Radius Set Too Wide
A Ballard roofer running ads across the whole Puget Sound region pays for clicks from Tacoma and Everett homeowners who'll never book. Seattle rewards tight, ZIP-level targeting over sprawl.
GOOGLE ADS · SEATTLE
CONTRACTOR Google ADS IN SEATTLE
Rain drives the calls here. We build and run the Google Ads and Local Services Ads that turn a wet Tuesday in King County into a booked estimate, not a wasted click.
THE CAMPAIGN SPEC
- radiustight, by ZIP
- methodsince 2008
- bought leads0
- reportingmonthly, plain
Ad spend is separate from management fee. We don't mark up your Google bill.
- Since 2008
- In-house management
- No bought clicks
- You own the account
- Plain monthly reports
QUICK FACTS · GOOGLE ADS IN SEATTLE
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- Google Ads (Search) and Local Services Ads management built for Seattle-area contractors: roofers, gutter and moss crews, pressure washers, and drainage or waterproofing outfits chasing rain-season calls.
- Timeline
- Search campaigns can go live inside a couple weeks once tracking and the landing page are in place. Local Services Ads require Google's background check and license verification, which runs on Google's clock, not ours.
- Investment
- Management is quoted at the strategy call based on account complexity and how many service areas you're covering. Your ad spend goes straight to Google, separate from our fee.
- What you get
- Campaign build, keyword and negative-keyword lists tuned to Seattle search behavior, call tracking, monthly reporting in plain language, and ongoing bid and budget management.
- What's not included
- We don't write your website from scratch as part of ad management (that's a separate build), and we don't guarantee a specific cost-per-lead number up front. Landing page work is scoped separately if your site needs it.
- Managed how
- In-house, inside your own Google Ads and Google Business Profile accounts. You keep the login. Nothing sits in an agency's shadow account.
- Who it's for
- Established Seattle-metro contractors in rain-driven trades who want phone calls this month, not just organic rank six months out.
- Who it's not for
- Startups with no crew capacity to handle a spike in calls, or shops that want to run ads without ever answering the phone promptly. Speed to answer matters more in paid search than in organic.
SEATTLE PAID SEARCH
Rain Doesn't Wait for Your Ad to Get Approved
Seattle homeowners don't shop contractors the way Phoenix or Houston homeowners do. There's no hurricane deadline forcing a same-day call. Instead there's a long grey stretch from October through April where a downspout backs up, moss creeps across a north-facing roof slope, or a crawlspace starts smelling like standing water, and the homeowner sits with it for a week comparing options before they dial. That's a research-heavy buyer, and contractor Google Ads in Seattle has to be built for that pattern: strong ad copy that answers the moisture question directly, a landing page that loads fast and proves the license and insurance, and a Local Services Ads badge that gets you past the 'is this guy legit' filter before the first call even connects.
The map pack here isn't ruled by national roll-ups the way it is in Dallas or Atlanta. Seattle and the surrounding King, Snohomish, and Pierce County suburbs still run heavy on strong regional independents, which means paid search is often a fight against other well-run local shops, not a bottomless franchise ad budget. That changes the math: overpaying for broad keywords like 'roofer near me' burns budget fast in a market this size, while tight-radius targeting on rain-season service terms (gutter cleaning, moss treatment, roof leak repair, crawlspace moisture) converts at a lower cost because the searcher is already close to ready.
We manage the account, we don't rent you leads. You keep the Google Ads login, the call data, and the Local Services Ads profile after we're done managing it, which matters if a Seattle contractor ever wants to bring the work back in-house.
[ 01 ] THE PROBLEM
Why Seattle Contractor Ads Waste Budget
Same platform, different city. Here's where it usually goes wrong.
No Local Services Ads Badge
Search ads alone skip the trust step. Without an approved Local Services Ads profile, a Seattle homeowner comparing three roofers has no fast way to see you're background-checked and licensed.
Generic Keywords for a Rain Economy
Bidding on "contractor near me" instead of "moss removal Seattle" or "gutter guard installation" ignores the exact moisture-driven language homeowners actually type in a wet-season search.
Slow Landing Pages Lose the Click
A slow, cluttered landing page kills conversion rate on a paid click you already paid for. If the page doesn't load in under 2 seconds, you're funding the next contractor's Google account.
[ 02 ] THE METHOD
What Google Ads Management Covers
Built around Search and Local Services Ads, not a generic PPC template.
Campaign Build & Structure
Ad groups split by service and by neighborhood cluster so a gutter-cleaning ad in Ballard isn't competing with a roof-repair ad in Renton.
Local Services Ads Setup
We handle the application, license and insurance verification paperwork, and background-check process required for the Google-Guaranteed badge.
Keyword & Negative List Tuning
Built around Seattle's actual rain-season search terms, with negative keywords cutting out DIY searchers and out-of-area clicks.
Call Tracking & Conversion Tags
Every ad-driven call and form fill is tracked back to the exact ad and keyword so spend decisions are based on booked jobs, not clicks.
