No seasonal plan
Budget spread evenly across twelve months means it's thin during hail season and wasted during the January lull. Denver's calendar isn't flat, and the campaign shouldn't be either.
GOOGLE ADS · DENVER
Contractor Google Ads Denver Runs On
Denver's phone doesn't ring on a schedule, it rings on a hailstorm. Google Ads and Local Services Ads built to catch that spike, and keep pulling calls the rest of the year.
THE CAMPAIGN SPEC
- MethodSince 2008
- Map pack targetTop 3
- Bought links0
- Ramp to steady4-9 mo
Ads spend is separate from our fee. We build and run the campaign, you fund the clicks.
- Since 2008
- No bought links
- Real spend reports
- You own the account
- Orlando-run, US-wide
QUICK FACTS · GOOGLE ADS IN DENVER
At a glance.
The whole engagement on one ticket. Read it in a minute, then bring us the hard questions on the call.
- What it is
- Paid search built for contractors: Google Ads search campaigns plus Local Services Ads (the pay-per-lead "Google Guaranteed" listings) targeted at Denver metro and its Front Range suburbs.
- Timeline
- Campaigns can launch within days of the strategy call. Steady, predictable lead flow at competitive Denver terms typically takes 4-9 months of tuning as data accumulates.
- Investment
- Quoted at the strategy call, based on your trade and how many Front Range suburbs you're chasing. Ad spend is billed separately, direct to Google, and stays under your control.
- What you get
- Campaign build, keyword and negative-keyword lists tuned to Denver search behavior, Local Services Ads setup and review management, landing pages that match the ad, and call tracking so you know which keyword paid for which job.
- What's not included
- Organic ranking work. That's the SEO and Local SEO silos, built and priced separately so ad spend and organic don't get billed as the same line item.
- Managed how
- In-house, on a Google Ads and Local Services Ads account you own. No agency lock on your account, no black-box dashboard.
- Who it's for
- Established Denver-area roofing, HVAC, snow removal, gutter, and remodeling contractors who need call volume now, not in six months, and who can staff the crew to answer it.
- Who it's not for
- Startups without a crew to handle a hail-season surge, or anyone expecting Ads to substitute for a site that loads fast and closes the call once it lands.
DENVER PAID SEARCH
Built for a metro that goes from quiet to slammed overnight
Denver doesn't have one selling season, it has a rotation. Furnace calls stack up the second the first hard freeze hits the Front Range. Snow removal and de-icing spend gets bid up every time a storm system parks over I-70. Then a hailstorm rolls through Jefferson, Arapahoe, or Douglas County and every roofer within a hundred miles is bidding on the same handful of terms at once, including out-of-state storm chasers who show up for six weeks and vanish. A contractor Google Ads Denver campaign that only turns on when the phone gets quiet is already behind.
We build the campaign to be running before the storm, not after it. That means keyword lists split by season (furnace and heating terms loaded going into winter, hail and roof-repair terms staged and ready before storm season, irrigation and landscaping terms carrying the dry summer), negative keywords that keep your budget off DIY searches and out-of-area clicks, and Local Services Ads set up alongside standard search so you're covered in both the paid slots and the Google Guaranteed listings at the top of the page.
Denver metro is big enough, and its suburbs spread out far enough (Aurora, Lakewood, Westminster, Highlands Ranch, Thornton, Centennial), that a single citywide campaign wastes spend on clicks you can't service. We build the geography into the targeting from day one, so you're not paying for a lead in Castle Rock when your crew works out of the metro core.
[ 01 ] THE PROBLEM
Why most Denver contractor ad accounts leak money
The same mistakes show up in account after account.
Metro-wide bidding, no geography
Bidding on all of Denver metro at once burns spend on clicks from suburbs a crew can't reach same-day, while underfunding the ZIP codes closest to the shop.
Landing page doesn't match the ad
A click from a hail-damage ad that lands on a generic homepage loses the visitor before the phone rings. The page has to match the search.
No call tracking
Without a number tied to the campaign, there's no way to know if a Denver hailstorm search actually turned into a signed job or just a click.
[ 02 ] THE METHOD
What a Denver campaign build actually includes
Six pieces, all built before the first dollar goes to Google.
Seasonal keyword calendar
Furnace and heating terms staged for freeze-up, hail and storm-damage terms staged ahead of storm season, snow removal terms ready before the first real snowfall.
Local Services Ads setup
Google Guaranteed listings built out alongside search ads, with review requests wired in so the badge and the star rating both hold up.
Suburb-level targeting
Campaigns geo-fenced to the counties and suburbs your crew can actually reach same-day: Denver, Aurora, Lakewood, Arvada, Westminster, and beyond as capacity allows.
Negative keyword lists
Built to keep budget off DIY searches, job-seeker searches, and out-of-area clicks that were never going to become a customer.
Matching landing pages
A page for hail-damage roofing, a separate page for furnace repair, so the click lands on the exact answer to the exact search.
Call tracking and reporting
A tracked number on every campaign so spend and jobs booked are visible line by line, not guessed at.
