No Seasonal Targeting
A campaign that runs the same keywords in July as it does in November misses the actual demand curve of a wet-season market.
GOOGLE ADS · PORTLAND
CONTRACTOR AdsIN PORTLAND
Rain drives the phone here, not a bigger ad budget. We run Google Ads and Local Services Ads so a Portland contractor shows up the week the gutters back up, not the week after.
THE CAMPAIGN SPEC
- cluster pages94+ typical
- competitive terms4-9 mo
- bought links0
- methodsince 2008
Ad spend is paid to Google direct. We bill for the management, not a markup on your budget.
- Since 2008
- No bought links
- Under 2 sec load
- 1-3 day audit
- Owned by you
QUICK FACTS · GOOGLE ADS IN PORTLAND
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- Google Ads and Local Services Ads management built for a single Portland contractor: search campaigns, Local Services Ads for the badge and the phone-lead pricing, and a landing page that actually converts the click.
- Timeline
- Search campaigns can be live within days of approval. Local Services Ads takes longer: background checks, license and insurance verification, and Google's own review queue run on Google's clock, not ours.
- Investment
- Quoted at the strategy call, based on your market and how many trades and service areas you're running. Ad spend itself is paid to Google separately, at whatever budget you set.
- What you get
- Campaign build, negative keyword lists so you're not paying for junk clicks, call tracking, conversion tracking, and monthly reporting you can actually read.
- What's not included
- This page is paid ads. Organic map pack ranking and long-term SEO are handled under Local SEO and SEO in Portland, not stacked into this scope.
- Managed how
- In-house, on ad accounts and a landing page you own. You keep the login. Nothing gets handed to an agency black box.
- Who it's for
- Established Portland-area roofers, gutter crews, moisture and drainage contractors, and pressure washing outfits who need the phone ringing this rainy season, not next year.
- Who it's not for
- Startups with no crew capacity to take calls, or anyone wanting the cheapest possible click with no regard for lead quality. We'll say so on the call.
PACIFIC NORTHWEST
Rain Is the Season. Ads Should Follow It.
Portland doesn't have a hurricane season or a 110-degree cooling crunch. It has a wet season that runs long, and the phone rings for gutters clogged with fir needles, roofs growing moss, moisture intrusion behind siding, and driveways gone green with algae. A contractor Google Ads Portland campaign that ignores that rhythm burns budget chasing generic "contractor near me" traffic instead of the searches that actually convert this time of year: emergency gutter cleaning, roof moss treatment, drainage repair, pressure washing before the next front moves in.
Multnomah, Washington, and Clackamas County homeowners here research before they call. This is a market of strong local independents, not a franchise-heavy Sunbelt roll-up town, which means the map pack and the ad auction both reward a contractor who looks established and specific over one who looks like a national call center. Local Services Ads matters more here than in a lot of metros: the Google Guarantee badge does real work with a homeowner who's comparison-shopping three bids before letting anyone near the roof.
We build the campaign around what actually rings phones in Portland: seasonal service terms, tight geo-targeting across the metro's close-in suburbs (Beaverton, Gresham, Lake Oswego, Hillsboro) instead of a single blanket radius, and a landing page fast enough that the click doesn't bounce before it loads. Since 2008, we've built the pages these ads point to. We know what makes a Portland homeowner pick up the phone instead of closing the tab.
[ 01 ] THE PROBLEM
Where Portland Contractor Ad Budgets Leak
Most of it isn't the platform. It's what's under the campaign.
One Radius, Whole Metro
Portland sprawls into distinct suburbs with different competition levels. A single blanket radius wastes spend in areas already saturated by a competitor.
Landing Page Is an Afterthought
Sending paid clicks to a slow generic homepage instead of a fast page built for that exact service is the single most common leak we find.
No Local Services Ads
Skipping the Google Guarantee badge means losing the top-of-page slot to a competitor who bothered to get verified.
[ 02 ] THE METHOD
What's In the Portland Campaign Build
Built for a moisture-and-craft market, not a generic template.
Seasonal Keyword Strategy
Campaigns weighted toward moss, gutter, drainage, and moisture terms as the rainy season builds, shifted as demand shifts.
Local Services Ads Setup
Background check, license, and insurance verification handled and tracked so the Google Guarantee badge goes live as fast as Google allows.
Suburb-Level Geo-Targeting
Campaigns split across Beaverton, Gresham, Hillsboro, Lake Oswego, and the close-in metro instead of one flat radius.
Call Tracking
Every ad, every keyword, tied to a tracked number so you know which click actually turned into a job, not a guess.
Negative Keyword Lists
Built and maintained so budget doesn't leak to DIY searches, job-seekers, or competitors just checking your pricing.