Budget & Bid Management
Weekly attention to bids and daily budget caps so spend follows what's converting, not what Google's automated suggestions push.
Plain-Language Monthly Reporting
A report that shows cost per lead and cost per booked job in terms you can act on, not a wall of impression graphs.
[ 03 ] THE DIFFERENCE
Managed Ads vs. the Lead-Rental Pitch
Be Seen, Contractors!
Your account, your data, your calls
- You own the Google Ads and LSA accounts, no agency lock-in
- Tight radius and rain-season keyword targeting for Seattle specifically
- Plain monthly reporting tied to booked jobs, not vanity clicks
the lead-rental shops
Rented leads, shared with your competitor
- Leads sold to three or four contractors in the same ZIP at once
- Broad regional targeting that burns budget on clicks outside your service area
- No account access if you ever want to leave
[ 04 ] DELIVERABLES
What Lands in Your Account
Search Campaign Build
Ad groups and ad copy structured around Seattle's rain-season service categories.
Local Services Ads Profile
Application handled, license and insurance verified, Google-Guaranteed badge live once approved.
Keyword & Negative List
A tuned list reflecting how King, Snohomish, and Pierce County homeowners actually search.
Call Tracking Setup
Dedicated tracking numbers tied to campaign and keyword-level reporting.
Conversion Tracking
Form fills and calls tagged as conversions inside Google Ads so bidding optimizes toward real leads.
Landing Page Review
An assessment of whether your existing site can hold a paid click, with recommendations if it can't.
Monthly Performance Report
Cost per lead, cost per booked job, and spend breakdown by service and by neighborhood cluster.
Ongoing Bid Management
Regular adjustments to budget allocation and bids as seasonal demand shifts through the wet months.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Account Audit
We map wasted spend, weak landing pages, and the searches actually worth buying.
-
WEEK 1-2
Build
Campaigns, ad groups, call tracking, and Local Services Ads set up to ring the phone, not just get clicks.
-
MONTH 1
Optimize
Search-term pruning, bid tuning, and landing pages that turn clicks into booked jobs.
-
ONGOING
Manage
Weekly hands on the account. We spend your budget like it is ours.
-
MONTHLY
Report
Cost per lead and cost per booked job, in plain numbers, no agency spin.
[ 06 ] THE HONEST CURVE
How Fast Seattle Ads Ramp
Search can move quickly. Local Services Ads moves on Google's verification clock, not ours.
2-3 wks
Search live
Once tracking and landing page are ready
varies
LSA approval
Google's background check, out of our hands
monthly
Reporting
Cost per lead and cost per booked job
0
bought leads
You own the account and the data
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
What Seattle contractors ask before turning on paid search.
01How much should I budget for Google Ads in Seattle?
It depends on how many service areas and trades you're advertising and how competitive your specific service keywords are. We quote management fees and a recommended starting ad budget at the strategy call rather than guess at a number that doesn't fit your business.
02What's the difference between Google Ads and Local Services Ads for a contractor?
Google Ads (Search) are the standard text ads you bid on by keyword. Local Services Ads are the Google-Guaranteed listings that appear above them, tied to a background check and license verification, and typically billed per lead rather than per click. Most Seattle contractors we work with run both.
03Why does Local Services Ads approval take so long?
Google runs the background check and license verification themselves. We submit everything correctly and follow up, but the approval timeline is on Google's schedule, not ours.
04Can you run ads for my specific trade even if it's not roofing or gutters?
Yes. Rain and moisture drive Seattle's biggest paid-search categories, but we build campaigns around whatever service you sell, whether that's pressure washing, drainage, or general remodeling.
05Do I need a new website before I run Google Ads?
Not always. We review your existing site first. If it loads fast and makes the case clearly, we can send paid traffic there. If it's slow or unclear, we'll tell you before you spend a dollar on clicks it can't convert.
06Will you sell my leads to other contractors?
No. This is account management inside your own Google Ads and Local Services Ads accounts. We don't run a lead-rental model where the same call gets sold to competitors.
07How wide should my ad radius be around Seattle?
Tighter than most contractors assume. Seattle is a dense, compact metro, and a narrow radius by ZIP usually converts better and costs less than blanketing the whole Puget Sound region.
08Do you handle both Seattle and Portland?
Yes. Both metros share the same rain-driven demand pattern, and we build campaigns specific to each city's neighborhoods and competition rather than reusing one region-wide setup.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Websites in Seattle
A fast, custom-built website for Seattle contractors that can actually hold a paid click and convert it into a call.
→SEO in Seattle
Organic search rankings for Seattle contractors chasing rain-season keywords without paying per click.
→Local SEO in Seattle
Local map-pack visibility for Seattle contractors competing on tight-radius, neighborhood-level searches.
BOOK YOUR FREE STRATEGY CALL
GET YOUR FREE AUDIT
We'll look at your current Google Ads or Local Services Ads setup, or your service area if you haven't started yet, and hand you a free audit inside 1-3 business days.