
We've run marketing out of Orlando since 2008, and Florida's hurricane-and-heat calendar is home turf, not a case study we read about. West Palm Beach contractors need ad accounts that flex with that calendar: steady AC bids twelve months a year, and a roofing and restoration surge the moment storm season turns a name into the one that was already ranked, not the out-of-town chaser scrambling for a foothold.
[ 01 ] THE PROBLEM
Where West Palm Beach Ad Accounts Burn Money
Palm Beach County bids punish accounts that aren't built for this specific market.
Outbid by Franchise Ad Desks
National roll-ups run dedicated ad teams and PE budgets. A broad-match campaign competing head-on with that spend just burns cash per click.
LSA Left Off the Table
Contractors running Google Ads alone skip Local Services Ads, the pay-per-lead listing that sits above every paid ad with a Google Guarantee badge attached.
Clicks Land on a Generic Homepage
A homeowner searches 'emergency roof repair West Palm Beach' and lands on a general services page. That mismatch is where the click gets wasted.
[ 02 ] THE METHOD
What the Account Build Covers
Every piece works the map pack and the paid results at the same time.
Local Services Ads Setup
Google Guarantee verification, background check, and bond documentation handled so your LSA profile goes live and starts booking pay-per-lead calls.
Suburb-Level Campaign Structure
Separate ad groups for West Palm Beach proper, Lake Worth, Boca Raton, Delray Beach, and Palm Beach Gardens instead of one blended county campaign.
Bid Strategy Against Franchise Competition
Bids and dayparting set to compete where a solo or small-crew contractor can actually win the auction, not where the PE-backed roll-up owns every top slot.
Call Tracking on Every Source
Every LSA lead and every Google Ads click gets a tracked number, so you know which campaign, which suburb, and which ad actually produced the booked job.
Landing Pages That Match the Search
A search for 'emergency AC repair Jupiter FL' lands on a page built for that exact phrase, not a homepage that makes the visitor hunt.
Seasonal Budget Shifts
Ad spend adjusts ahead of hurricane season and summer AC peaks instead of staying flat all year while South Florida's demand cycle does not.
[ 03 ] THE DIFFERENCE
The Difference Between a Managed Account and a Rented Login
Be Seen, Contractors!
An account built for your county, your trade, your season
- Campaigns split by West Palm Beach suburb, not one blended blast
- LSA and Google Ads run together, both feeding the same call tracking
- Bids and budget shift ahead of hurricane season, not after it
the boilerplate ad shop
One template, resold to every trade in every zip code
- A single broad-match campaign covering the whole county
- LSA skipped because it takes more setup work to bill hourly against
- Flat budget all year, ignoring storm season and summer heat load
[ 04 ] DELIVERABLES
What Gets Built and Delivered
LSA Profile, Live and Verified
Background check, bond documentation, and Google Guarantee badge in place so the profile can start taking pay-per-lead calls.
Google Ads Account Structure
Campaigns and ad groups organized by service and by West Palm Beach-area suburb, not a single flat account.
Ad Copy Per Service
Written for each trade angle you run, not one generic ad rotated across every service you offer.
Call Tracking Numbers
A dedicated tracked number per campaign source so booked jobs trace back to the ad that produced them.
Matched Landing Pages
Pages built to the exact search term and suburb, cutting the gap between what was searched and what the click lands on.
Negative Keyword List
Built out to cut spend on searches that never convert, like DIY and job-seeker terms that drain budget without producing a customer.
Monthly Performance Report
Cost per lead, cost per booked job, and spend by suburb, reported in plain numbers, not vanity impressions.
Seasonal Bid Calendar
A written schedule for when spend shifts ahead of hurricane season and summer AC peaks, tied to Palm Beach County's actual demand cycle.
[ 05 ] THE PROCESS
From plan to booked work.
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WEEK 1
Account Audit
We map wasted spend, weak landing pages, and the searches actually worth buying.
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WEEK 1-2
Build
Campaigns, ad groups, call tracking, and Local Services Ads set up to ring the phone, not just get clicks.
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MONTH 1
Optimize
Search-term pruning, bid tuning, and landing pages that turn clicks into booked jobs.
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ONGOING
Manage
Weekly hands on the account. We spend your budget like it is ours.
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MONTHLY
Report
Cost per lead and cost per booked job, in plain numbers, no agency spin.
[ 06 ] THE HONEST CURVE
What the Timeline Actually Looks Like
LSA and Google Ads move on different clocks. Neither is instant, and Palm Beach County's bid pressure means the early weeks matter more here than in a thinner market.
1-2 wk
LSA verification
Background check and bond docs processed before the profile can go live.
30-60d
Ads account tuning
Bid strategy and negative keywords settle in as real click data comes back.
4-9 mo
Competitive terms
Cost per lead on the highest-bid West Palm Beach terms stabilizes over this stretch.
0
Bought links
Paid search results, not link schemes. Ranking manipulation isn't part of this offer.
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
Straight answers, no invented numbers.
01How much should I budget for Google Ads in West Palm Beach?
It depends on your trade and how many suburbs you want covered. Roofing and HVAC terms in Palm Beach County carry higher cost per click than most trades because franchise consolidators bid hard on them. We size a budget to your service radius and your capacity to handle new jobs at the strategy call, not a flat number pulled off a rate card.
02Should I run Local Services Ads or Google Ads, or both?
Both, run together, cover more ground than either alone. LSA is pay-per-lead and sits above paid ads with a Google Guarantee badge. Google Ads gives you control over ad copy, targeting, and landing pages LSA doesn't offer. Most established West Palm Beach contractors get more from running both than from picking one.
03Can you beat a franchise roll-up's ad budget?
Not by outspending them. We win by targeting tighter: suburb-level campaigns, dayparting, and negative keywords that put your budget only where it converts, instead of a broad county blast competing dollar for dollar against a PE-backed ad desk.
04Do you handle both West Palm Beach city and the surrounding suburbs?
Yes. Palm Beach County includes Lake Worth, Boca Raton, Delray Beach, Jupiter, and Royal Palm Beach, each with a different map pack. We structure campaigns by suburb so budget doesn't bleed into areas outside your real service radius.
05How fast will the phone start ringing?
LSA can produce calls within days of verification going live. Full Google Ads campaigns take longer to tune, and competitive West Palm Beach terms typically need 4-9 months before cost per lead settles at a sustainable number. Anyone promising instant results on day one isn't being straight with you.
06Do you write the landing pages the ads point to?
Yes. A search for a specific service in a specific suburb should land on a page built for that exact search, not a general homepage. That matched-page build is part of the account setup, not an upsell.
07What happens to the account if I stop working with you?
You keep it. The Google Ads account and Local Services Ads profile are yours, under your business's Google login. We manage it. We don't own it.
08Does this help with hurricane and storm season?
Yes, that's built into the bid calendar. Roofing and restoration searches spike hard in South Florida during storm season. Budget and ad copy shift ahead of that window instead of staying flat all year.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Websites in West Palm Beach
A West Palm Beach contractor website built to convert the traffic these ad campaigns send it, not just collect a click.
→SEO in West Palm Beach
Organic SEO built to rank West Palm Beach contractor pages so the map pack and paid ads aren't your only lead source.
→Local SEO in West Palm Beach
Local SEO and Google Business Profile work built to win the map pack across Palm Beach County's suburbs, ads or no ads.
BOOK YOUR FREE STRATEGY CALL
Get the West Palm Beach Ad Audit
We'll look at your current account, or build the case for starting one, and hand you a free audit in 1-3 business days. No obligation, no canned pitch.