Fast Landing Pages
Under 2 seconds load, built to match the exact ad and service, so the click that cost you money doesn't bounce.
[ 03 ] THE DIFFERENCE
Managed Campaign vs. Set-and-Forget
Be Seen, Contractors!
What Real Management Looks Like
- Weekly checks on spend, negative keywords, and lead quality
- Landing pages built to match the exact ad and season
- Local Services Ads handled start to finish, badge included
the set-and-forget shop
What the Cheap Version Buys
- A campaign turned on once and left alone all year
- Every click sent to the same generic homepage
- Local Services Ads skipped because it takes real paperwork
[ 04 ] DELIVERABLES
What Lands in Your Hands
Google Ads Campaign
Search campaigns built around seasonal Portland service terms.
Local Services Ads Profile
Verification handled and the Google Guarantee badge pursued.
Call Tracking Numbers
Tracked lines tied to each campaign so lead source is never a guess.
Conversion Tracking
Set up on forms and calls so ad spend maps to actual jobs booked.
Negative Keyword List
Built and updated so spend doesn't leak to searches that never convert.
Service Landing Page
A fast page matched to the ad, not a click dumped on your homepage.
Monthly Reporting
Plain language report on spend, leads, and cost per lead, no jargon.
Suburb Targeting Map
Geo-targeting set across the metro's close-in suburbs, not one flat radius.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Account Audit
We map wasted spend, weak landing pages, and the searches actually worth buying.
-
WEEK 1-2
Build
Campaigns, ad groups, call tracking, and Local Services Ads set up to ring the phone, not just get clicks.
-
MONTH 1
Optimize
Search-term pruning, bid tuning, and landing pages that turn clicks into booked jobs.
-
ONGOING
Manage
Weekly hands on the account. We spend your budget like it is ours.
-
MONTHLY
Report
Cost per lead and cost per booked job, in plain numbers, no agency spin.
[ 06 ] THE HONEST CURVE
What the Timeline Actually Looks Like
Search ads can move fast. Local Services Ads runs on Google's verification clock, and we won't tell you otherwise.
days
Search Ads Live
Once the account and landing page are approved.
varies
LSA Verification
Background check and license review run on Google's timeline.
94+
Cluster Pages
Typical site depth backing the landing pages these ads point to.
0
Bought Links
Same rule as every service we run. No shortcuts here either.
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
Questions Portland contractors ask before signing off on ad spend.
01How fast can a contractor Google Ads Portland campaign go live?
A search campaign can go live within days of the account and landing page being approved. Local Services Ads takes longer because Google runs its own background check, license, and insurance verification queue. We move it forward as fast as the process allows, but that clock is Google's, not ours.
02Do you manage the ad budget or just the campaign?
We manage the campaign, targeting, keywords, and tracking. Ad spend itself is paid to Google directly at whatever budget you set at the strategy call. We don't mark up your ad spend.
03Is Local Services Ads worth it in Portland specifically?
Portland homeowners research and compare before they call, and the Google Guarantee badge carries real weight in that kind of shopping decision. In a market with strong local independents rather than heavy franchise saturation, a verified badge is a real differentiator in the auction.
04Will ads target the whole Portland metro or specific suburbs?
We build geo-targeting around your actual service area, which usually means splitting spend across suburbs like Beaverton, Gresham, Hillsboro, and Lake Oswego rather than one flat radius that wastes budget in areas you don't serve or that are already saturated.
05Do the ads point to my current homepage?
No. Ads point to a fast landing page built to match the specific service and season, not a generic homepage. Sending paid clicks to a slow or unmatched page is one of the most common ways ad budget gets wasted.
06What happens to seasonal keywords once the rain lets up?
Campaigns shift with the calendar. Moss and gutter and moisture terms carry more weight through the wet months, and we adjust targeting as the demand mix changes through the year rather than running a static keyword list all twelve months.
07Can you run ads without also doing SEO?
Yes. This page is paid ads only. If you want organic map pack and search ranking built alongside it, that's scoped separately under SEO and Local SEO in Portland so you know exactly what you're paying for and why.
08What's the investment for a Portland Google Ads campaign?
It's quoted at the strategy call once we know your trade, service area, and how many campaigns you need running. Ad spend to Google is separate and set by you. We don't publish a flat number because a single-trade Gresham roofer and a multi-trade Portland-metro operation aren't the same scope.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Websites in Portland
A fast, hand-coded website built to be the landing page your Portland ad spend actually points to.
→SEO in Portland
Organic search ranking built around the same rainy-season service terms that drive your ad campaigns.
→Local SEO in Portland
Map pack and local search visibility for Portland-area suburbs, built to work alongside paid ads, not compete with them.
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GET YOUR FREE Audit
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