[ 03 ] THE DIFFERENCE
What separates a built campaign from a rented one
Be Seen, Contractors!
A campaign tuned to Denver's calendar
- Seasonal keyword plan matched to freeze-up, hail season, and snow removal
- Suburb-level geo-targeting so spend stays inside your service radius
- You own the Google Ads and Local Services Ads accounts, full stop
the set-it-and-forget-it shop
A generic campaign copied across metros
- Same keyword list running flat, year-round, no seasonal adjustment
- Metro-wide bidding that pays for clicks a crew can't reach
- Agency-owned account, locked dashboard, no clean handoff if you leave
[ 04 ] DELIVERABLES
What lands in your account
Campaign structure
Search campaigns split by trade and by season, built for how Denver actually searches.
Local Services Ads profile
Google Guaranteed listing set up, verified, and paired with a review-request flow.
Keyword and negative-keyword lists
Built specifically for Denver metro trade terms, not a national template.
Suburb-level geo-targeting map
Bidding boundaries set to match your real service radius across the Front Range.
Matching landing pages
One page per major service angle, built to load in under 2 seconds and hold the visitor through the call.
Call tracking setup
A dedicated tracked number tied to campaign performance.
Monthly spend and lead report
Plain numbers: spend, clicks, calls, no dashboard jargon.
Account access
Full login credentials to the Google Ads and Local Services Ads accounts, in your name.
[ 05 ] THE PROCESS
From plan to booked work.
-
WEEK 1
Account Audit
We map wasted spend, weak landing pages, and the searches actually worth buying.
-
WEEK 1-2
Build
Campaigns, ad groups, call tracking, and Local Services Ads set up to ring the phone, not just get clicks.
-
MONTH 1
Optimize
Search-term pruning, bid tuning, and landing pages that turn clicks into booked jobs.
-
ONGOING
Manage
Weekly hands on the account. We spend your budget like it is ours.
-
MONTHLY
Report
Cost per lead and cost per booked job, in plain numbers, no agency spin.
[ 06 ] THE HONEST CURVE
What the ramp looks like
Paid search moves faster than organic SEO, but Denver's seasonal swing means the account still needs real tuning time before it runs lean.
Days
Campaign live
Ads can go live within days of the strategy call once landing pages and tracking are in place.
30-60d
First data pass
Enough clicks and calls accumulate to start trimming wasted keywords and geography.
4-9 mo
Steady lead flow
Competitive Denver terms settle into a predictable cost-per-lead range with seasonal tuning built in.
0
Bought links
Paid search doesn't touch link building. That work, if you want it, lives in the SEO silo.
[ 07 ] STRAIGHT ANSWERS
What contractors ask us most.
Questions Denver contractors ask before they sign off on ad spend.
01Do you manage the ad spend or just the campaign?
We build and manage the campaign. Ad spend is billed directly by Google to your card or account, so you always see exactly what Google charged. There's no markup hidden inside a spend number.
02How fast can a campaign go live before hail season?
The build itself can turn around in days once we have your service area and landing pages ready. The earlier we start before storm season hits, the more data the account has to work with when the calls actually spike.
03Is Local Services Ads worth it on top of regular search ads?
For most Denver trades, yes. LSA listings sit above the standard paid ads and carry the Google Guaranteed badge, which matters when a homeowner is comparing five roofers after the same hailstorm. We run both together rather than picking one.
04Can you target just my side of the metro?
Yes. Denver sprawls, and we geo-fence the campaign to the counties and suburbs your crew actually services, so you're not paying for clicks from Castle Rock when you run out of Westminster.
05What happens to the account if we stop working together?
You keep it. The Google Ads and Local Services Ads accounts are built in your name from day one, so there's no lock-in and no scramble to rebuild from zero.
06Do you handle the reviews that feed Local Services Ads?
We set up the request flow so happy customers get asked at the right moment. We don't write or fabricate reviews. That's your name on the badge.
07How is this different from your SEO service?
Ads buy placement now, and stop the moment spend stops. SEO builds ranking that stays after you've paid for it. Most Denver contractors run both, but they're priced and reported separately so you can see what each is actually doing.
08What if a hailstorm brings in out-of-state storm chasers bidding up the same keywords?
That happens most storm seasons. It's part of why the campaign is built with a seasonal budget plan instead of a flat one, so you're not caught flat-footed bidding against a temporary spike in competition.
[ 08 ] WHAT COMES NEXT
What comes next.
The rest of the build works alongside this.
→
Websites in Denver
A fast-loading Denver contractor website built to close the calls your ad campaign sends it.
→SEO in Denver
Organic SEO built to rank Denver contractor terms long after the ad spend stops.
→Local SEO in Denver
Local SEO and map pack work to lock down the top 3 across Denver's Front Range suburbs.
BOOK YOUR FREE STRATEGY CALL
Let's get your campaign? built before the next storm
Start with the free visibility audit. We'll look at where your Denver ad presence stands now and tell you straight what's worth fixing first. Delivered in 1-3 business days.